Digital Business Roadmap: New Technologies, Management & Practices

This report examines the digital business roadmap for new businesses, emphasizing its importance in leveraging digital technology for business model reinvention and enhanced customer experiences. It discusses the development of the topic, the technologies involved (such as web design using JavaScript, CSS, and HTML), and the exploitation of these technologies by organizations like Quick Groceries through e-commerce platforms. The report assesses the effectiveness of digital tools and their relation to business management practices, including free, freemium, on-demand, and e-commerce models. It concludes that digital technology is crucial for business development, offering competitive advantages and improved client experiences, and highlights the importance of understanding and implementing digital strategies effectively.

Digital Business and
New Technologies

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Why you deem this topic to be of importance?......................................................................4
How this topic has developed?...............................................................................................5
Describe the technology used in this topic while exhibiting the use of it..............................5
Technological platforms and software...................................................................................5
Organisation and business exploits the technology................................................................5
Is it a business tool and it is effective or not..........................................................................6
How does this relate to course content and discussion on the nature of the relationship
between digital technologies and old and new theories on business-management practices and
structures.................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERNCES:..................................................................................................................................9
Books and Journals:................................................................................................................9

INTRODUCTION
A process of leveraging digital technology to reinvent business models and improve firm
products and consumer experiences is referred to as digital business. It involve Creating new
value through developing commodities and connecting people to ideas, objects, and experiences
(Antipina, 2019). Several benefits to the organisation are facilitated by digital technology,
including competitive advantages, efficiency, and many others. The chosen topic for this report
is “The Digital business roadmap for a new business”. This report emphasises the importance of
the topic, how it is developed, and an explanation of the technology used in this topic while
demonstrating what it is used for. This research also goes over technological platforms and
software along with the kind of organisation which exploits the technology. This report also
explains how it works as a business tool and how effective it is. The key part section of this study
is the old and newly growing theories on business management at the end.
(Usai and et.al., 2021).
TASK
Why you deem this topic to be of importance?
A digital business transformation road-map may be defined as a process that focuses on the
numerous actions taken by a corporation in order to achieve both short as well as long-term
objectives using digital technologies. This road-map intends to begin by identifying the needs of
organisation as well as holes in the current system and then develop techniques and plans in the
organisation to close those gaps. The chosen topic is important because it forces organisations to
evaluate external variables that have a detrimental impact on business operations. Pestle analysis
is a basic framework for closely evaluating the elements that affects the operations of a business
organisation. Furthermore, it assist in understanding the requirements and demands of clients and
addressing them allows businesses to compete effectively in the market (Brock and Von
Wangenheim, 2019). Businesses must also evaluate the usage of digital technology in their
operations. Organizations use digital technology for the purpose of facilitating a variety of
services which include digital marketing, software and digital payment to improve an
individual's work productivity. As a result, it is a plan that enables an organisation to be ready for
market changes.

How this topic has developed?
The chosen topic has been raised as a result of the increasing importance of workplace
transformation due to market competitiveness. It is critical for any type of business, large or
small, in any industry. The basic necessity is currently generated for cloud-based digital
transformation in firms aiming to develop significantly with the creation of new items and
services. While generating several solutions for goals, the digital business assists in attaining
success of digital transformation.
Describe the technology used in this topic while exhibiting the use of it.
Technology is being used in enterprises for a variety of objectives, such as web design,
which tries to create a website for an organisation. It is defined as a procedure which includes a
number of strategies as well as guidelines for webpage designers. For the purpose of achieving
their aims and objectives in digital business, organisations must have knowledge of web
technology. JavaScript, CSS, and HTML are the three most common languages used in
organisations (Brown and Brown, 2019). Online design and application use a variety of
standards to generate and serve a large number of web pages, including SVG, HTML, CSS,
device API and a variety of additional technologies for web application. In addition to this, a
variety of digital technologies, including mobile web are being used in the corporate world.
Technological platforms and software.
Businesses, that advertise and sell goods and services digitally or through the internet use
an e-commerce platform. It aids in consumer acquisition when selling services and products on
e-commerce platforms (Riesener and et.al., 2019). Businesses took use of such platforms for the
purpose of increasing their productivity while growing their operations to new heights.
Organisation and business exploits the technology.
Quick Groceries is one company that can take advantage of such technologies or software. It's a
type of business where goods and services are delivered via various internet channels. In addition
to this, several clients use Smartphone applications to conduct digital transactions. Several
grocery items may be supplied by the corporation with the use of such technology, and clients

can place orders using their mobile devices. This company also supports clients by ensuring that
they will receive groceries within one day.
Is it a business tool and it is effective or not.
Quick Groceries is a company that provides grocery supplies to its consumers via the
internet. This company makes use of an e-commerce platform that allows customers to order
things through their mobile application and company website. Quick Groceries develops a
functional official website that is accessible via the internet (Drieschner and et.al., 2019). These
characteristics of digital technology are used by the organisation as a critical business tool
because it allows them to reach a large consumer base by allowing them to place orders on
websites and have them delivered on time. E-commerce is found as a wide platform where
customers may check out the products and pricing offered by a business.
Furthermore, several technology improvements, like as site design and e-commerce, are
critical for Quick Groceries since they allow the company to expand its market share
through meeting customer needs for fast and high-quality product delivery. This firm ensures
that technologies are correctly and efficiently utilised in order to expand and develop their
business.
How does this relate to course content and discussion on the nature of the relationship between
digital technologies and old and new theories on business-management practices and
structures.
The digital business road map is linked to the digital business course content. The next
topic is based on the content since it makes use of digital technology such as web design and the
module is also related to digital business. Web design is vital for a business since it aids in
achieving competitive advantages that allow it to outperform numerous significant competitors
in the market. It allows the organisation to improve its skills and efficiency, which is critical for
the company's growth and success.
Digital technology theories and models on corporate management practises and structures
come in a variety of forms. The freemium model, the free model, the demand model, the
marketplace model, and the e-commerce model are all examples of these theories (Frishammar

