Evaluating Digital Technology Benefits: Sainsbury's Business Growth

This research project examines the impact of digital technology, specifically websites, on the business growth of Sainsbury's, a major UK supermarket chain. The introduction establishes the background, aim, objectives, and research questions, highlighting the significance of digitalization in enhancing business operations. The literature review explores the effects of websites on the current business environment and profitability. The methodology section outlines the research approach, while the action plan details the strategies. The project also covers sampling, data collection, and analysis. Recommendations and a reflection are included, along with a comprehensive list of references. The research aims to identify the impact of websites, evaluate profitability improvements through digital tools, and analyze the importance of digital technology within Sainsbury's. The project emphasizes the role of websites in facilitating e-commerce, improving customer engagement, and driving overall business success.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Background to the Study........................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................5
ACTION PLAN...............................................................................................................................7
SAMPLING.....................................................................................................................................9
DATA COLLECTION AND ANALYSIS....................................................................................10
RECOMMENDATIONS...............................................................................................................23
REFLECTION...............................................................................................................................25
REFERENCES..............................................................................................................................26
APPENDIX ...................................................................................................................................28

TITLE: 'To evaluate the benefits of digital technology, especially Websites, on Business
growth of an organisation. A case study on Sainsbury's '
INTRODUCTION
Digitalisation refers as the most essential tool for every business concern on enhancing
their business operations at large scale through applying various innovative and effective tools at
market place. The effective implementation of digital technologies are effective for organisations
as to attaining significant position at market place. survey is comprise to be the best component
of research it performs huge part in achieving the objectives and focuses of research in suitable
way (Sekaran and Bougie, 2016). In the advanced situation associations are broadly worry on
applying imaginative devices and advances in regard to building up its activities and capacities at
advertise zone. The give research work is based on digital technologies Sainsbury is the selected
organisation for this particular research work , it is the the most popular chain of super markets
in the United Kingdom, the company is widely concern on implementing digital tools and
technologies in respect to enhancing the performance and working ability of firm at market area.
This report substance the examination about the effect of computerized innovations in the
development and achievement of firm. In this a foreordained point and targets are made which
are useful in do the work proper way through using powerful strategies. Writing survey assumes
viable part in giving hypothetical system by breaking down the feeling of different writers and
authors. Nearby this, for expanding more qualified result, ask about have a couple of systems
which need to help fittingly. In this way, by gather distinctive information fitting judgment
passed on around separating and its interpretation.
Background to the Study
Digital technology has gained importance in the recent era, therefore it has became more
important to have proper knowledge of the various effects that digital technology can have on
business and its activities, thus a good knowledge of the field of digital technology and its
implications can help researcher as well as reader in an effective way. The research has been
conducted for the purpose of gaining a deep knowledge regarding the subject of digital
technology and its impact on the business activities (Prajogo and Olhager, 2012). The research
will provide deep insight about the business activity to be performed using digitised technology
and what benefits can be availed by various individuals who are doing business in an effective as
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well as efficient way. The research will provide very good knowledge regarding the topic in an
effective manner. This research will also evaluate the various benefits that all the stakeholders
can derive from application of digital technology in the organisation.
Research Aim
It refers to the ultimate aim that the researcher wants to achieve through conduction of
this research (Ifinedo, 2011). For this purpose the researcher will go through various objectives
in such a way that aims can be achieved in an effective as well as efficient manner by the
researcher.
Research Objectives
Research targets can be characterized as a standout amongst the most vital piece of the
examination procedure as on these premise just the scientist comprehends the entire procedure in
a successful way. Through this, they endeavour to influence others to comprehend the
examination procedure in a viable way (Li, 2012). These are being shaped through the
examination point itself. The exploration targets of this venture are:-
 To identify the impact of Websites in the current business environment and as well as
business activity.
 To evaluate various ways through which profitability of an organisation can be increased
after implementing Websites.
 To analyse the importance of digital technology and websites in Sainsbury's
Research Questions
This is a general explanation which is interlinked with the targets of the examination and
give a compelling course to collect hypothetical data concerning fulfilment of research work in
successful way. This section plays effective role in providing a clear and specific theoretical
frame work as to overcome with the research issue (MFawcett and et. al., 2011). This section is
effective in conducting the part of literature review in appropriate manner. Some basic research
questions are portrayed as underneath:
 What is the impact of Websites in the current business environment and as well as
business activity?
