Digital Business & New Technologies: Strategic Recommendations Report

This report provides a comprehensive analysis of digital business and new technologies, emphasizing the significance of networking and digital transformation in modern business. It explores the evolution of networking technologies, from basic information sharing to sophisticated applications that support various business functions. The report highlights the importance of digital technologies in improving communication, storing data securely, and enhancing customer experience. It summarizes the impact of these technologies on business theories, such as the resource-based theory, and discusses the implications of these advancements, particularly for the retail sector. The report concludes with strategic recommendations, using Tesco Plc as a case study, to address challenges like performance management and network configuration, suggesting the implementation of performance management systems and VLAN network technology to improve operational effectiveness and secure data management.

Digital Business & New
Technologies

TABLE OF CONTENTS
Summary......................................................................................................................................4
Set a conclusion based on summary............................................................................................6
Implication of conclusion to a specific sector.............................................................................6
Strategic Recommendation..........................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital business has become one of the great business sectors because it uses advance
technology in order to develop new value in existing business models, internet capabilities and
it’s customer experience. In This report will include significance of digital business in the
business sectors.
Summary
Networking is new technologies that supports a company to improve its internal and
external communication, stores unlimited data securely at centralized location or place as data
can be access from any location of the business. Network has become one of the most essential
technology from past few years because it helps businesses to access customers at wide scale.
Network is a type of information technology (IT) solution which supports businesses in storing
different kinds of data at central location that is accessible for all employees of the company
(Senyo, Liu and Effah, 2019). Digital business and digital technology is quite interesting topic
that is essential to understand for all businesses because in modern world, all works are done
digitalized. Internet is one of the major media of networks that are not only supported companies
or individuals to share information among each other’s but also helped in staying connected with
each other’s. There are various ways of network that have used by multiple companies in order
to make their business highly successful in the business market. Most of the companies are still
accessing upon adopting different type of networking tools and technologies for different
business purposes. Priorly network was only used to share information or resources with each
other but gradually various of software and applications have been developed which are fully
dependent on network and are applied for other business perspective. Later on, network has been
developed in such a way that individual companies cannot establish and run their business
effectively without a proper established network.
Currently lots of companies are investing huge capital in R&D and IT department to
develop own secure network whereas they can store all kind of information or data and shares
their data to other business globally and can prevent access for certain type of data, there are
numerous kinds of networking technologies i.e. wired technology network (Lan), wireless
networking technology and others. Lan is one of the common technology that is used for wired

technology network. This technology use to connect with all existing devices like switches
within building so that effective communication can be taken place between people (Schwertner,
2017). On the other hand, wireless technology is not only used by business for it’s business
purpose but it is used for personal purpose. Wireless network technologies are mobile network in
which used calling and internet surfing etc. Network monitoring software is one of the major
technological platforms that is used for supervising networks, traffic on network sites Borisova,
and et.al.,2020). It is used to monitor infrastructure services i.e. messaging, access internet and
sharing information and many others. Internet is considered one of the most essential technology
platforms through which it become easier for the people or companies to stay connect with each
other without border limitation. With the internet platform, lots of companies enables to handle
number of operations and process in the global market. Mobile network is another technology
platform that is used for network. It is one of the most effectively used networking platform
which is highly accessible for each and every person in modern world.
However, there is no particular business or company that uses network. Due to high
growth of network has enhanced it’s need and significance for all companies and businesses in
modern era. These technologies platforms are most commonly used by those firms which
operates their businesses at national and international level or has office more that one place
across the world. these networking platforms requires for these MNCs because they need to
share all of data internally to their own subsidiaries or stores. In addition, internet platform also
supports companies in maintaining communication with all their stakeholder in effective manner.
Network is also used as business tool that is used by various companies in order to make their
businesses more efficient. It is considered one of the most essential business tools as it supports
the company in providing their product and services to the customer at globally. It also assisted
company in expanding its business as it supports in offering various solution to the companies.
Network supports digital business in developing new values in the business model. It has
transformed traditional way of operating so it is considered crucial solution for the business.
With this network platform MNC’s have improved their networking sites and become enables to
share data with others and make the business companies to operate digitally.
Digital technologies play significant role in advancing innovation in existing business
model. However, there is a strong relationship between emerging theories of business and digital

