LSC UoS Digital Business Report: eBay's Strategic Analysis and Future

This report provides a comprehensive analysis of eBay's digital business operations. It begins with an overview of digital business and eBay's consumer-to-consumer (C2C) e-commerce model, detailing its advantages like customer service, easy payments, and digital transactions, alongside disadvantages such as trust issues and security concerns. The report critically evaluates various digital business models, including B2C, B2B, C2B, and C2C, assessing their relevance to eBay. Key issues like cybersecurity and ethical considerations are discussed, along with potential solutions. Furthermore, it examines collaborative alliances and strategic partnerships enabled by digital technology, highlighting their benefits. Finally, the report explores e-commerce principles that eBay could adopt to maintain a competitive edge, emphasizing security, trust, and customer service. The report is a detailed analysis of eBay's digital business strategy and its challenges.

Digital business

Executive summary
As per the report has covered study of the EBay which is multinational technology company
from the United states. They are working to provide the customers to customer Services which
means that customers sell their product by using the EBay website another customers are buying
the product from the other customers. EBay is responsible to secure both the parties transactions
and they charge for the secure transactions. This report has provided the overview of digital
business that cover the ecommerce I’d an eBay is one of them and also explain how the E
Commerce have some advantages and disadvantages. advantages of the digital business covers
Customer services, easy payments, digital transactions etc. While disadvantages of the digital
business covers Trust issues, delivery time and other Disadvantages. This report has been
critically evaluated the new and emerging digital BUSINESS models like b2B, B2c, C2B B2B
and explain what kind of business model used by the eBay and how it is effective for their
business. it has been discussed the issues that may faced by the EBay in their business related to
the cyber security an ethics and explain how they can overcome these issues. This report has
examine the new collaborative alliance and strategic alliances through a digital technology
methods for the EBay and explain the advantages of the collaboration digitally. it can be
beneficial if EBay collaborate with the other organisations within the digital businesses and they
can take competitive advantages within the market where they are operating their business.
There are various organisations that will be ready two be collaborate with the EBay becausr, it is
one of the top most ecommerce side who are having good reputation within the digital market so
it will be easy for the EBay to get a partner who can spend money with them. In the end of this
report has discussed about the ecommerce Principles that could be followed by the eBay so they
can effectively take competitive advantages and cold themselves as a emerging ecommerce
website. It is necessary for the eBay to follow principles of the ecommerce like providing a
security to the customers. It is necessary for the eBay to follow principles of the ecommerce
like providing a security to the customers, creating a trust among the customers and providing
them a customer services for the solving their enquiries and helping them with the proper
solution.

Introduction
Digital business is the use of technology to develops a new business value model, customer
experience and the inner capabilities that gives the support the business core operations and
values. The digital business word also include both digital only organisations and traditional
players that are converting their business digitally.
This report will cover case study of eBay, which is digital ecommerce business from America.
This company facilitate consumer to consumer and business to consumer sales through the own
website and work digitally.