 What are the various ways through which profitability of an organisation can be
increased after implementing Websites?
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 What is the importance of digital technology more specifically websites in Sainsbury's?
The above mentioned questions are effective in creating a valid and appropriate outcome
for the research work as to completion of the task in efficient manner. It is fundamental to
fathom the possibility of examination honestly with the objective that report end up reasonable in
nature (Weigelt and Sarkar, 2012). There are diverse specialists propose capable and proper slant
of their own for particular concentrations with the objective that better and astoundingly sensible
results could be decide. For this idea, a section get evaluate in an examination which reflect
about points of view of various scientists and makers with a particular true objective to help a
prevalent and inside and out results.
LITERATURE REVIEW
The impact of Websites in the current business environment and as well as business activity.
There has been a considerable impact of Websites and software on the overall
profitability of the company (Trainor, 2012). Consumers around the world wants that their work
shall be done in an easy manner and it is only possible to have access to goods and services in a
physical manner always that means consumers does not always want to buy stuffs by walking
into the stores, rather they would want to get served by sitting at their home and this is only
possible if the company will be having their own websites or mobile application which can be
accessed by customers on their fingertips. As per the views expressed by Osmond Vitez, 2018,
website is consist to be the most essential element of digital technology as it helps in transform
the way in which company conduct their operations. Innovative tools and technologies allows
business to automate the manual business operations and process information much smoother
and faster. Website is effective in providing a way to implement appropriate relationship with
buyers and making their transaction more effective (Mills and Smith, 2011). There are various
impact of technology specially website in the present business environment in which some are
described as below:
Facts: The internet has made an overall business function commonly which refereed as e-
commerce and e-business. In the modern business environment mostly organisations have
implemented various form of internet and digital tools as to making their business operations
more effective.
Features: The most essential features of e-business is the cognition to communicate with others
and transfer appropriate information via the source of internet. As a large business enterprises
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Sainsbury is concern on providing services through internet sources in which website is the most
essential tool which helps the firm in gaining attention of more buyers towards the firm.
The different ways through which profitability of an organisation can be increased after
implementing the digital tools like website.
Websites allow an individual to have access to company and its websites and make
purchases through the same this will allow, Through this they will be able to make purchases in
bulk and hence it will have a direct impact on the overall profitability as well as sales of
Sainsbury's. Thus, use of digital tools like mobile applications and websites can have a
considerable impact on the earnings of company in the longer run (Chen and Tsou, 2012).
There are various types of tools and techniques which are utilised by an organsatyio0n to
improve productivity as well as profitability on regular basis. According to Jayson DeMers,
(2017) It is necessary to maintain an effective or efficient methods that provides support to
establish an appropriate procedure in company that facilitates to boost up outcomes ion daily
basis in better way. Digital tools are considered as more beneficial in order to increase profits for
an enterprise properly. Several digital techniques that are implement by Sainsburry to increase
profits.
Clearly described benefits of product: - The company websites is helpful in providing
an appropriate information about product through indicating benefits properly. This will
facilitate to improve customer's interest so that they will goods of Sainsburry. It will result into
increasing number of customer which improve profitability of company.
Get closure to customers: - Websites of organization renders an accurate inf9ormation
about benefits of products so that people properly. This is helpful to take feedbacks and
suggestions of customers through this digital tool which makes Sainsburry more closure to
people.
Reassure clients with guarantees and mitigated risks :- This can be described as to
provide an assurance to people in more effective as well as efficient manner along with several
guarantees. It will render support to boost up profitability of Sainsburry.
The importance of digital technology and websites in Sainsbury's
There Is a direct relationship between use of mobile application and the ultimate
satisfaction that is derived by customers (Weisberg, 2011). Customers do not have to go to stores
physically every time, they can order their purchases online through Websites which will not
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only reduce their cost to make purchases but also lead to an increase in the overall satisfaction
derived by them. Right sort of frameworks programming set up would guarantee legitimate
income alongside bringing right effectiveness inside the organization. Therefore it is quite
important that a company shall have its own website through which it can contact with people in
an effective as well as efficient way.
