Digital Business: Report on Trends, Models & Alliances - LSC UoS

This report provides an analysis of digital business, focusing on key trends in digital technology, implications for managing virtual businesses in the global environment, and an evaluation of new and emerging digital business models such as B2C, B2B, C2B, and C2C. It further examines the impact of collaborative relationships and strategic alliances facilitated through digital technology, highlighting their effects on goal identification, customer impact, profit enhancement, and overall business progress, using Amazon as a case study. The report emphasizes the importance of adapting to the dynamic global environment and leveraging digital technology for efficiency, effectiveness, and profitability. Desklib offers a wealth of resources, including similar solved assignments and past papers, to aid students in their studies.

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Digital Business is considered as the methods and also techniques through which the
needs and requirements can be managed (Akter and et.al., 2020). They are required because of
the need of the time due to the various types of technological advancements and changes which
can be implemented quite properly. This project will mainly concerned about Amazon which is
famous amaeican organisation and mainly famous for online business activities. In this report, a
detailed and specific focus will be made on the way in which Digital Business can attain its
different types of goals and objectives.
MAIN BODY
Explanation about key trends and also advantages related with the Digital
Technology and also Implications of Managing Virtual Businesses in the Global
Environment-
Digital Technology has various types of trends and advantages (Barykin and et.al., 2020).
It is quite essential that their thorough analysis is done appropriately. These can be explained as
follows-
Key Trends and Advantages of Digital Technology-
 Digital Technology is quite useful for particular motive of ensuring that the management
of needs & requirements is done quite properly (Belhadi and et.al., 2021).
 Digital Technology is also helpful in reaching out to a mass range of audience and thus in
this way the goals and objectives can be attained (Bouncken, Kraus and Roig-Tierno,
2021).
 It is quite important that the use of Digital Technology can be made so that the
identification of the improvements which are required to be made in the Business can be
done which will thus be quite helpful.
 It is also essential that through making the use of Digital Technology the efficiency and
effectiveness can be enhanced. Thus, it can be stated that for the organizations it is quite
important that its use should be made.
Therefore, it can be stated that Amazon has to make sure that the Digital Technology can
be utilized by it for speciifc motive of attaining the future goals & objectives. Through making
the use of Digital Technology Amazon can attain goals and objectives quite appropriately.
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It is crucial for the managers to make sure that they are able to use Digital Technology
quite properly for attaining goals & objectives in a right way. An enhancement in the efficiency
and efficiency level can be made by the managers in acorrect t manner in this way.
Implications for managing Virtual Business in Global Environment-
There can be various types of implications of managing Virtual Business in Global
Environment (Caputo and et.al., 2021). These implications are explained as follows-
 It is important that the Virtual Business can help the organizations in boosting their
overall level of sales revenues in a proper manner (Hanelt and et.al., 2021).
 It is necessary that Virtual Business is helpful in finding out the latest market trends so
that speciifc adjustments can be made as per to these particular trends. Therefore, this
will really be helpful in managing the needs & requirements.
 It is quite crucial that the Virtual Business can be useful in ensuring that the management
of the needs and requirements can be done. Therefore, in this way the attainment of the
goals and objectives can be carried out.
 The Global Environment is quite dynamic and ever-changing in nature and therefore it is
quite important that the relevant adjustments can be made according to it. Thus, it is
quite necessary that the organizations are able to make the required adjustments which
will therefore be quite helpful for the particular purpose of enhancing the efficiency and
effectiveness. This can be made possible through the proper use of Virtual Business.
Amazon is therefore able to understand the particular level of importance of these
particular implications so that the proper actions can be taken quite effectively and efficiently.
Thus, it is also prominent for managers of company that they are able to make sure that
they understand the way in which the use of Digital Business has to be made by them. This will
therefore help them a lot in targeting the customers in such a way so that enhancement in the
overall level of efficiency & effectiveness can be carried out. Therefore, it is quite important that
the right decisions can be taken which will thus lead towards the at obtain of the objectives in
the future in an appropriate way.
