This report delves into the realm of digital business and new technologies, emphasizing the transformative impact of Artificial Intelligence (AI). It begins with an introduction highlighting the increasing digitalization of business practices, driven by technological advancements that enhance convenience and efficiency. The report provides a summary of a previous CW1, focusing on AI's role in businesses like Sainsbury, exploring AI software, and its application across various organizations. It examines the integration of AI and machine learning, the types of organizations utilizing AI, and the connection between AI and digital connectivism. Based on the CW1 summary, the report analyzes the value of digital business in creating new products and services, and the importance of adopting new technologies. The report then offers strategic recommendations for marketing, product presentation, staff training, and online product listings, specifically tailored for Sainsbury. The report concludes by emphasizing the significance of leveraging technology for business success and profitability, referencing several key sources.
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