and Parida, 2019). Below mentioned are the several models which are explained in the context of
digital business:
 Free Model: Many business organisations all over the world are using this model.
Facebook and Google are two companies who want to employ this strategy in their
business. They rely on adverts and a free business model. It is used by businesses to
provide free services to customers in order to convert them into customers who can then
be sold things. Important information is being served to customers in the Facebook or
Google organisation and businesses use this information to show it to specific customers
who are interested in a particular item.
 Freemium model: In their business, companies employ numerous types of software, such
as the digital business model. It allows free access to the standard version of the products
application, but it is restricted in other ways. In order to gain access to the most recent
feature, the exploiter must use improved attributes. A excellent example is Spoitify,
which is recognised for providing services for free but users see adverts to utilise the app
(Grimaldia and et.al., 2021). However, users must subscribe if they want to avoid
commercials or have uninterrupted access to high and premium quality content.
Truecaller is another example of this concept, which seeks to assist users in managing
and handling their calls. This likewise provides free services, but subscribers can take
subscription to receive advanced features that enhance their client experience. On-demand model: This approach is linked to access rather than ownership. It's also
known as the on-demand business model. It focuses on the virtual product or service
ownership instead of the physical product ownership. This concept is carried out through
online streaming stores, where customers can rent video for a set length of time. Netflix,
Amazon Prime Video, and others are among the companies that provide such services.
This is most common in the fishgig economy, which allows individuals to pay a variety
of prices. Using this strategy, an organisation can get customers for a set amount of time
while boosting the potential to resell services and commodities based on the experience
that customers gained during their first transaction. E-commerce model: This is the most commonly used model by many firms. It enables
businesses to successfully sell tangible things on an internet platform. Amazon is a
wonderful example of a company that sells a wide range of items and services. It is a

trendy web-based corporate model that allows individuals to do transactions online
(Jelassi and Martínez-López, 2020). Furthermore, organisations are able to market their
goods and services on a global scale. It is also crucial for any new start-up to employ
such a model in their firm because it helps them reach a wider audience more quickly.
Digital technology is one type of technology that tries to help businesses improve their
efficiency and gaining competitive advantages. It also helps them in considering multiple
industry trends and putting them into practise in their organisation. It also aids businesses in
comprehending customer needs and desires so that things can be manufactured properly. This
contributes to an increase in demand for the organization's products and services. It has to do
with the use of both old as well as modern digital business development models, whereby
companies use digital technology in their operations based on their skills, capabilities, and
efficiency. Employers can use this model to get advice on how to properly integrate digital
technology in order to get the most out of it (Pora and et.al., 2020). Furthermore, it enables
organisations to make use of consumer information, which is critical for them to understand
their customers' demands and help to make adjustments to their goods and services. Quick
Groceries can create a web design and e-commerce platform through the use of this business
model. In order to gain competitive advantages and improve efficiency, it is also necessary to
establish uniqueness in goods and services.
CONCLUSION
From the above report, it has been concluded that the digital technology plays a critical role in
the development and expansion of any firm. Many firms are drawn to and concentrate on
incorporating digital technology into their operations because it offers numerous advantages.
These advantages include acquiring crucial competitive advantages, improving client
experiences, and many others. It also aids in the development of company competencies and
skills in order to provide goods of higher quality and in a timely way. Web design is a crucial
component that assists businesses in a variety of ways. Both the users and the company
get benefit from it. Along with this, several models and concepts are also being analysed through
the implementation of digital technology in their business. As a result, obtaining a deeper
understanding of client demands and desires aids the organisation in providing better fulfilment
and experiences.

REFERNCES:
Books and Journals:
Antipina, O.N., 2019. How Much Is the Digit? On the Nature of Value in the Digital
Economy. Obshchestvennye nauki i sovremennost, (5), pp.5-16.
Brock, J.K.U. and Von Wangenheim, F., 2019. Demystifying AI: What digital transformation
leaders can teach you about realistic artificial intelligence. California Management
Review, 61(4), pp.110-134.
Brown, N. and Brown, I., 2019. From digital business strategy to digital transformation-How: A
systematic literature review. Proceedings of the South African Institute of Computer
Scientists and Information Technologists 2019, pp.1-8.
Drieschner, C. and et.al., 2019, April. Business model transformation initiated by the digital
transformation: A review of learning concepts. In 2019 IEEE Global Engineering
Education Conference (EDUCON)(pp. 1386-1392). IEEE.
Frishammar, J. and Parida, V., 2019. Circular business model transformation: A roadmap for
incumbent firms. California Management Review, 61(2), pp.5-29.
Grimaldia, D.J.S. and et.al., 2021. Roadmap to develop a data-driven city. Implementing Data-
Driven Strategies in Smart Cities: A Roadmap for Urban Transformation, p.111.
Jelassi, T. and Martínez-López, F.J., 2020. Strategies for e-business: Concepts and cases on
value creation and digital business transformation. Springer Nature.
Pora, U. and et.al., 2020. Data-driven roadmapping (DDRM): Approach and case
demonstration. IEEE Transactions on Engineering Management, 69(1), pp.209-227.
Riesener, M. and et.al., 2019, October. Circular economy: Challenges and potentials for the
manufacturing industry by digital transformation. In 2019 IEEE International
Symposium on Innovation and Entrepreneurship (TEMS-ISIE) (pp. 1-7). IEEE.
Usai, A. and et.al., 2021. Unveiling the impact of the adoption of digital technologies on firms’
innovation performance. Journal of Business Research, 133, pp.327-336.