Evaluation of New and Emerging Digital Business Models-
There are various types of new & emerging Digital Business Models which can be used
by the Businesses so that they are able to ensure that they can effectively & efficiently manage
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their needs & requirements in a specific manner (Hofacker and et.al., 2020). An explanation
about some of these models can be made in the following manner-
B2C- In this type of Business Model, the Business activities are conducted directly
between Business to Customer. Therefore, it is a common medium through which the Business
transactions can be carried out. Therefore, in this way it can be stated that the Businesses are able
to target their various types of customers in a proper manner which will thus help them in
targeting an enhancement in the overall level of sales revenues and thus ensuring that the
attainment of the goals and objectives can be done highly appropriately and properly.
B2B- In this type of Business Model, the Business activities can be conducted directly
between Business to Business. Therefore, in this way it helps in handling the Business Activities
between the Business Organizations. Thus, it can be stated that it can be helpful in the attainment
of the goals and objectives in a highly appropriate manner. In this way, it will be really helpful
for the Businesses so that they are able to manage their needs and requirements in a proper
manner.
C2B- Different sorts of business activities take place between the customer and the
business in this type of business model. As a result, it can be concluded that diverse sorts of
business operations may be well managed. It is therefore critical for businesses to be able to
guarantee that overall levels of efficiency and effectiveness are improved.
C2C- Transactions take happen between several categories of consumers in this Business
Model. As a result, it can be concluded that it is critical for consumers to be able to guarantee
that the achievement of goals and objectives is carried out in a very effective manner. Customers
must thus be able to handle their demands and requirements in an efficient and effective manner.
Thus, it is quite important that a thorough analysis of the various types of Business
Models can be carried out which will therefore help a lot in managing the Business Activities in
a proper manner (Jelassi and Martínez-López, 2020). Amazon has to select a Business Model
according to its needs and requirements which will thus help a lot in the attainment of the
necessary goals and objectives. Thus, it becomes quite necessary that the overall management of
the Businesses can be done according to the situation which is prevailing in the market. The
enhancement in the overall level of efficiency and effectiveness can be done in this way. People
managing the Businesses are thus required to make sure that the overall level of efficiency and
effectiveness can be enhanced by them in an appropriate way. Thus, it is highly crucial that the
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appropriate and right management of the needs and requirements can be done in this way. For
this it is quite crucial and important that the enhancement in the overall level of efficiency and
effectiveness level can be carried out so that the goals and objectives can be attained. Thus,
Amazon's managers are required to pay their specific attention towards the identification of the
way in which they can bring the desired improvements in themselves which will help them a lot
in quite a proper manner.
Impact of collaborative relationships and strategic alliances through digital
technology-
There is a particular level of impact which is created by collaborative relationships and
strategic alliances through digital technology. This impact can be explained in the following
manner-
 Identification of goals and objectives- The identification of goals and objectives may be
done in a highly suitable manner using digital technology, which will assist ensure that
the management of the specific level of demands and requirements can be done properly.
As a result, for a company like Amazon, it's critical to ensure that the goals and
objectives are properly identified.
 Creating an impact on the customers- It is quite necessary that an impact can be
created on the customers through the use of Digital Technology. Therefore, in this way it
can be stated that for an organization like Amazon it is highly crucial that an impact can
be created on the customers.
 Identification of the ways of enhancing profits- The identification of the ways of
enhancing profits has to be carried out by the organizations so that they are able to
manage the needs and requirements in an appropriate manner. In the context of Amazon,
it is quite important and necessary that this can be carried out so that the attainment of the
future goals and objectives can be done (Martínez-Caro, Cegarra-Navarro and Alfonso-
Ruiz, 2020).
 Building positive feedback among the customers- It is quite important that the building
of positive feedback among the customers can be carried out. For Amazon, it is quite
important and necessary that this can be carried out so that the management of the
particular level of needs and requirements can be done in an highly appropriate manner.
This will therefore be helpful in ensuring that the enhancement in the overall profitability
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level can be done which will be helpful for the company in the future (Mas and Gómez,
2021).
 Using digital technology in an appropriate manner- It is important that the use of
digital technology can be made in a highly appropriate manner. In the context of
Amazon, it is therefore quite necessary that the use of digital technology can be made in
an appropriate manner so that the attainment of the necessary goals and objectives can be
made.
 Enhancement in efficiency and effectiveness- It is quite necessary that the enhancement
in efficiency and effectiveness can be made through making a right use of the Digital
Technology. For an organization like Amazon, it is therefore quite important because this
will be helpful in ensuring that the right approach can be taken for attaining goals and
objectives.
