Digital Business & New Technologies: Improving Effectiveness

This report provides a comprehensive overview of digital business and new technologies, highlighting their significance in modern organizations. It summarizes key findings related to the influence of digital technology, particularly social media platforms, on business promotion and profitabil...Read More

Digital Business & New
Technologies

Table of Contents
 Introduction
 A summary of findings on digital business and new technologies
 Conclusion based on digital business and new technologies
 Strategic recommendations in which manner conclusions can be applied at
organisational level in a particular sector for improving its effectiveness
 Conclusion
 References

Introduction
Digital business basically uses technology in order to create new
value in business models, customer experiences and the internal
capabilities which support for its core operations. The term basically
includes traditional players and digital only brands which are
transforming their businesses with digital technologies. Digital
business and new kind of technologies plays a very important role at
organisational level due to which it makes the working more effective
and result oriented as well

A summary of findings on digital
business and new technologies
According to the topic of digital business and new technologies, it
has been found out that in today's period of time business
organisations are promoting goods and services through different
ways. In this competitive world, technologies plays a very
important role and digital technology has major influence on the
current organisations. For purpose of promotional factor, people
and organisations are taking support of digital media platforms or
social media platforms.

Conclusion based on digital business
and new technologies
It has been concluded that in this modern period of time digital
technology and new technologies plays a significant role in terms of
achieving targets and objectives of an organisation. It has been
determined that social media platforms act as major parameter in
terms of attracting attention of large number of people and in terms
of earning higher scale of profits as well. In this competitive world,
business organisations have to focus on way of doing marketing and
making strategies for doing marketing into effective manner so that
results can be achieved within a set period of time.

Strategic recommendations which can
be applied at organisational level
It has been recommended that when business organisation are more
focused towards social media platforms in terms of promoting products
and services into positive manner then they have to be more cautious about
the content posted on these platforms. They have to also keep an eye on
these platforms on consistent basis so that no one can make negative
comment in terms of the company. When they are more focused towards
more on new technologies then it has been recommended that they have to
check reliability factor as well from perspective of long term parameter.

Conclusion
The above stated report concludes that new technologies and digital media platforms plays a
very significant role in terms of growth and development of an organisation. It has been
concluded that there are differences between traditional and modern way of doing business. In
this modern way of doing business, it is necessary to take support of social media platforms and
latest apps as well so that they can grab customers on large scale. It has been determined that
there are certain famous social media platforms like Facebook, Instagram, You Tube which act as
important role in terms of generating profits on large scale

References
 Chowdhury and et.al., 2019. Review of digital technologies to improve productivity of New Zealand
construction industry.
 Chua, S. and Westlund, O., 2019. Audience-centric engagement, collaboration culture and platform
counterbalancing: A longitudinal study of ongoing sensemaking of emerging technologies. Media and
Communication, 7(1), pp.153-165.
 Colbert and et.al., 2016. The digital workforce and the workplace of the future. Academy of management
journal, 59(3), pp.731-739.
 Cusumano and et.al., 2019. The business of platforms: Strategy in the age of digital competition,
innovation, and power. New York: Harper Business.

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