According to Moolmand and Mankins (2017), digital tools plays a crucial role in
enhancing productivity of an organisation. It is helpful in supporting culture and strategy which
is being undertaken in an organisation. The leaders in an organisation are known to undertake
use of technological tools so that performance gaps can be addressed. The institutions using
digital marketing will experience a improved brand visibility and caters an organisation with a
platform upon which ideal communication can be carried out along with providing an
opportunity to supply products with a newer audience. The use of technology in this era provides
a business with a competing edge with which they are able to keep with ever changing trends in
the market. There will be an positive impact on level of team collaboration leading an
organisation to improved productivity and performance. There will be a positive impact in the
customers experience as all of his wishes and expectation will be fulfilled by this supermarket
organisation. The implementation of digital tools helps an organisation in carrying out ideal
research with which it is able to form improved decisions than before.
RESEARCH METHODOLOGY
An examination Method is can be known as an efficient arrangement for leading an
exploration. It is an extremely vital piece of any exploration venture (Zhang and et. al., 2011). It
assumes a noteworthy part in finishing the entire research venture in the most effective way that
is available
Types of Investigation: Research are of various sorts. The onus is on the exploration to
choose the kind of research that must be directed. It can be subjective and quantitative in nature.
Subjective research includes inquire about in view of nature of data (Lin and Lu, 2011). The sort
of examination chose will shape the eventual fate of an exploration undertaking and how it will
be led in light of the fact that the sort of information gathered will rely upon this and
subsequently the result will likewise change as needs be.
Research Design: It is a system which sets out the structure for directing an examination
venture. It indicates goals, information gathering and in addition strategy for examination,
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time ,costs, obligation, the results that may happen and activity etc. For the motivation behind
this task, the specialist has taken exploratory research plan since this examination depends on
subjective research (Wiengarten and et. al., 2013).
Research Philosophy: Clear Research configuration is essentially worried about
depicting arrangements and additionally its issues. It can be said as a more particular and
additionally purposive examination.
Research Approach: It is the essential rationality which is taken with the end goal of
research. It manages source, nature and improvement of information. It is separated in to two
segments that is interpretivism and positivism. In this specialist tries to dissect the sentiments,
feelings of human and social part.
Data Sampling: Under this, examples are chosen from populace and open. The example
chose is fundamentally an agent of the entire populace and it depends on the data got from such
example. The measure of the example taken with the end goal of research is 40 respondents who
were constantly taking administrations of the firm
Data collection: It alludes to the accumulation of information to conduct investigate.
There are two sorts of information accumulation technique. Essential gathering technique and
auxiliary information accumulation strategy (Zhou and Li, 2012). To make this exploration
report Both Primary and secondary information has been thought about.
Ethical Consideration: It is a vital piece of the entire research venture. It goes for forcing
moral duties on analyst to direct research in the most moral way conceivable. An analyst run
over different individual data of respondents that should be kept individual by him as it is close
to home in nature. These data ought not be imparted to anybody and ought to be utilized just for
the reason for which it was accumulated.
Research methodology is one of the most important aspect of conducting a research, it
basically means that right kind of methods have been chosen for the purpose of conducting
research in an effective as well as efficient manner. There are different types of strategies which
are being used for the purpose of executing different steps in research in order to accomplish
goals of the research. There are different research methods such as Qualitative, Quantitative,
Primary, Secondary and Sampling. All these are important but as per the research topic,
investigator use primary, qualitative and sample random method because all these are assist in
collecting accurate amount of information. It will also essential in drawing valid conclusion.
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Research methodologies is essential part of the research because entire activities of investigation
is depend on them. Primary research, qualitative approach are useful and appropriate for
conducting each and every activity of research in an accurate and proper manner. Under the
current research two different types are of research methodologies are being used for the of
conducting this research in an effective as well as efficient manner.
Qualitative research: This is a standout amongst the most basic techniques which are
utilized by the specialist with a specific end goal to m decide the different information and data
of research in compelling way. This approach is utilized by the examiner to comprehend the
quantitative piece of the exploration procedure this prompts achieve distinctive sorts of steps
include in the examination which are identified with the numerical piece of research in
successful way (Weisberg, 2011). The idea of this examination is more subjective and diverse
sorts of meetings which are taken by the examiner. The results of research of this area comes in
finding the examination are as exploratory and based on numerical ground.
