BM565 Digital Business & New Technologies: A Detailed Review

This report analyzes the critical role of new technologies and digitalization in business growth, focusing on robotics and various technological platforms that enhance business performance. It evaluates e-commerce models, particularly Amazon's, and discusses the importance of digital business, its development, and the technological platforms used. The report also examines contemporary management theories and models, such as decision-making, quantitative, system, and contingency theories, and their application in adopting digital technology. It further explores business models like B2C, B2B, C2B, and C2C, concluding that digital technologies significantly shape the current and future market, emphasizing the importance of robotics and effective management theories in achieving business goals.

Digital Business and
New Technologies

Executive summary
From the report it has analysed that new methods and digitalisation of business plays an
critical role in the growth of the business. Through this it can be analysed that robotics are very
important for the business which helps in saving lots of time and resources for the business. This
report included various types of technological platforms and software that help the business to
perform effectively in the market. This report contained various theorise related to the business
ans management. At last e-commerce models have also been evaluated in the report.

INTRODUCTION
Digitalisation of business becomes very important in order to effectively perform in the
market. It facilitates the business to introduced new techniques of production and the innovations
of new products and services in order to satisfy the new demands and wants of the customers.
This report will includes the needs of digitalisation in business. This report will contain different
kind of theories in relation to the business and management. Various kinds of online platforms,
application and software will also be taken in this report (Heinze, and et.al 2018). There will be
discussion of the various kinds of e-commerce business model that company and business
organisation uses to sells its products and services to their customers. For this report Amazon
will be taken into the account. Amazon is well established multinational company that is based in
America. They have operations in the field of technology. It was founded on 5 July, 1994 by Jeff
Bezos. Amazon provides an e-commerce platform to their customers as well as sellers to buy and
sell their products in the market. They provides various products on their platform like kitchen
items, watches, automotive items etc. to their customers.
MAIN BODY
Importance of digital business
There is a urgent need for the businesses to introduce new techniques of production and
services in the market which helps them to increase the efficiency of the operations of the
business. Digital techniques of production helps the business firms to increase the sales by
innovating new products and services. This helps in cutting the cost of the production as
digitalisation helps the businesses to find the efficient way of production. Robotics are the most
important part of the technological sector. This saves a lot of resources and time for the business
as with the helps of the robotics products and services can be made effectively. This technology
facilitate the businesses to identify the issues in the activities and helps to create more sales
opportunity for them (Queiroz, and et.al 2019). By using the of the robotics technology
organisation can easily manage their inventory. This also facilitates the business in retention of
the employees as it will help them to reduce the work pressure from them. This will motivates
the employees of the organisation to perform better in the organisation. Amazon uses the latest
robotics technology as this helps them to generate more quality services for their users.

Development of the digital business
It is very important for the businesses to develop and adopt the new technology in order
to provide efficient products and services to their customers. Business should spend lots of
resources on the techniques of production as this helps them to compete in the market. Robots
were first created in the ancient world for the purpose of carrying out the physical work. But now
the robotics technology has grown up so much that it is using in the organisation to carry out the
operations of the business. These innovations helps the business to grow effectively in the
market. Amazon have developed the robotics automation through which they have empower
their customer delivery.
A detailed description of the technology used in this topic and what it is used for
Robotics is a branch of the engineering and computer science. Robotics is a technology
that is made to eliminate the hazardous and dangerous jobs for the humans. Robots are able to
perform the impossible tasks that humans can't do. Robotics saves the lots of time and money for
the businesses which result in the more growth of the organisation (Aithal, and Aithal, 2019).
Amazon uses various types of robotics technology in their business which simplifies the work of
their employees. They have introduced the latest technology for the customers that is names as
Astro. It is a robot that is invent by them which provides the room to room services in the home.
There is music system installed in the robot which provides entertainment to their customers.
What technological platforms and software are used in the topic
There are number of technologies and innovations that helps the business to attract more
customers towards the business. This facilitate the businesses to provide the products and
services of the business through online platforms and website. Amazon is one of the largest
platform that provides various kinds of products and serves to their customers (Kohtamäki, and
et.al 2019). They have introduced the effective delivery of the products and services through
robotic automation. This helps them to deliver the products and services to the customers in less
time and with very minimum cost.
What type of business and organisation uses the technology
There are number of companies that deliver the products and services in the market with
the help of robotics technology. This technology is used by the companies to provides the fast

