Analysis of Digital Business & New Technologies in Modern Ventures

This report provides a comprehensive analysis of digital business and new technologies, focusing on their importance, development, and application in modern ventures. It highlights the role of Artificial Intelligence (AI) in enhancing productivity, profitability, and customer satisfaction. The report details various AI platforms and systems, such as Google AI and TensorFlow, and their utilization across different industries, including e-commerce giants like Amazon and Apple. It further discusses how AI serves as an effective venture tool, enabling companies to optimize operations, manage resources, and improve decision-making. Additionally, the report explores the relationship between digital technologies (both old and new) and management structures, emphasizing their impact on organizational performance, employee productivity, and security practices. The analysis concludes that while digital technologies offer numerous benefits, challenges may arise if employees lack the necessary skills to utilize them effectively.

DIGITAL BUSINESS AND
NEW TECHNOLOGIES

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
A- Why deem topic to be of importance......................................................................................3
B- How chosen concept has developed.......................................................................................3
C- Detailed description of technology utilized in topic and what it is used for...........................4
D- What technological software and platforms are used in topic................................................4
E- What type of ventures and company uses technology............................................................4
F- How is it utilized as a venture tool and is this effective?........................................................5
Discussion on nature of relationship between digital and old as well as newly emerging
theories on management and business structure and practices?..................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Technologies play significant role in success and growth of companies, whether it is
small or large, and run ventures within specific sector, such as public, private or voluntary. The
implication of specific technology in a company make firms able to operate and run ventures via
online and offline presence. The current assignment will be based on specific topic and that is
digital business & new technologies. The study will explain importance of each technology and
how they have developed. Furthermore, it will also specify detailed description of technology
utilize in chosen topic and what it is used for. The report will also justify technological platforms
and software, type of businesses and organization that uses that and how it is utilized as venture
tool, including their effectiveness.
TASK
A- Why deem topic to be of importance.
In the world of business, there are different types of technologies accessible that
organizations used to make their businesses digital and gain unpredictable benefits through it (6
technologies to help build your digital business, 2022). It can be said that artificial technology
play vital role to grow a company and make that productive, then ever, which is quite essential as
well as beneficial for rapid growth as well as success. It is one of those new technologies that put
positive impact on firms in term of increasing productivity, profitability and organizational
performance level. The utilization of AI is beneficial and important in a firm, because of varied
reasons such as to gain competitive benefits and especially to increase customer satisfaction
extent, which is quite essential for firms to do that appropriately and successfully. It is a set of
strategic systems and software's that help to reach organizations desire outcomes.
B- How chosen concept has developed
Artificial Intelligence (AI) is developed because of emerging needs and requirements of
companies that are running and operating their ventures in the corporate world, within particular
industries to achieve set objectives. For example, due to competitive business environment and
customers trends, firms may drive their attention toward using chosen technology that become
another reason of their development in the recent time (Artificial Intelligence News, 2020). It can
be said that AI might be evolved by understanding ways the human brain thinks, decides and
learns, then applying those biological terms to computers and other electronic tools. It is fact that
Artificial Intelligence in the recent time is continued to develop with appropriate launch of varied

AI chips that are customized for specialized projects and ventures that help a company in varied
manners.
C- Detailed description of technology utilized in topic and what it is used for.
Artificial intelligence is defined as excellent feature of capability of a computer or robot
that controlled by a specific system, and enable individuals to do task mostly done by human as
they needed discernment & human intelligence (What is artificial intelligence and how is it used,
2020). The current technology is utilized to provide personalized suggestions to individual
person who tend to need that. Furthermore, AI is also used for varied reasons and in the context
of multiple tasks such as to service great satisfactory services to customers that enhance their
satisfaction level and also help to increase organizational profitability. It is hugely essential in
commerce for purpose of optimizing items, planning inventory and logistics as well as inbound
activities of a company. It is also used to create something new or unique that aid to make
companies progressive.
D- What technological software and platforms are used in topic.
Artificial Intelligence is the best technology in the world, because it encompasses varied
forms of platforms and system's that may contribute to run companies in particular industry
forever and in productive manner. The best platforms that it may include are Google AI,
TensorFlow, Infosys Nia, Dialogflow, MindMeld, Lumiata, KAI, Receptiviti, Wit, etc. It can be
said that utilization and implementation of each platform in a firm may bring a lot of benefits to
digital companies or ventures (Artificial Intelligence Platforms, 2021). It may help to reach
desire outcomes in term of generating revenue, increasing productiveness, improving
organizational performance and so on.
Along with each platform, there are some systems also include in artificial intelligence
that help an organization to achieve their short, long and medium term goals. Reactive machines,
theory of mind, limited memory machines and self-aware AI, are the best example of a system
that may utilized in AI technology, in appropriate and excellent manner.
E- What type of ventures and company uses technology.
In the world of business, each and every organization in the recent time utilize artificial
intelligence as the best and most useful technology, because of several reasons. For example,
Amazon UK, may use AI with digital voice assistant such as Alexa that play important role in
the context of consumer satisfaction and organizational success, which is quite essential for

