BM565 Digital Business & New Tech: Presentation on CW1 Analysis

This presentation summarizes the findings from a previous assignment (CW1) focusing on the role of technology in digital business, using Domino's Pizza as a case study. It highlights the importance of technology in today's environment, emphasizing its role in social connectivity, versatile working, and automation. The presentation concludes that technology is vital for digital businesses, facilitating application development, problem-solving, and overall business transformation. It also discusses the application of these conclusions to specific sectors, noting Domino's investments in digital platforms like the pizza tracker and GPS tracking to enhance customer experience and operational efficiency. The presentation emphasizes the use of various digital platforms for promotion and maintaining competitiveness in the market, ultimately concluding that effective use of technologies such as AI and machine learning can reduce waste and improve resource efficiency.

DIGITAL
BUSINESS AND
NEW
TECHNOLOGY

Table of Contents
• INTRODUCTION
• MAIN BODY
• Summary
• A Set Of Conclusion
• Application of these conclusions to a specific sector and or
profession
• CONCLUSION
• REFERENCES

Introduction
Digital business refers to the new designs which is
develop by use of new technologies in the business. It is
the process of development the business models and
product performance by use of new technology. For any
business or organisation technology is use to create the
new values of customer experience and internal support
for operation for digital business. Technology helps
business to develop the business in digital form. It is help
in improve the profitability, products, customer
satisfaction, communication etc.

Summary
From the CW1, It has been analysis that, for today
generation or culture technology play a vital role for any
sector which is helps to create the new innovation in the
company or organisation with the use of technology. CW1 is
based on Domino's Pizza where the report covered the
development of environment and the impact of digital
technology on business. This reports helps to analysis the
importance of digital technology where Domino's pizza use
some important points for the development which includes
social connectivity, versatile working, automation.

A Set of Conclusion
From the above summary, it has been conclude that for any
digital business, technology plays a vital role because it is help
to develop the knowledge for applications. Technology
changes today's environment and culture (Fonseca, 2018).
Technology is the basic need for everyone. It is helps to
analysis the problems and solving it in a specific time. From
the above study the development of technology in digital
business is very important because all the process are working
with technology, Which is provide social connectivity,
versatile, automation etc.

Application of these conclusions to a specific sector and or profession
In regards to this Domino's made significant investments in
multiple digital platforms. It also introduce pizza tracker
which allowed to track an order from oven to consumer
home. The Dominion's was extremely focusing on delivering
great experiences by taking use of digital which increase
value by simplifying the barriers of ordering and delivering
pizza. The company bring the several innovations to beat the
competition from competitors. To expand its restaurant chain
it several countries digital transformation helps in effective
way. They used GPS tracking which helps to maximize the
efficiency of labour

CONCLUSION
It can be concluded that technology is very important for the
business organisation that helps in transformation in effective way
and use of this increasing in today's business environment. It helps
organisation to remain competitive in market. With the effective use
of technologies such as artificial intelligence, machine learning and
more helps in reducing the food waste and resources are used in
efficient manner. The company take use of different digital
platforms in order to promote their products and services such as
social media. Search engine optimization, media sharing platforms,
service-oriented platforms etc.

REFERENCES
Carty, V., 2018. Social movements and new technology. Routledge.
Caruso, L., 2018. Digital innovation and the fourth industrial revolution: epochal social
changes?. Ai & Society, 33(3), pp.379-392.
Daniel, R., 2019. Digital disruption in the music industry: The case of the compact
disc. Creative Industries Journal, 12(2), pp.159-166.
Fonseca, L.M., 2018, May. Industry 4.0 and the digital society: concepts, dimensions and
envisioned benefits. In Proceedings of the international conference on business
excellence (Vol. 12, No. 1, pp. 386-397).