This report will provide overview of digital business with their advantages and disadvantages
apply on The EBay business. It will critically evaluate the new emerging digital business models
in the context of key business issues such as cyber security is an ethics that organisation uses or
may use. this report will also evaluate the impact of new and active collaborative relationship
and strategic alliance through the technology and in the end of this report will discuss how E
Commerce principles could be used by the EBay to be professional in their business.
Task
Overview of the digital business with its advantages and disadvantages
Digital businesses are the online working businesses who provide their product and services
digitally and help customers to meet there needs and demand. Nowadays every business is
turning digitally because it is futuristic trend and helping companies to take competitive
advantages.
Overview of business
EBay inc. Is the American global based ecommerce organisation which is based on California
and also provide the facilities to consumer to consumer and business to consumer sales through
there online side called eBay. mostly this website is famous for there consumer to consumer
facilities where people can sell their product and services to the other people and both can satisfy
their needs. Basically it is a selling side where people can put their product and services
interested people inquiry or buy the product from them (Dornberger., 2018). EBay tech service
charges from both the side and this is how they earn probability in their business. they also
provide business to consumer sales where they sell their own product to the customers and
deliver to their home through the home delivery. Ebay is the multibillion dollar With the
operations in more than 30 two countries in here 2019. The company manage is the online
auction and the shopping website in which people and the business buy and sell their wide range
of product and services all over the world. All the operations run by the eBay are online and
basically it can be known as the digital business who are having huge reputation all over the
world Anne they proceed millions of transactions every year and expanding their business
effectively and all over the world through their digital technology and website designs.
advantages of digital business
Remove location and availability restrictions
The Internet reached to the world and spans all time zones in the economy. it means that when
the business develop their operation and function s online, they have the same capabilities. with
the physical stores consumers are limited by how close the stores is an it's hours of operations.
digital business can be access through the Internet an work 24 hours a day that means customers
can get services and product anytime and anywhere Digital business: transformation,
disruption, optimization, integration and humanizatio (2020) . It saves the time of the
consumer and they can get better services from the online business.
Customer services

When customer contact the the business they want fast callbacks an answers. Digital businesses
provide the online live chat software that's all the problem and customers get the answer quickly.
on the other hand physical stores take hours to get answers sometimes no one is there to reply
and everyone is busy on their own work but digital businesses provide customer care services
where their main priority is to provide quick answer to the customers.
Easy payments
Digital business make easy payments for the customers and customers can pay their bills
digitally without any problem. it is easy to use all kind of cards for the online shopping and
other services that creates better experience for the customers and customers can pay their own
bills according to them. They do not ask to anyone about their bills and they can pay their own.
Digital business Disadvantage
Trust issues
Digital businesses can face the trust issues with their customers due to the other fraud companies
who are cheating with their customers. it is creating issue for the other genuine digital businesses
and creating a doubt on the customers mind (Senyo, Liu and Effah., 2018). It’s take time for the
digital businesses to create trust among their customers, once they are able to create trust then it
will be forever but this can take huge time to build a trust.
Delivery time
Digital business take help of online delivery where they take the order and deliver to the given
location. delivery can take time to reach one place to another place and sometimes products can
be damaged during the delivery. many people see the common problem in delivery is that
delivery package reached to the wrong person that create many misunderstanding for both
business and consumer.
Security issue
There are various people Who gets scam through the online business and it is also easy for the
hackers to get the financial details of the people. digital businesses have this issue and many
hackers hack their sites an use the personal let out the people for their own personal benefits. this
is the security issue that faced by many people an create trust issues for the consumers.
Critical evaluation of new digital business models and key issues related to the cyber security
and ethics
There mainly 4 type of Trending business model that are mostly used by the digital businesses to
run their business and take competitive advantages. every business choose one of them and work
accordingly.
B2C- Business to consumer
B2C Is the business model that sells To their end users Digital Business is Everyone's (2014) .
This is most common model in the digital business so there are various unique methods under
this umbrella. Anything customers buy in the online stores as a consumer- think wardrobe,