management to increase day by day. Organization recommendation engines in the today's era
driving more than 35% of total sales, as it may apply AI continually to comprehend context and
intend behind target market search based queries. It may enable firm to know or understanding
how individual customer search for particular item or service. Apple. JD.com, Tencent and other
digital companies utilized the same technology and also plan to work with the similar success
factor including implementation of more advanced technologies that might be emerged in the
future, because of some reasons such as trends, emerging needs of customers, etc.
F- How is it utilized as a venture tool and is this effective?
Artificial intelligence is usually used as effective and beneficial business tool because it
may enable a company to take pleasure of conducting multiple tasks and activities in appropriate
manner (Ali and Wood-Harper, 2022). The best thing about AI is that it may clearly define a
more powerful and useful computers and other systems that organizations used as strategic
devices to gain benefits and achieve goals successfully. Along with above reason, AI is utilized
in firms due to more benefits that it may encompass. For example, it may aid to introduce a new
and unique interface for human resource that they consider to reach desire outcomes. With the
help of specific or multiple technologies used related to AI concept, firms may resolve major
issues and enhance their operational effectiveness that is more important than anything
(Burström and et.al., 2021). Artificial intelligence allows companies to handle and manage key
information better than candidates who are working in a workplace and contribute to make
ventures successfully. All these benefits make AI useful business tool that provide unpredictable
advantages.
Discussion on nature of relationship between digital and old as well as newly emerging theories
on management and business structure and practices?
Each digital technology, whether it is old or new put direct impact on management of a
company structure and practices. It is fact that digital technologies both, newly and old are
related with each other because of their nature and purpose. For example, AI as digital
technology put impact on ventures in term of enhancing operational efficiency and increasing
management competency to serve quality as well as satisfactory services to customers (Yang, Fu
and Zhang, 2021). It can be said that by obtaining appropriate satisfaction consumers may aid to
promote venture via using digital marketing platforms in which artificial intelligence software
are also included.

WABOT-1 is the first and one of the oldest artificial intelligence program that affect the
way a company is managed and run in the market to satisfy key stakeholders such as customers,
investors, and others (Tran and et.al., 2021). It is very fist fun scale robot that has been
developed in this world and includes limb control system. It may enable organizations to
communicate with a person in any nation where it may work for grow the same firms and make
it competitive in the corporate world. Furthermore, the biggest reason to use this AI old
technology is to measure distance successfully and provide key direction to the object by using
external receptors, eyes, artificial ears and mouth.
Biometrics are the new and emerging technologies that falls under the category of AI and
also related to venture management, structure and current practices. In majority of organizations,
this technology is used to manage the attendance of employees, which is quite essential and
beneficial for manager and leader to do that (De Keyser and et.al., 2021). It can be said that a
Biometric is defined as biological measurements tool that encompasses key feature of artificial
technology that in return provide organizations a lot of benefits in term of saving time and efforts
to monitor staff performance that is important and beneficial too for them to do so in effective
manner. It may detect the entry and exist timing of employees by determining their fingerprints,
facial recognition, mapping, and retina scans.
Both above digital technologies are related with business and management practices as
well as structures because they are used to enhancing organizational performance along with
improving and increasing candidates' productivity as well. This old and newly emerging
concepts are connected with ventures and put impact on the same in term of maximizing
operational effectiveness that is quite challenging for a company to do that as it may require
some essential and key resources such as human resource that is not possible for organizations to
arrange in short time period. It may help firms to manage structure and practice in appropriate
way in term of providing excellent security that prevent individual person to fall in drastic
circumstances that impact negatively. It is fact that a biometric cater or offer excellent level of
assurance of firms in term of security and privacy at high level that a individual is real by
verifying a tangible system.
Digital technologies such as AI, social media, cloud computing and others technology.
relationship with management structures play crucial role in success of companies, as it may
enable management and other stakeholders to take pleasure of aim achievement. In the recent

