Digital Business & New Technologies: Culture, AI, and Business Report

This report provides a comprehensive analysis of the impact of digital business and new technologies, particularly artificial intelligence (AI), on business culture and management practices. It explores the importance of digital transformation, highlighting how AI, cloud computing, and machine learning are reshaping business operations and customer interactions. The report details the evolution of digital business, the specific technologies used (such as AI, Google, and Microsoft Azure), and the types of businesses benefiting from these advancements, including e-commerce, finance, and corporate sectors. It examines how AI is used as a business tool, automating processes, gaining insights from data, and enhancing customer and employee engagement. Furthermore, the report discusses the relationship between digital technologies and both old and emerging business theories, such as consumer choice theory and behavioral management, demonstrating how digital tools support and enhance these theories. The report emphasizes the positive impact of AI on culture and business performance, offering valuable insights into the future of digital business.

Digital Business & New
Technologies

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
a. Importance of this topic ..........................................................................................................3
b. how this topic has developed ..................................................................................................3
c. Detailed description of the technology which is used in this topic and what it has been used
for.................................................................................................................................................4
d. Technological platforms and software used in the topic.........................................................5
e. Type of business uses the technology .....................................................................................6
f. Ways in which AI is used as business tool and its effectiveness.............................................6
Nature of relationship between the digital technologies and both Old and newly emerging
theories on business and management structure and practices ...................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

The impact of digital business on the culture
INTRODUCTION
In this ever-changing digital world, technology plays a vital role in the success of
business. The present report will be based on digital technology and culture and its impact on
business performance. Digital technology and culture are two major forces that greatly influence
one another. For instance, if business uses digital technology and latest techniques then it can
easily enhance the workplace culture. As new technology is introduced in this world, the culture
reacts in a negative and positive way.
a. Importance of this topic
In today's business environment, the growth of organisation is strongly depended on its
ability to integrate with innovations and technological aspects. In order to be successful in these
changing digital world, a firm must adopt quickly innovative ideas, technology as well as
Digitalization. The culture of the company can be the most important factors in the success of
business (Singh, Gaur and Agarwal, 2017). With the help of digital business, the company can
achieve success. Digital transformation can allow a quick adjustment to new conditions and
motivating people at workplace to adopt new digital techniques. Businesses who focus on
adopting digital business can enhance the work culture at company. While on the other hand, if
business do not able to reintegrate humans into their digital workforce, can erode a profitability
of company in digital world. Hence, it is said that digital business plays a vital role in the success
of world, if company wants to create a positive work culture then they must adopt new
technology rather than depending on old one.
b. how this topic has developed
It has been said that the success of business begins with the positive culture. Business
owners and leaders of the company are recognizing the importance of digital business at
workplace to increase the performance of firm (Kim, 2020). Change is very important in order to
survive in an ever-changing digital environment and competitive world. If company keep going
with the old solutions that it can hamper the performance of people. As we all know that people
are getting information almost about things related to business because of things like the internet

service, phones, laptops and google search. With the increase in the use of internet, people can
easily connect with each other to share information (Hacioglu, 2020). The internet has allowed
companies to connect with their target market. By using internet the companies are growing their
business through social media platform which helps them to increase the connection between
people and create a positive environment in which they are working to share opinions, lots of
business stuffs and ideas. In addition, social media platforms has improved creativity and social
awareness for people by interacting with other people. This helps to enhance the workplace
culture and also improve the efficiency of its operations. With the increase in the digital world,
there is a reduction in operational costs and human errors (Thuy, 2021). The best example we
can take is cloud computing, it has helped many firms gain a competitive advantage amongst
their industry competitors. With the help of cloud database, businesses are able to enhance the
team collaboration and performance. Another example we can take is artificial intelligence. It is
very useful to analyze customer sentiment and also categorize support requests.
c. Detailed description of the technology which is used in this topic and what it has been used for
The technology that has been used in this topic is Artificial intelligence. AI refers to that
technology in which human mind stimulates the machine learning. Thus, the human intelligence
has been processed by the machine learning. There are specific functions of AI that includes,
Natural language processing, Expert system, machine vision and speech recognition. There are
mainly four type of artificial intelligence- Reactive machines, limited memory, theory of mind
and self-aware (Alloghani and et.al., 2019). The selected technology which is AI is mainly used
for providing the personal recommendations to the people. For example- previous searches of the
customers and other online behaviour. AI has been considered as that technology that has
positively impacted the business on the culture.
The machine stimulated by the human mind which proves that in order tackle the
technology it is highly mandatory that human mind must tackle it. AI is highly useful for those
companies who are developing on an effective note. AI mainly supports three types of business
needs and those are- automating the business processes, gaining the insights with the help of data
analysing process and creating effective interaction with the customers and employees.
Digital business is creating positive impact over the culture. For example- AI helps in
creating effective interaction with the customers which results in impacting the culture as well in
positive manner. When business organization interacts with the customers in efficient way within

using technology then, this results in supporting the culture as well (Gong, 2021). The culture
becomes the technological oriented which is highly beneficial for the future generation as well.
AI enables business in terms of not repeating the activities as a result of the automation.
It makes employees free and help them to focus over more valuable things. It detects the
automatic error which are useful. The new patterns of the correlations have been developed by
the business organization with using the data analytics. The natural language processing is highly
beneficial as it empowers search engine to become more effective and boosts the accessibility
such as hearing impairments.
It helps in data transferring and file updating. The consumer behaviour can be analysed
and product suggestion can be made with the help of AI. Fraud detection can be done and the
marketing can be performed towards an individual customer. Effective customer services can be
ensured within using AI (Khanagar and et.al., 2021).
d. Technological platforms and software used in the topic
The technological platform that is being used in this topic are- Google and Microsoft
Azure. These are the technological platform that are considered as top artificial intelligence
platform. Within using this technological platform the selected technology (Artificial
intelligence) can be used in effective manner.
The major software that is being used in the topic is Python. This software is being
widely used for artificial intelligence. It contains various applications such as- Machine learning,
natural language processing and the neural networks (Zhang, 2021). The major application of AI
is to develop the programs which mainly do the human like jobs and portrays human skill in the
machine learning.

