Analyzing Amazon's E-commerce: Digital Business and New Technologies

This report analyzes Amazon's e-commerce strategies in the context of digital business and new technologies. It summarizes key points from a previous assignment (CW1) regarding the importance of e-commerce for business growth and customer reach, particularly for Amazon. The report highlights various e-commerce models and platforms, emphasizing the benefits of online shopping for both businesses and consumers. It concludes that e-commerce is vital for expanding business operations and promoting products globally through internet tools. Recommendations are made for Amazon to improve its e-commerce effectiveness, including offering free shipping, building brand awareness through quality content, and sending thank-you notes to customers. The report emphasizes that e-commerce is a constantly evolving field, offering affordable and easy-to-implement solutions for businesses to reach a wider audience and provide comprehensive product information.

Digital Business and New
Technologies

Table of Content
INTRODUCTION
About Company
Summary from CW1
Conclusion from CW1
Recommendations
CONCLUSION
REFERENCES

About Company
Amazon is American multinational company that have focus on
e-commerce, artificial intelligence, cloud computing and many
more. The company was incorporated by 1994 by Jeff Bezos. It
earned well reputation through technological innovation and
mass scale. The Headquarter is located in US. The company
offers products of Echo, fire tablet, Kindle and it deals in
services of Amazon.com, Amazon Alexa, Amazon prime video
etc.

Summary from CW1
From CW1 e-commerce is also known as internet commerce which helps in
buying & selling of activities of products and services. In the emerging
global economy it is becoming vital component. The use of E-commerce
platform in Amazon helps in reaching to wide audience with low operational
cost and customer gets great selection of goods availability. For the amazon
the e-commerce is important as it helps in reducing cost, it offers opportunity
to expand globally through help of internet (Hsieh, 2019). The use of E-
commerce platform will broaden brand image of amazon by assisting
organisation to make aware about products to customer across the world.

Continue…
The E-commerce is the transactions of goods and services which made easier
to discover and purchases through online retailers & marketplaces. There are
several types of E-commerce models which is used by business organisation
that assists in describing each transaction which is taking place between
consumer and business such as business to consumer, business to business,
consumer to consumer, and consumer to business (Nazarenko, and et.al.,
2022). There are several platforms used in e-commerce platform such as
shopify, magento, big commerce and many more.

Conclusion from CW1
From the CW1 it has concluded that for the business organisation E-
commerce has great importance along with customers as the facility of
online shopping is rendered which helps in increasing sales and
growth. With the of E-commerce platform company expand its
business operations across the world. The products of company are
promoted by taking several internet tools such as social media, search
engine optimization etc. The e-commerce is important for amazon and
using of different technologies helps in increasing the business
prospects.

Continue…
It is effective as offers wide range of product and services from which
customer can make their own choices and gets quality goods with
reasonable prices. The impact of e-commerce will be far reaching and
more prominent as there is revolution in information technology happening
simultaneously with other developments. The new age of global E-
commerce is creating new economy which changes lives tremendously,
reshaping competition that resulting into high economy development
(Roscoe, and et.al., 2019).

Recommendations
The amazon can improve the effectiveness by taking use of e-commerce. It is recommended to
amazon to offer free shipping in the forthcoming holiday season. The most of e-commerce platforms
has built some form of free shipping option which involves minimal amount of configuration. The
companies can send an thank you card by order is placed by customer as e-mail works and it helps in
knowing how much business is appreciated by employee. To improve e-commerce business, it is
recommended to build brand awareness as it impacts trust, repeat purchases. The increase of brand
awareness helps in knowing people about brand which leads to increase of sales and growth. There
must be focus on quality to improve brand awareness which helps in creating high-quality content,
considering partnership etc.

CONCLUSION
From the above it is being concluded that is wide platform which helps in buying and
selling of products through electronic medium. It is a constant and emerging evolving business
management and information technology. The use of E-commerce platform help organisation
to reach wide customers all across the country where individual can make purchase anytime
and anywhere. The advancement of e-commerce platform become very affordable and easy to
set & run with lower overhead. The e-commerce websites support in offering large information
about goods with demo videos, customer testimonials in order to increase conversion.

References
Gruber, 2019. proposals for a digital industrial policy for europe. telecommunications policy, 43(2),
pp.116-127.
Hsieh, 2019. entrepreneurship through the platform strategy in the digital era: insights and research
opportunities. computers in human behavior, 95, pp.315-323.
Nazarenko, and et.al., 2022. applying digital technologies in technology roadmapping to overcome
individual biased assessments. technovation, 110, p.102364.
Ravikumar, and et.al., 2022. technologies driving digital payments in india: present and future.
in proceedings of second international conference on sustainable expert systems (pp. 71-78).
springer, singapore.

Thank You