time, utilization of biometric may enable managers to conduct appropriate practice in form of
managing employees performance and other activities like attendance. It may give them chance
to monitor the same thing via considering in and out timing (Ranta, Aarikka-Stenroos and
Väisänen, 2021). A digital technology impact on specific organizational structure in term of
making clarity between roles and responsibilities of individual candidate that may work in a
specific section, whether it is IT or marketing. It may lead to increase the performance of a
candidate who are accountable to achieve business aim such as customer satisfaction, retention,
and engagement.
By using robots in a company, firms may take benefit of retaining and gaining the
attention of potential stakeholders such as target audience and investors, who are able to grow
organizations even better than a human resource. Along with benefits, the relationship between
digital technologies like old and new and management structure or venture practices put negative
impact as well. For example, it may affect productivity, negatively in case of situation when
individual candidate is unable to understand how to use new and emerging theories of
management that influence their performance. Without having appropriate comprehending about
any technology they are unable to work in productive and progressive manner. It may influence
negatively and also create challenges for a company to stand competitive in the market that is
essential and useful for that to do that.
CONCLUSION
From above analysis, it has been concluded that organizations has taken pleasure of using
artificial intelligence as advanced technology. It has contributed to increase the productivity and
performance level of companies, even better than last few years or months, especially in case of
pandemic. The selection of AI technology and its implication in the business context has enabled
brands to gain competitive advantages in bulk. Furthermore, by summing up above discussion, it
has been summarized that old and digital technologies played vital role in success of ventures
and their management such as functional & operational in productive and profitable manner.

REFERENCES
Books and Journals
Ali, M. B. and Wood-Harper, T., 2022. Artificial Intelligence (AI) as a Decision-Making Tool to
Control Crisis Situations. Future Role of Sustainable Innovative Technologies in Crisis
Management. pp.71-83.
Burström, T and et.al., 2021. AI-enabled business-model innovation and transformation in
industrial ecosystems: A framework, model and outline for further research. Journal of
Business Research. 127. pp.85-95.
De Keyser, A and et.al., 2021. Opportunities and challenges of using biometrics for business:
Developing a research agenda. Journal of Business Research. 136. pp.52-62.
Ranta, V., Aarikka-Stenroos, L. and Väisänen, J. M., 2021. Digital technologies catalyzing
business model innovation for circular economy—Multiple case study. Resources,
Conservation and Recycling. 164. p.105155.
Tran, T. D and et.al., 2021. One-Leg Stance of Humanoid Robot using Active Balance Control.
arXiv preprint arXiv:2107.11703.
Yang, M., Fu, M. and Zhang, Z., 2021. The adoption of digital technologies in supply chains:
Drivers, process and impact. Technological Forecasting and Social Change. 169.
p.120795.
Online
6 technologies to help build your digital business. 2022. [Online]. Available Through:
<https://www.techrepublic.com/article/6-technologies-to-help-build-your-digital-
business/>
Artificial Intelligence News. 2020. [Online]. Available Through:
<https://www.businessinsider.com/artificial-intelligence?IR=T>
Artificial Intelligence Platforms. 2021. [Online]. Available Through:
<https://www.predictiveanalyticstoday.com/artificial-intelligence-platforms/>
What is artificial intelligence and how is it used. 2020. [Online]. Available Through:
<https://www.europarl.europa.eu/news/en/headlines/society/20200827STO85804/what-
is-artificial-intelligence-and-how-is-it-used>

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