Report on Digital Business: New Technologies and Recommendations

This report examines the role of digital technologies in modern business, focusing on the strategic adoption of Internet of Things (IoT) and mobile applications. It highlights the importance of aligning a company's processes with technology and structure to foster innovation in sales and marketing. The report recommends that firms adopt marketing channels that are transparent and facilitate unique customer interactions. It also emphasizes the need for companies to manage their customer base globally and embrace technological advancements to maintain a competitive edge. Furthermore, the report suggests that companies address challenges related to new technologies by implementing theories like the human relations theory to improve employee satisfaction and productivity. The conclusion underscores that the effective utilization of digital technology is crucial for business success, enabling companies to attract more customers and enhance overall business effectiveness. Desklib provides access to this report and many other study resources for students.

Digital Business and
New Technologies

INTRODUCTION
The concept of technological advancement denotes to a
constant increase which has created the modern business
needs that can be complied effectively in order to enhance
the working progress of such business.

Summary of the findings
The main reason behind the selection of these two
main digital technologies is that it explains the use
of technological description software’s which a
business adopts for its efficiency. Whatfix
technology is a retail business firm that uses high
use of technology into its operation.

Strategic Recommendation
The type of technology which is being utilized in this report is Internet of Things
and the mobile applications. These two tools holds a higher potential in context to
industry or business. The major probable business which can use is internet of
things in retail industry. The internet of things helps retail businesses in making
their supply chain process or procurement easy and fair with full transparency.
There are many more businesses or industries that uses internet and mobile
applications for their successful business as well as efficient business operations.

Continue…..
 The most essential recommendation that can be made is the relation of
company’s process with technology and with its structure. This helps in
promoting the innovation within selling & advertisement of company’s
products and services at international level. This can include big data, social
media, mobile applications and many others. These adoption of technology is
highly essential for a business in order to have sustainability within
competitive market.

Continue…..
 The theory suggests that a firm should adopt the marketing channel which acts as a
transparent along with a unique manner of developing interaction with customers full
stop the internet of things platform or mobile application should be beneficial for the
company in respect to engaging the customers towards the organisation as well as
possesses the potential of interacting from the audience on a customised basis. The
digital technology market scan should be conducted as the firm is required to manage
the customer’s base across the world.

 It is also been recommended to the company that the turbulence with the newest
technology can help in better adoption of the latest technology into the business. The
complete performance of this would be determined by Company sales as well as profits
that shows a growing pattern. The challenge with the internet of things as well as
mobile applications can be better understood by the execution of various theories. The
first to reach human relation theory which aims at providing satisfaction to the staff
members of the company and respect to the enhancement of productivity. Under this
the lighting & temperature of the workplace, break time is being enhanced to satisfy the
company's employees.
Continue…..

Conclusion…..
 From the above report it can be concluded that the adoption as well as
the effective utilization of digital technology is highly important for a
business within this competitive market. This technology could include
Internet of things as well as the mobile application which provides an
opportunity of attracting large customers and bringing effectiveness into
the business.

REFERENCES
 Alfadil, M., Anderson, D. and Green, A., 2020. Connecting to the digital age: Using emergent technology
to enhance student learning. Education and Information Technologies, 25(3), pp.1625-1638.
 Chen, Y. and Sivakumar, V., 2021. Invesitigation of finance industry on risk awareness model and digital
economic growth. Annals of Operations Research, pp.1-22.
 Ghobakhloo, M., 2020. Determinants of information and digital technology implementation for smart
manufacturing. International Journal of Production Research, 58(8), pp.2384-2405.