entertainment – Is done as a part of b2c transaction. Business produce product and services to
satisfy the needs and demand of the consumer and they identify the needs of the consumer and
develop their product accordingly and sell directly to them. Business to consumer is most
common way to do business simple transaction take place in which business sell their product
and services online and consumer place the order and pay for their product and services. this is
how the business to consumer model work (Jabłoński and Jabłoński., 2020). Mostly used by the
online businesses to take competitive advantages and show their presence within the market
where they are operating their business.
B2B- business to business
In a B2B business model, A individual business make sell of their product and services to
another business. sometimes the product buyer is the end user but often the buyer results to the
consumer. Business to business Transactions generally have longer sales cycle, but higher order
value and more Recurring purchases. In 2020 close to half of B2B buyer are millennials. nearly
double the amount from 2012. As younger generation enter age of making the business
transactions, business to business setting in the online space is becoming more essential.
Business give their services do the another business and help each other in the work that is called
b2b And this kind of contracts between both the companies are for the long period of time and
both organisation sale services to each other. digital companies are best example of b2b In
which the take Help of the other company for the customer support for the another company.
C2B – Consumer to business
Consumer to business allow the individual to sell their product and services directly to the
organisation. freelancing company are the best example of C2B Businesses where Customers
work for the company and get paid for their work buy the business. In this ecommerce model,
aside can be allowed customers to post their work they want to be completed and have business
beat for the opportunities. affiliate marketing services considered as the consumer to business
services. this kind of model our competitive edge is in the pricing for the goods and services. this
kind of models provide power to the consumers to name their price and or have the business
directly compete to meet their needs. the recent innovators have creatively used this model to
connect companies to To social media influencer to market their products.
C2C - Consumer to consumer
A consumer to consumer businesses can be also known as the digital marketplace that help to
connect the customer to exchange their goods and their services and typically make some of
their money by charging the transaction or listing their processfees. EBay is also the consumer
to consumer service provider who let the others post their product and services another consumer
buy their product and services. Between both of them eBay take the transactional charge for their
platform.
Key security issues in a digital business
There are various security issues that are faced by the organisations and it has both positive and
negative impact. one of the most problematic issue is cyber security issue, that need to be

protected by the EBay so they can provide security to their users And Transactions between the
customers to customers can be take place effectively (Weill and Woerner., 2018). Hackers are
everywhere and they always try to hack the sites so they can take advantages and steal the useful
information of the users of eBay. hackers sell this information to the other companies which is
illegal and problematic for the users. It is necessary for the eBay to use high security VPNs and
other security measures to protect the data of the customers so they can provide better security to
their users. it is also necessary for the company to understand their ethical business principles
that to provide . necessary help to their customers. they should work effectively towards their
customers needs and demand so trust can be built as security is the best way to build a trust
among the customers. in online business Without trust business cannot be successful so it is
necessary for them to create a good relationship with their customers through the security and
privacy.
Impact of new collaborative relationships and strategic alliances through the digital technology
Collaborative relationship and strategic alliances have huge positive impact on the digital
businesses and it is helping the organisations To expand their business more and they are able to
take competitive advantages effectively. Collaboration is the powerful business tool for the
organisation digitally, it is typically related to the organisation working all together to address
problems and achieving the goals that seems to be out of their range when working alone. by
collaboration the efforts and expertise of different companies all the partners in the network are
better able to grow and innovate and increase their competitiveness on many level. digitally
competition is very high there are various organisations it’s like Amazon, Ali Baba and many
more organisations are creating huge competition within the digital businesses (Bloomberg.,
2018). EBay can use the collaborative an strategic alliance to take over the other organisations an
show their presence within the market where they are operating their business. here are some
benefits of the collaborative Anne strategic alliances through the digital technology-
Financial benefits
In the Digital businesses companies require huge finance And capital to expand their business
and show their presence. Collaborative and strategic alliance can make easy for the eBay to have
the strong financial position within the market. they can collaborate with the other digital
business an in this body organisations will equally contribute money and they will share both
profit and loss equally. it means that the EBay will be financially strong and if they will failed to
expand their business digitally then both the organisations will equally pay the losses which will
be quite easy as compared to the paying all the losses alone. Both the organisations will have the
strong resources and Knowledge that they could share together to be strong within the market.
Expertize
In the digital business expertise station please important role and to run the business digitally
experts are needed hard working within the industry from the long time and having a huge
knowledge of the digital businesses (Schneider and Imaia., 2019). Body organisations will have
better expertise if they collaborate and they have the strategic alliances together. Both the