e. Type of business uses the technology
Talking about type of business, artificial intelligence is used by e-commerce background,
financial firms as well as cooperate sectors. Even industries like retail, marketing and healthcare
also use AI to save time and money both by optimizing daily routine tasks. With the help of AI
businesses can easily focus on some important business activities such as planning inventory,
logistics and optimization of products (Trushkina and et.al., 2020). The best example we can take
is amazon web services which is the top listed leaders in the cloud and google cloud platforms.
All thanks to AI, machines are getting smarter everyday which helps business run in smooth
way.
Another example we can take is manufacturing company, this industry is using AI in an
effective manner, find new ways in the application and adoption of AI technology and digital
business. With the help of AI corporate companies and e-commerce firms can easily improve
customer service in a number of ways. Not only this, these type of businesses can easily
implement AI in their business operation to personalise sales and marketing of products. By
having this AI, companies like amazon can easily qualify leads much faster than humans. In
addition, it will also determine what kind of clients is going to purchase goods or services
(Haddud and McAllen, 2018).
f. Ways in which AI is used as business tool and its effectiveness
AI is used as effective business tool as it mainly supports the three business needs and
those are- automating the business process, makes effective engagement with the customers and
employees and gains the insights from the data analytics which helps in knowing the current
demands of the customers in the market. Thus, this leads to create direct benefit for the business
organizations as in this manner, growth and success can be assured.

Nature of relationship between the digital technologies and both Old and newly emerging
theories on business and management structure and practices
Years ago business who wants to grow their business were using old theories on business
and management structure to work effectively. They were using digital technologies like
computers, calculator, fax machines and phones. But now with the every changing digital world,
businesses are using new theories and emerging technologies such as AI, cloud computing and
machine learning (Mihu, Bogoslov and Lungu, 2021). Increased digitalization and new theories
has influenced various activities related to business. In order to attract customers businesses are
following some theories such as consumer choice theory, while using AI they apply this theory,
so they know the fact about what people buy things. Few companies were using behavioural
management theory which helps them to know about increasing trend in human elements and
viewing the workplace as a social environment. AI is helpful to focus on viewing the company as
a social environment. It means that it makes decisions and helps business shape the world around
them (Martínez-Caro, Cegarra-Navarro and Alfonso-Ruiz, 2020). The best example we can take
is that google researchers who are using consumer choice theory to predict about people need. AI
used by them to estimate about when and where floods will occur and give this information via
google public alerts so that it will keep them safe and prior informed.
There is positive relationship implemented among the digital technologies and both the
old and newly emerging theories of the business and management (Hinings, Gegenhuber and
Greenwood, 2018). Old theory of business and management such as- Classical management
theory believes that standard of the company can be increased within creating the standard output
for the customers. Thus, in this manner the production is being made effective. Digital
technologies also help in increasing the production level of the business within increasing the
extent of output (Nambisan, Lyytinen and Yoo, 2020).
For example- effective use of researching tool over digital platform leads to create the idea
in relation of producing the output that is being liked by the consumer and which is high in
demand. Thus, in similar manner the production is being increased which helps in creating
effective platform for the business.

The another theory which is new emerging theory is based on the theory of consumer
behaviour which states that it is highly important to understand the behaviour pattern of the
consumer as the purchasing power of the consumer is based on that (Sturgeon, 2021). Thus, in
this manner the effective interaction can be created among the customers and the business
organization. Current theories of business and management are entitled with the consumer
perceptions as it has become highly important to keep customer happy so the business can grow
in effective manner.
Thus, digital technologies such as- AI, customer feedback system, Customer relationship
management and so on are focusing over increasing the satisfaction level of the customers. Thus,
the theory of consumer behaviour is being prioritized by the business organizations within using
those digital platforms that enhances the customer satisfaction.
Hence, this can be witnessed that there is positive and effective relationship exist among
the digital technologies and old and new emerging theories of business and management.
Whether it is about production process or consumer satisfaction, digital technology has been
proven efficient enough in supporting both. Also, it is wider concept that helps in supporting the
business from all aspects (Hinings, Gegenhuber and Greenwood, 2018).
CONCLUSION
From the above report it has been concluded that, Without adopting the digital
technologies, businesses cannot be succeed as it is highly important that business organizations
must use the effective digital technologies which has been highly used by the consumers. So, the
interaction among the customers and business organization can be enhanced.

REFERENCES
Books and Journals
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Hacioglu, U., 2020. Digital business strategies in blockchain ecosystems. Springer International
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related to culture, innovation, and leadership. In 2018 Portland International
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Engineering Management Review. 48(3). pp.212-218.
Martínez-Caro, E., Cegarra-Navarro, J. G. and Alfonso-Ruiz, F. J., 2020. Digital technologies
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