 Management of the needs and requirements- It is very important to make sure that the
management of the needs and requirements can be carried out in a highly appropriate
manner. Therefore, for Amazon it is quite important and necessary that the management
of the needs and requirements can be done through the use of Digital Technology which
will help in the attainment of the goals and objectives.
 Increase in the level of profitability- It is highly crucial as well as necessary that the
increase in the level of profitability can be done. For Amazon, it is therefore quite
important that the level of profits can be increased for properly managing the needs and
requirements (Mikl and et.al., 2020).
 Making progress- It is essential that the appropriate progress can be made by the
organizations towards the attainment of the goals and objectives (Queiroz and et.al.,
2020). This will therefore lead towards ensuring that the overall level of efficiency and
effectiveness in a proper manner.
 Controlling and Monitoring- Controlling and Monitoring can be done in an appropriate
way. In the context of Amazon, it is therefore quite necessary that the Controlling and
Monitoring can be done in a right way and thus the conclusions and recommendations
can be drawn on which the right and appropriate actions can be taken highly effectively
and efficiently. This will help the company in making a right-level of progress in a proper
manner. Thus, it can be stated that it is quite important for the organizations like Amazon
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that they are able to manage out the particular level of needs and requirements in a proper
and appropriate manner (Williamson, 2021).
Therefore, it is quite important that the right way through which the application of the
strategies can be done must be done should be identified which will be quite helpful in the
conclusions and recommendations can be drawn (Wirtz, 2021). It is thus important to make sure
that the enhancement in the overall level of efficiency and effectiveness can be carried out so that
the management of the needs and requirements can be done in quite a proper manner.
Discuss how e-commerce principles could be used by your chosen business-
E-commerce principles are the main aspects of each business which is used to improve the
organizational performance and productivity in changing environment. This is important for each
organization to understand needs of market and use new technology for the purpose of reaching
targeted customers and attaining competitive advantages. Amazon is the supermarket in global
business environment that operates its business activities with the help of online by managing all
functions as well as activities. The company is using different e-commerce principles to
developing their business function such as:
Develop for a mobile – It has seen that it is not compulsory for customers to buy products
after visiting the store physically. As new technologies are available in market which used by
companies to run their business over a counter like phone. Amazon use this principle by
providing the buying and selling services on mobile phones which can influence the customers
and make buying decisions by downloading application.
Ensure performance is speedy – Website performance is main fundamental principle for
user experience which used to offer products and services speedily. With the help of new
technology and SEO it will be easier for companies to develop their level of performance,
Amazon ensures all activities and functions are running speedily that can help to remove the
traffic on websites and managing the server. This principle helps chosen brand to reach the
customers in a proper manner and enhance the overall level of business performance.
Invest in design – To run a business investment is needed that might be create a risk and
situation of profits after completion of task. This means to improve business performance
management should focus over e-commerce infrastructure, superior logistics, paid advertisement
and others that supports to develop the business activities. Amazon is the large size organization
that follows the principle of invest in design and infrastructure which supports to attracts
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customers and developing the organizational productivity. The management should ne
understand the requirement and invest in advertisement which influence the people and develop
the organizational performance.
Express delivery – In changing environment e-commerce delivery and timescale became
most important and precise. According to this principle, an organization should be deliver
products and services on certain time that can help to make happy to customers and maintain
higher performance. With the help of Express delivery e-commerce principle, Amazon is selling
its products in higher range and make efforts to improve their sales. The management understand
the requirement and make efforts to solve them by providing products.
Easy payment and maintaining CRM – For running a business and developing
performance there is need to focus over customer relationship management which can help to
increase the number of customers and selling activities. E-commerce principle such as Easy
payment and maintaining CRM uses by Amazon where it provides a facility of digital mode or
cash on delivery to their customers. Along with this, it introduces chatbots services where
customers can put their query and get instant answer for maintaining good relations. Thus,
principles are important to use which can help to improve the organizational performance.
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CONCLUSION
From the above report, it can be concluded that Digital Business refers to the use of
methods and techniques through which the Business can be managed in a highly appropriate
manner. Thus, it can be stated that the organizations are required to make sure that they can
identify the strategies and techniques which can be used by them so that they are able to manage
their various types of needs and requirements which are related with the Business highly
appropriately. Thus, in this way it becomes quite important for the firms that they are able to take
the right action which will therefore help them to be able to ensure that they can make the right-
level of progress in the future.
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