technologies because as advance in technology takes place innovation and change within
organization (Holotiuk and Beimborn, 2017). Digital technologies and emerging trends have led
changes within busines practise, models and others management theories. Networking is
advanced technology that has brought changes in the business theories in term of categories such
as first category is automation that has helped in improving communication between business
and stakeholders. Extension is another category for example advance digital technology has not
only offered new ways of running business but also has replaced various existing processes
successfully. Transformation is another category that defines ways wherein digital technologies
has transformed the existing way in which business is operated. Management and business
theories also supports company in clarifying what must be done and what must not be. Such
theories act as guidance for the business so that they implement new technology easily, survive
in the marketplace, leads advanced changes within it’s traditional business process and others.
There is a one of the business theories that can be applied to define nature of relationship
between business theory i.e. resource based theory, complex network theory, and digital
technologies. Resource based theory is used by company to understand values of resources and
capabilities which supports in improving business performance in the business market. Thus,
different network theories are proposed to understand significance of networking technology in
business to have better functioning in the business market. This topic has been summarized that
digital business and new technologies has become essential part for all businesses which operates
at national and international level.
Set a conclusion based on summary
From the above discussed summary can be concluded that network plays significant role
within business and assists in improving their automated traditional time, stores data centrally,
cost consuming processes, communication etc. It has been summarized different kind of
technological platforms and software’s which are used in networking sites that are further
practised by companies as business tool. Furthermore, it can be concluded that emerging
business theories and digital technologies have strong relationship through which company has
gained lots of benefits. This summary also has been summarized that advancement in technology
has transformed existing business theories like resource-based theory etc.

Implication of conclusion to a specific sector
There is no specification of particular business sector for which digital business is
essential. The reason behind is that today’s world all business sectors are putting high efforts to
use these network platforms more precisely (Kreutzer, Neugebauer and Pattloch, 2017). Digital
business and emerging technology are properly dependent on business type. But there is a great
example of retail sector that has become economic booster sector after adopting different
network platforms. Retail sector offers those products and services which fulfils customer’s basic
needs. In this sector, network technology and software’s are acting as supporting factors that’s
why retail companies enable to expand their business in multiple countries across the world.
Internet and mobile networking technologies can apply by retail sector to aware customers about
their new product and services and stay effective communication with stakeholders in effective
manner (Retail – transformation in the retail industry, 2020). Thus, this conclusion is properly
fitted for retail sector.
Strategic Recommendation
There is a great example of Tesco Plc. It is a British multinational and merchandise
retailer company which is headquartered in UK. it offers its product services worldwide by the
support of own physical and convention stores which are located globally. Above mentioned
conclusion can be applied for the Tesco because it operates in retail sector and offers its product
and services worldwide. The major issue of digital business is that network highlights poor
performance of managers because they are responsible to make network performance better so
that it helps to keep overall security of data and updated company time to time (Urbach, Drews
and Ross, 2017). To overcome this issue upper management of Tesco must implement
performance management system that will not only support company in improving HR
performance and their key skills and leadership qualities through which managers can keep
themselves highly updated and create highly compatible and secured network. To overcome
issue of network configuration company must use VLAN network technology that is low-priority
network that will improve accessibility of network in different locations around the world. Thus,
Tesco can effectively communicate with its staff and customer who lives in different countries
across the world. So, Tesco must implement these recommendations in its business that improve
effectiveness of business operations and functions promptly.

REFERENCES
Books and Journals
Senyo, P.K., Liu, K. and Effah, J., 2019. Digital business ecosystem: Literature review and a
framework for future research. International Journal of Information Management, 47,
pp.52-64.
Schwertner, K., 2017. Digital transformation of business. Trakia Journal of Sciences. 15(1).
pp.388-393.
Holotiuk, F. and Beimborn, D., 2017. Critical success factors of digital business strategy.
Kreutzer, R.T., Neugebauer, T. and Pattloch, A., 2017. Digital business leadership. Digital
Transformation–Geschäftsmodell-Innovation–agile Organisation–Change-
Management.
Urbach, N., Drews, P. and Ross, J., 2017. Digital business transformation and the changing role
of the IT function. MIS Quarterly Executive.16(2). pp.1-4.
Borisova, A., Borisova, E., Kirichenko, E. and Dmitrieva, L., 2020. Digital technologies in retail:
is there an impact on businesses?. In SHS Web of Conferences (Vol. 80, p. 01021). EDP
Sciences.
Online
Retail – transformation in the retail industry. 2020. [Online] Available Through:- < https://www.i-
scoop.eu/retail-transformation-commerce-retail-industry/ >