Digital Business Report: Amazon's Models, Strategies, and Alliances

This report provides a detailed analysis of Amazon's digital business strategies. It begins with an overview of digital business, highlighting its advantages and disadvantages within the context of Amazon's operations. The report then delves into various digital business models, such as Freemium, Marketplace, User Experience Premium, and Pyramid models, examining their key business issues and applications within Amazon's ecosystem. Furthermore, it explores the impact of collaborative relationships and strategic alliances facilitated by digital technology, including examples like Amazon Connect and real-time customer collaboration services. The report concludes by examining the e-commerce principles employed by Amazon, providing a comprehensive understanding of its digital business framework. The analysis covers elements like existing technologies, embracing digital transformation, and exploration of innovative business models. It also touches upon the importance of global reach, cost efficiency, customer engagement, and efficient logistics within Amazon's digital business model.