This report provides a detailed analysis of Uber's digital business operations, examining its advantages and disadvantages, new business models, and the impact of collaborative relationships. The report defines digital business and applies the concepts to Uber, discussing its e-commerce principles, and addressing business issues like cybersecurity and digital ethics. It explores various digital business models, including open-source, e-commerce, and on-demand models, specifically in the context of Uber's operations. The analysis includes the advantages and disadvantages of strategic alliances and collaborative relationships. The report concludes with an evaluation of e-commerce principles relevant to Uber and offers recommendations for improvement. The report uses several sources like books and journal articles to support the analysis.
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