company exports can take business together and they will help each other to achieve their goals
and objectives.
Competitive advantages
Collaborative and strategic alliances allow the organisations to take competitive advantages
within the market where they are operating their business. Both the organisations together Ken
put there efforts together and help each other to achieve their common goals. What the
organisation have common goals so there together make the strategies that will be helpful for
them to achieve and they were able to take decision’s accordingly.
Negative impact of collaborative and strategic alliances
There are some negative impact of the collaborative an strategic alliances within the digital
businesses that need to be understand by the leaders and managers of the eBay company. here
are some negative Impact of strategic alliances and collaboration-
Misunderstandings
When two organisations work digitally in a collaborative way then there are various issues that
can take place and one of them is misunderstandings. Both the organisations export can have
their own opinions This can create conflicts between the both organisations Hank organisations
can face the problems in decision-making (Gray., 2019). It is necessary for the both the
organisations to take decisions together so they can be successful in the collaboration.
Decision making
Organisation can face the issue in decision-making becausr both companies leaders and
managers can have different thinking and way of doing work. one can have issue with the
another’s this isn't making an conflicts can take place between both the leaders and managers. It
is the issue that can be faced by the eBay Hindi strategic alliances and collaborate.
Importance of ecommerce principles and use within the business
Ecommerce is the Purchasing and selling of the product and services are they transmitting of the
digital funds but are data over the electronic network, primarily The Internet. EBay is also a
ecommerce site who are doing their business online Through the be c2c Business model.. Here
are some ecommerce principles that should be followed by the every ecommerce sites to be
successful within the business and they can show their presence within the and they can show
their presence within the market whether operating their business.
Customer support
One of the most important principle of the E Commerce business is that providing a customer
support to their users. people may field trouble if they are not getting the customer support from
the online side because they can face problems related to the product and services and there
should be someone who can solve their queries and help them to get their answers (Standing and
Mattsson., 2018). customers support must be provided to the users for their solution of the
queries and better experience through the ecommerce site.

User friendliness
Any Commerce side should be easy to navigate, an easy search process allows the users to reach
various pages or products the needs to purchase through online. this site should also gives the
visitors with the proper detail and be clear pictures of the product and services they are
providing or they should create a curiosity to buy the product without sing in a real.
Security
Security must be provided to the users so trust can be built between site and users. It is necessary
for the website to ensure that customers are getting high security becausr hackers can hack the
details of the customers which can affect the personal life of the users. It is necessary for the
website to provide best possible security features today users so trust can be built.
Responsive technology
Some designers Eventual to use heavy HTML coding, large files and images and big flash files
to improve the layout and look of the companies website, it is not acceptable for the E
Commerce sites anyway as it will make the website more slower. in result at create a bad
experience for the users so it is necessary for the website designers to work according to the size
and ability of the site (Kontić and Vidicki., 2018).
Ecommerce principles on eBay
It is necessary for the eBay to follow the ecommerce principles becausr they are also ecommerce
product and service providers. they are providing customers to customer business so it is
necessary for the EBay too provide security to both customers for their satisfaction. transaction
between both the party should be legal and EBay member should ensure that transactions
smoothly occurs and both parties can be satisfied. security must be provided to the parties
becausr their data is precious and company cannot compromise with the security of both the
parties (Morakanyane, Grace. and O'Reilly., 2017). There should be a proper description of the
product and services so customers can buy after reviewing the product details and they should
also provide a feedback downside of the product so customers can understand what are the
experience of the others by buying the product and services from the eBay.
Conclusion
As per the report has been provided overview of digital business with their advantages and
disadvantages apply on The EBay business. It has been critically evaluated the new emerging
digital business models in the context of key business issues such as cyber security is an ethics
that organisation uses or may use. this report also has been evaluated the impact of new
collaborative relationship and strategic alliances through the digital technology and in the end of
this report has been discussed how E Commerce principles could be used by the EBay to be
professional in their business.

Online
Digital business: transformation, disruption, optimization, integration and humanizatio (2020)
online available through.< https://www.i-scoop.eu/digital-transformation/digital-business/>
Digital Business is Everyone's (2014) online available through.<
https://www.google.com/amp/s/www.forbes.com/sites/gartnergroup/2014/05/07/digital-business-
is-everyones-business/amp/>