Quantitative research: This strategy is utilized to discover the outcome in exploratory
shape. This exploration depends on the accumulation of information and data which are worried
on to convey it as speculation. Agent set up the report of research as writing, they are as different
research which are being produced by the association with a specific end goal to locate the
distinctive sorts of research in legitimate way.
Primary method: Each examination needs to legitimate contribution of precise
information in the compelling way. Amassing of essential information include new and new
accumulation of information process which are gathered by various assets like, these sources
performs diverse sorts of procedure of research in legitimate way. This guide to discover more
outcome in viable way. This encourages to portray distinctive sorts of information and data in
compelling way. This prompts amplify the viability in performing research.
Secondary Method: This techniques are essential strategies which are include in the
examination this prompts achieve diverse kinds of research which are utilized to discover the
result by the distinctive perspectives of creators and numerous other asset this prompts keep up
adequacy in performing distinctive sorts of research in legitimate way. This prompts various
gainful and productivity result of the directed investigation in more successful way.
ACTION PLAN
Time scale
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SAMPLING
All together to perform diverse kinds of research specialist test estimate has major part to
pick the example measure out of entire populace. This guide to decide the result of the
exploration in appropriate way. This prompts keep up adequacy in performing ventures in
compelling way. In this exploration there are 40 respondent are taken in straightforward arbitrary
frame and numerous other.
Primary and Secondary research:
An examination is comprise to be an essential angle which assumes immense part in
defeating the issue of past research ventures which are connected with the comparable region of
study. Information and data are the basic part of research work. The real obligation of research is
to accumulate proper and significant data for do the work in compelling way. Essential and
auxiliary source are viable in gathering information and data with respect to finishing the
exploration targets in proper way. It is basic for agent to have a fitting learning about the
reasonable apparatuses and procedures of information gathering as to aggregating suitable result
and result. It is required for Sainsbury's to have a proper comprehension about the instruments
which are utilized as a part of an exploration venture in which some compelling components are
portrayed as underneath:
Cost: It is the most fundamental component which assumes huge part in executing all
examination exercises in deliberate and compelling way. It is required for analyst to keep up
suitable stream of assets and capital as to leading all exercises without confronting any sort of
issue. The cost of this venture isn't high as in this overview is led among 30 respondents and it is
anything but difficult to accumulate data by their own understanding. On the opposite side as to
social occasion data through optional sources the financial plan of task is improved as to
aggregating information through various sources. The supposition of creators are successful in
drawing a substantial and suitable result.
Ethical issue: A powerful research is fuses and portray certain ethical issues which need
to measure in a predominant and chose way. An examination moral issues could be associated
with unable approach utilize and furthermore sharing of individual information et cetera.
Accordingly, all ethical issues need to check and see fittingly while orchestrating study so better
and portray information could be consolidated. This review is free from all kind of good issues
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and issues and reflect supportive get to Sainsbury's. Therefore in the present research work
information must be assembled through 40 respondents who are not having any sort of
obstruction in every others life and this make an incentive in decreasing the possibility of
contention.
Merits, limitations and pitfalls of approaches to data collection and analysis:
In order to collect data from the respondents, researcher face some limitation such as time
and cost that effect on completing each and every activities of research. In this primary and
secondary data is important for collecting accurate amount of information. Pitfalls in the research
is time because such research topic take more time for an organisation.
DATA COLLECTION AND ANALYSIS
Questionnaire
Q1) Does the implementation of website is beneficiary for an organisational
growth and success?
Frequency
 Strongly Agree 35 Strongly Disagree 5
Q2) What are the major benefits derived by customers through effective
utilisation of digital technologies by Sainsbury?
Frequency
 Reduction in Price 12 Customers satisfaction 13 Saving of time 8 Quick Response 7
Q3) What are the major tools of digital technology used by Sainsbury as to
promoting e-commerce business?
Frequency
 Website 20 Cloud computing 10 Mobile Application 10
Q4) Which area of the organisation is most affected through the Frequency
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