BM565 - Digital Business & New Technologies: Amazon Case Study

This report explores the importance of digital business and new technologies, focusing on Amazon as a case study. It discusses the benefits of digital business, how technological topics have developed, and the various technological platforms and software Amazon utilizes. The report also examines how technology is used as a business tool and delves into relevant business and management theories, including scientific theory, human relations theory, system theory, and contingency theory. It concludes that digital business and new technology significantly impact business development and create an environment conducive to workforce growth and performance within a technological platform.

Digital Business &
New Technologies

Table of Contents
INTRODUCTION..........................................................................................................................3
Why your technological topic is important?..............................................................................3
How this technological topic developed?....................................................................................3
Technological platform apps…………………………………………………………………...4
What type of business and organisation?...................................................................................4
How it is used as a business tool110……………………………………………………………4
Business and management theories 110………………………………………………………4
Scientific theory:……………………………………………………………………………5
Human relation theory:…………………………………………………………………….5
System theory:110……………………………………………………………………………..5
Contingency theory:110………………………………………………………………………6
CONCLUSION100……………………………………………………………………………6
REFERENCES:..............................................................................................................................7

INTRODUCTION
Digital business is a system of applying digital technology to create an efficient business and
business model that can transform and company or a brand to achieve product and customer
experience satisfaction. Innovation of new technology is created new products that create a
certain value and increase with people with the product development and experience that is
achieved with the help of digital business. In this report a discussion in regards of a company
Amazon which is a digital business leader in the world. From the below report the
Technological topic is discussed with its important how this technology topic is developed and
affected Amazon and how the technology is used for the development of the brand. In this report
various technology and software’s which are used to grow business and organisation with what
kind of business tool Business and Management theories such as decision theories quantity
theory system theory contingency theory are also included and briefly elaborated (Kane, 2019) .
.
MAIN BODY
TASK
Why your technological topic is important?
Digital business is an efficient use of Technology as a strategic tool for Innovation and
achieving business objectives for long term. The valley of digital business is determined by how
it is performing in market a digital business compromise of efficient leadership and platform
development to reach initial business vision. There are many benefits for an organisation which
builds a successful digital business-like Amazon that reduces expenses which are not useful with
increasing time to time market productivity with increase in improve customer service (Fischer,
and et.al 2020). The different benefits that are developed by Digital business are on covering
new form of partnerships reaching to new customers and expand the brand with creating an
target audience.
How this technological topic developed?
Digital business is interrelated to Business Technology which offer companies and an
individual to new ways to engage and collaborate to conduct business with building bridges
which establishes a better relationship with people and Organisation. Digital business such as
Amazon impact initial business functionality and results the way the business is performed in

modern period of time (Goerzig, and Bauernhansl, 2018. Market is combined with modern
technology with hiring of new tech engineers one or more technological platform helps in
developing business and in gauge in long reach such as Amazon has developed various apps and
software’s which resulted in high audience capturing.
Technological platform apps
When digital technology is elaborated it is also considered that digital transformation of
digital business is also required. There are many digital technologies process of digital
innovation in business this includes identifying various business outcomes and developing a
culture change and collaborative experience for the organisation. As Amazon has adopted many
Technologies to increase their net revenue with expanding their business in various Nations.
Amazon has invested huge amount of monetary value in various platform such as Amazon
Prime Amazon buying and selling app and many more (Whittington, 2018).
What type of business and organisation?
The generation exceptional organizations which give customer support in addition to facilitates
concerning purchaser engagement makes use of virtual generation to attain out clients that are in
distinctive regions (Teichert, 2019). The corporation who develops software programs and
packages for and distinctive employer is definitely depending on generation to mounted and
virtual business. Most of the corporation in cutting-edge technology is depending on generation
in processing the accounting system (Kotarba, 2018). This makes use of software program
which include accounting and databased software which era fee for the corporation.
How it is used as a business tool110
They are lot of blessings which can be applied in Business Technology: One of the satisfactory
blessings that Business Technology gives is advanced place of business communication.
Connecting with colleagues has in no way been an simpler communicate so it's miles
satisfactory related with immediately messaging Apps emails and convention software
program’s the validity to acquire actual time responses provides short outcomes and resolving
problems this outcomes in cross group work (Gobble, 2018). Another advantage is offering
safety with the aid of using the assist of enhance Technology the opportunity of saving
information and facts is possible. To gives non-stop safety a safety software program ought to
be up to date and maintained on a normal c programming language of time.

