BM 565: Social Media Marketing in Digital Business & New Technologies

This report examines the crucial role of social media and marketing in today's digital business landscape, highlighting its importance in enhancing brand awareness, influencing consumer behavior, and driving business growth across various industries. It discusses the evolution of social media marketing, the technologies and platforms used, and how businesses leverage these tools to improve competitiveness and connect with consumers. The report also relates these digital advancements to established and emerging theories of business and management, emphasizing how social media marketing facilitates cost-effective operations, accelerates learning, and provides superior market performance. By considering technological determinism and scientific management theories, the analysis underscores the transformative impact of social media marketing on modern business practices and its alignment with evolving customer demands.

BM 565 Digital
Business & New
Technologies CW1
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Importance of the topic...........................................................................................................4
How this has topic has developed..........................................................................................4
A detailed description of the technology used in this topic and what it is used for...............5
What technological platforms and software are used in the topic..........................................5
What type of business and organization uses the technology?...............................................6
How is it used as a business tool and is this effective?..........................................................6
How does this relate to course content and discussion on the nature of the relationship
between digital technologies and both old and newly emerging theories on business and
management structures and practices?...................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Digital business and new technologies are playing an essential role which is helping
organizations to add value in their business model and maximize the overall consumer
experience and internal capability (Dahl, 2021). The present topic is conducted on an appropriate
evolution of technological topic along with its importance and organizations who are using
respective technology.
MAIN BODY
There is a significant change in the way in which business organization is promoting their
products and services. In today's environment marketing and social media is playing an essential
role which is allowing business organizations to influence the attention of significant ways of
consumers and enhance brand awareness and market segment. This has been evaluated that
social media and marketing are destructive technology that is making dramatic changes in a
business environment. It has been evaluated that, multiple industries in the different industrial
sectors such as retail, manufacturing, healthcare, etc are making use of marketing and social
media to maximize the growth and development of the business organization in a significant
manner (Hanaysha, 2021). Furthermore, it has been underlined that with the significant
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advancements of social media and marketing organizations are generating leads and taking
advantage of different social media and marketing platforms to maximize business growth and
capabilities to satisfy consumers. With the help of taking advantage of social media and
marketing organizations are maximizing their competitiveness in the industry. Mentioned below
significant discussion upon marketing and social media is conducted:
Importance of the topic.
In today's business world there is high competition among business organizations in every
industrial sector. In this marketing and social media is playing an influential and important role
as these platforms provide business organizations strong social networking. Both these platforms
help an organization to conduct marketing in a digitalized manner and effectively promote their
products and services, to influence a large base of consumers towards their products and
services. In addition to this, it has been identified that the selected topic plays an important role
as both marketing and social media help an organization to have a better network to attract
consumers and influence their decision-making process (Salem and Salem, 2021). It has been
identified that with the help of taking advantage of different social media channels organizations
can attract the right consumers by providing the right information at the right time. It helps an
organization to promote its brand and products attractively and grab the attention of more
consumers from different locations around the world. The business world is changing in a
significant manner in which social media allow marketers to engage and connect with a potential
set of consumers. With the help of different social media platforms like Instagram, Twitter,
Facebook, YouTube, etc. With the help of taking advantage of social media marketing strategy,
organizations can significantly engage with a wide base audience.
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Source: https://marketinginsidergroup.com/content-marketing/why-social-media-is-important-
for-business-marketing/
Furthermore, it has been underlined that social media and marketing play essential roles in
promoting organization production services and influencing the attention of consumers on
different platforms.
How this has topic has developed
Social media and marketing are significantly and dynamically changing how business
organizations are conducting marketing activities. In today's business world digital marketing is
playing important role in which the use of social media is influencing a greater extent. The
organization in different industrial sectors are emplacing upon the use of social media platforms
in the marketing strategy to influence consumer attention towards organizations services and
products (Salem and Salem, 2021). This topic has been duly developed due to the fierce
competition in every industrial sector. Social media and marketing are emerging as the most
important role for a business organization which helps them to enhance their sales profitability
growth development and overall phase of the consumer segment.
