This report explores the role of digital business and new technologies in e-commerce. It highlights the benefits of e-commerce, such as expanding business operations and increasing market share, while also addressing challenges in traditional business. The report includes strategic recommendations, PESTEL analysis covering political, economic, social, technological, legal, and environmental factors, and STP analysis focusing on segmentation, targeting, and positioning. The study concludes that adopting digital business strategies like e-commerce is crucial for gaining a competitive advantage. It emphasizes the importance of customer satisfaction and using online platforms to improve the customer experience. This document is available on Desklib, a platform offering study tools for students.
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