delivery experience to their customers. Nuro and Starship technologies are the company who are
engages in providing the delivery of the products and services through robotic automation.
How is it used as a business tool and is this effective
This is the effective tools for the business in order to achieve the customer satisfaction. It
enhances the brand image of the business in the eyes of the customers as by using this tool they
are focusing on the better customer experience (Reis, J., and et.al 2018). Robotics helps the
business to reduce its cost and saves the lots of time for them. Amazon regularly uses the
robotics automation for the providing the fast delivery experience to their customers.
Use of contemporary management theories and models
In the modern business environment, there are very theories and models which helps the
company to take necessary steps towards their digital business. Management place vital role in
adopting digital technology at it best which assure that the managers take appropriate decisions
while regulating it into the organisation. The contemporary management theories help the
organisation in adopting digital technology by taking better decisions. The Amazon is the most
growing company in e-commerce sector which has adopted a whole range of Digital Services for
both businesses and customers (Le Dinh, Vu, and Ayayi, 2018). Business environment is
dynamic do to watch the company's requires taking effective management practices that will
easily help in adopting new innovation. As the Amazon has used their Technology innovation in
robotics it shows that the company has properly managed their functions in providing robotic
services across huge audience.
The theories of management in the contemporary business environment are described below:
Decision making theory: as per this theory, that decisions are taken into consideration in
order to manage risk and unwanted practices. In current Time, decision making is become white
Complex due to having a lot of options and risk involved in everything. Therefore the company
has adopted digital technology in order to take vital decisions within limited time and cost. The
Amazon used robotics in order to provide better services in cost effective ways. This helps them
to take decisions for investing in other potential works and gain more revenue.
Quantitative theory: as per this theory, the company first analyse in test the concept of
digital technology in order to check its relevance. By analysing all the equipments and tools of
digital technology, the Amazon has take quantitative decisions to bring robotics which has help

them to provide services and got positive responses from customers. It shows that, buy analysing
the concepts and test it will give an effective outcome that will help in taking best decisions.
System theory: This theory involves the participation of all the human work force and
their task in a systematic manner. The managers take concern of all the practices by creating
inter relationships among them (Verhoef, and et.al 2021). A systematic way of working is
helpful for the Amazon in order to make better decisions. The solutions provide helpful
management activities that are regarded as a success factor for the Amazon.
Contingency theory: this theory regarded as most appropriate in management styles. It
help in taking decisions into different situations of business environment. With this management
model the Amazon face business uncertainty's and risk smoothly (Pappas, and et.al 2018). They
find difficulties in promoting robotics services but due to contingency management the company
has able to enhance organisational standards through contingent approach. The issues comes in
digital technology which the Amazon resolve through thinking with the best critical practices in
order to achieve their goals and objectives.
Use of various business models
Business to consumers: this model refers to selling product and services directly to the
customers. As per this, and the companies do not involve any mediators and wholesalers to
deliver their products. The company focus on the customers preferences by interacting them
directly. This impact on their sales and customer satisfaction.
Business to business: as per this E-Commerce model, the company cell they product and
service to the business. This enables relations among business and the wholesalers. These
business is target the others not directly the customers.
Customer to business: when customers are the reason of selling the products of company. For
example when they give reviews and feedbacks which helps The Other customers in buying the
products of particular company (Jabłoński, 2018). This model is adopted by Amazon by giving
all the products under one website.
Customer to customer: it is currently a new business model in which customers get the
opportunity to sell products of company to the other customers. There are many platforms
available witch provide the services in order to grow sales and give opportunities to other as well
as.

Business to administration: when business is ask serving their products and service
directly to the government and the y promote it among the customers. These business are highly
Effective and quality focused which deals with the higher authorities.
Consumer to administration: when customers are involved in giving reviews and their
opinions about the product, it directly goes to the government and they take actions about it
(Skog, Wimelius, and Sandberg, 2018). The shares their positive and negative reviews in order to
bring some changes into it.
CONCLUSION
The report has concluded that digital technology are creating a large path in current and
future market. There are a lot of trends in innovations has arrived which give rise to business of
economy. The technology is used from several years but now it has reach to the success through
using many software’s Tools and techniques. The report has identified important of robotics and
how it has become grown in to the market. Also, the management theories are effective to take
better decisions and grow business through applying various models in which the choose and
company is using C2B B2B in order to achieve their goals and objectives.

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