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A detailed description of the technology used in this topic and what it is used for
The technology that has been used in a present topic is social media and marketing identifies, in
today's business environment marketing and social media is performing essential rule which
helps an organization to conduct their operations of marketing and attract consumers towards
product services and brand (Ibrahim, 2021). The technology that has been duly used in social
media is several platforms such as YouTube, LinkedIn, Twitter, Instagram, Facebook which is
helping the organization to attract the attention of consumers from different locations around the
world. As per the continuous development and changing factors in the business environment use
of social media as marketing is gaining a significant role. It has been evaluated that social media
and marketing are significantly developing a platform for a business organization that helps them
to enhance their competitiveness in the industry and maximize overall growth and development
effectively (Outside, 2021). Furthermore, it has been underlined that technologies that have been
significantly used in social media are influencer marketing, privacy and security features,
communication mediums, AI targeting marketing, blockchain, IoT, etc. Marketing and social
media build brand awareness, measure marketing efforts, and authenticity with the help of which
organization can significantly build a community and can generate unique content at scale.
What technological platforms and software are used in the topic
Social media is playing an important role for a business organization which is enabling
the organization to undertake the use of presentation software, messaging system, group
telecommunication networks, etc influence consumers in a well-defined and attractive manner. It
has been identified that the technologies which are used in a present topic are radio frequency
identification, tags, augmented reality, artificial intelligence, blockchain, IoT, videoconferencing,
voice over internet protocol, communication, online chat message, blogs, etc. While on the other
hand if it is talked about marketing technologies and software which is the being used in this is
advertising, analytics, content management, social media CRM.
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What type of business and organization uses the technology?
In today's business world for social media marketing is playing a significant role which is
enhancing business organizations to maximize their growth profitability and market reach.
Different types of businesses organization are making use of the technology. The topic has been
selected in a well-defined and effective manner (Liu, Shin, and Burns, 2021). It has been
identified that social media and marketing is been widely used by organizations like Tesco,
Sainsbury, Marks and Spencer, Zara, General Motors extra. In every industrial sector, these
technologies are playing a significant role which is enhancing organizations’ ability to influence
consumer attention in a well-defined and effective manner. Furthermore, it has underlined that
with the help of taking use of these technologies organizations in the different industrial sectors
whether it is retail, healthcare, manufacturing, production auto motion are influencing the
mindset of consumers.
How is it used as a business tool and is this effective?
Marketing and social media are significantly used as a business tool, as in today's business
world with there is aggressive competition in a business environment in terms of influencing a
maximum number of consumer base around the world. In this marketing and social media are
playing important role in enhancing an organization’s ability to reach a large base of the
consumer base in a cost-effective manner (Outside, 2021). It is an effective tool that helps an
organization to conduct marketing with the help of different platforms in and cost-effective
manner and influence consumers efficiently.
How does this relate to course content and discussion on the nature of the relationship between
digital technologies and both old and newly emerging theories on business and
management structures and practices?
The modern business witnessed many significant advancements in which there are several tools
and digital technologies which continue to arise and are assisting the business organization to
conduct operations successfully and maximize sales and efficiency in an effective way. Social
media and marketing are some of the most effective and arising innovations which are permitting
organizations to lead business activities and gain superior execution and competitiveness (Salem
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and Salem, 2021). It has been evaluated that social media and marketing are playing a critical
part in this current business world and always changing worldwide business climate. With the
assistance of exploiting new opportunities, business associations can upgrade their intensity and
can likewise serve customers in a superior manner (Hanaysha, 2021). Be that as it may, there are
sure moves that are fundamental for managers to overcome issues, for example, comprehension
of the digital technology according to the pattern can carry out something similar with the
assistance of high-performing programming. This will essentially assist the business associations
with expanding their development in a clear-cut and successful way. With the assistance of
taking utilization of marketing and social media organizations are productively taking care of
business activities. From old to modern time technology is considered to be a driving force of
culture within society and it is mainly determined its course of history (Ibrahim, 2021). There are
several digital technology advancements that have been occurring which have formed the way
wherein the individual is residing in the public arena alongside their necessities, requests, and
thoughts. digital technology is considered a powerful tool which is acting to control social action.
In the present business world that are a number of arising advances which is assuming a critical
part in upgrading business development and improvement. In this marketing and social media is
one of the proficient digital technology advancements which is making a huge improvement in
association execution and usefulness. It is permitting the association to direct several things
which is assisting the association with leading financially savvy business tasks. With the
assistance of social media and marketing organization is fundamentally speeding up profound
learning responsibility and giving superior execution in market fragment in a savvy way. It is a
beneficial device that is streamlining the exhibition of responsibility and permits associations to
defeat complex elements in the business environment. In this consistently changing business
environment and new innovation continues to arise which is changing the way wherein
organization is conducting business activities. Marketing and social media are assuming a pivotal
part as another innovation. According to technological determinism theory Marketing and social
media is created in the public eye structure and social qualities. In this marketing and social
media is assuming essential part which isn't just furnishing customers time successful business
arrangement with superior grade yet additionally giving managers to serve them better.