Business and management theories 110
There are distinct types of courting among virtual era and vintage approaches which
might be mounted in commercial enterprise. commercial enterprise want to position in adapting
procedure of change, As the era is developing virtual era also are advancing with the use in
distinct corporation using software program’s in addition to equipment’s which can be
concerned with era is in common procedure of usable needs. Amazon has tailored to new virtual
era along with superior stock control wherein robots and equipment of recent era are used to
procedure warehouse control. Amazon is the use of software software program along with
Amazon Prime Amazon Prime video Amazon app keep to offer virtual in addition to Customer
offerings with persevering with commercial enterprise procedure (Gupta, and Bose, 2019).
Scientific theory:
This theory suggest that strategy is different from how business is directed. In this
theory trailer suggested that streamlining talks is a better option to increase productivity for a
business. As per this theory money is the key incentive for working which develops motivation
as well as fair treatment in personnel. This management concepts is practice worldwide between
different organisation. This is practice in Amazon effort atmosphere to which result in
collaboration between employee and employees evolve into team work that people now
reverence and enjoy (Stonehouse, and Konina, 2020).
Human relation theory:
Human Relationship theory suggest that an individual needs and absolute behaviour of
individual and Groups to achieve their needs. The element of an organisation is its assembly and
the informal aspects of the organisation include the interaction between the individuals and
employees that create a social organization. The system is managed by creating individual job
satisfaction and results in motivation of that individual. As in digital business it is if essential to
established a communication and engagement with other employee as well, this creates and
ethical work environment this provide enthusiasm to individuals. This is attentive on people
rather than machines or Economics individual and employees can achieve maximum result with
this lower inputs.
System theory:110
System Management Theory offers and alternative approach for planning and
management in organisation in this theory it is suggested that business is like an system of

human body which work sparely and interrelated with each other two function properly. As per
Amazon it has divided their components in different elements so that they can function
efficiently Amazon have different teams for every kind of work such as HR marketing finance
and many more. Amazon highest leaders and Manager which are required for different patterns
and conduct events in company so that best engagement can be offered to the customers.
Contingency theory:110
Contingency theory suggests that there are different situation for every aspects of action
taken in organisation it is totally dependent on the variables which is referred to an organisation.
This theory suggests that there is no best weight to structure and corporation and solve problems
as per employee needs it is all between the situation and independent variables that cause the
process change. Amazon uses the strategy to keep the risk and inventory management well
managed.
CONCLUSION100
From the above report it has been concluded that digital business and new technology create and
heavy impact in business development and their environment to grow their work force and
perform in Technological platform. The software’s and applications that are used by an
organisation are discussed in this report and how it resulted in their growth. In this report it is
been concluded that the importance of digital business and how it will affect in development of
different strategies while establishing a technical influenced business. At last of this report the
types of Technology which are used in business organisation with the nature of relationship
between digital technology with new emerging theories on business management is been
concluded.

REFERENCES:
Kane, 2019. The technology fallacy: people are the real key to digital transformation. Research-
Technology Management, 62(6), pp.44-49.
Fischer, and et.al 2020. Strategy archetypes for digital transformation: Defining meta objectives
using business process management. Information & Management, 57(5), p.103262.
Goerzig, and Bauernhansl, 2018. Enterprise architectures for the digital transformation in small
and medium-sized enterprises. Procedia Cirp, 67, pp.540-545.
Whittington, 2018. Digital innovation and entrepreneurship. Cambridge University Press.
Kotarba, 2018. Digital transformation of business models. Foundations of management, 10(1),
pp.123-142.
Gobble, 2018. Digital strategy and digital transformation. Research-Technology
Management, 61(5), pp.66-71.
Gupta, and Bose, 2019. Digital transformation in entrepreneurial firms through information
exchange with operating environment. Information & Management, p.103243.
Stonehouse, and Konina, 2020, February. Management challenges in the age of digital
disruption. In Proceedings of the 1st International Conference on Emerging Trends and
Challenges in the Management Theory and Practice (ETCMTP 2019), Advances in
Economics, Business and Management Research (Vol. 119, pp. 1-6).