Hence, from the above examination, it has been distinguished that marketing and social media
technology is making a huge improvement in a number of tasks of business like attracting a large
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base of customers, influencing consumer mid-set etc (Hanaysha, 2021). This innovation is
giving organizations to oversee a number of business activities with effectiveness. Marketing and
social media are working more productively and innovation like influencing customers are
behaving like additional specialists which is permitting associations to direct different activities
in a financially savvy and time viable way. As indicated by scientific management theory it has
been recognized that it is fundamental for an organization to decide the most productive method
for doing a job and obligation. While as indicated by the qualitative approach as a modern
Management Theory it has been assessed that it is fundamental to consider taking care of
complicated business issues like stock, valuation, creation, etc. Marketing and sales are assuming
a significant part as indicated by old and new emerging theories on business management, on
business the executives, as this digital technology is permitting business association to find a
consistent method of carrying on with work tasks, for example, attracting customer (Ibrahim,
2021). It has been assessed that successful digital technology is critical in overcoming issues that
have been proposed because of the changing worldwide business climate. With the assistance of
this technology, organization is consistently playing out their business activities as guarantees
long haul development and benefit.
In terms with the difference between old and new communication style with consumers it
has been identified that earlier organisation undertake use traditional marketing techniques like
campaigning, events etc to influence their mind of customers. But now a days with the help of
taking use of push and pull approaches which include pushing brand in front of audience with the
help of paid advertisements and promotions and with the help of taking advantage of social
media marketing business organisation can communicate messages to consumers in effective
manner (Outside, 2021). There is effective relationship between digital technologies and both
new and emerging theories and business management structure as digital technology plays an
essential role for organization to influence consumers.
Recommendation
It is recommended to the organization to emphasize different social media and marketing
techniques such as SEO content, writing, influencers, etc to conduct cost-effective marketing.
Along with this organization is recommended to hire social media experts to go with the trend
and influence consumers.
Advantages and disadvantages of the topic
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From the analysis of the topic, it has been identified that the main advantage of this topic is
that it helps organizations to conduct cost-effective marketing and influence the attention of
consumers from different locations around the world. Along with this it also assists organisation
to enhance growth. While on the other hand disadvantage of this topic is that in this organization
is required to invest more on digital technologies and tools.
CONCLUSION
Thus, according to the above-mentioned report, it has been concluded that to successfully
compete in a competitive business environment social media and marketing is playing an
important role that allows the organization to overcome the challenge of high competition in
every industrial sector. Social media and marketing is a cost-effective technique that allows the
organization to influence consumer attention cost-effectively and maximize sales and
profitability.
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REFERENCES
Books and Journals
Dahl, S., 2021. Social media marketing: Theories and applications. Sage.
Erlangga, H., 2021. Effect Of Digital Marketing And Social Media On Purchase Intention Of
Smes Food Products. Turkish Journal of Computer and Mathematics Education
(TURCOMAT), 12(3), pp.3672-3678.
Hanaysha, J.R., 2021. Impact of Price Promotion, Corporate Social Responsibility, and Social
Media Marketing on Word of Mouth. Business Perspectives and Research,
p.2278533721989839.
Ibrahim, B., 2021. Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis
Examination. Journal of Promotion Management, pp.1-31.
Kong, H.M., Witmaier, A. and Ko, E., 2021. Sustainability and social media communication:
How consumers respond to marketing efforts of luxury and non-luxury fashion
brands. Journal of Business Research, 131, pp.640-651.
Liu, X., Shin, H. and Burns, A.C., 2021. Examining the impact of luxury brand's social media
marketing on customer engagement: Using big data analytics and natural language
processing. Journal of Business Research, 125, pp.815-826.
Outside, E.O., 2021. Social media marketing: A new platform that influences Nigerian
Generation Y to engage in the actual purchase of fast-moving consumer goods. Journal
of Emerging Technologies, 1(1), pp.19-32.
Salem, S.F. and Salem, S.O., 2021. Effects of social media marketing and selected marketing
constructs on stages of brand loyalty. Global Business Review, 22(3), pp.650-673.
Tajvidi, R. and Karami, A., 2021. The effect of social media on firm performance. Computers in
Human Behavior, 115, p.105174.
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