Report on Digital Business and the Impact of New Technologies

This report examines the impact of digital technology on business operations, focusing on e-commerce and its various aspects. It presents findings from several questions, exploring topics such as the importance of e-commerce, the evolution of online commerce, and the platforms used for buying and selling goods and services. The report also contrasts business practices before and after the advent of digital technology, highlighting changes in communication, market expansion, customer options, and profit generation. It concludes with recommendations for leveraging digital platforms to enhance business success, including the development of a global brand presence. The report uses several references to support its findings and recommendations.

S T U D E N T ’ S N A M E :
Digital business and New
Technologies

TABLE OF CONTENTS
 Introduction
 Findings from Question A
 Findings from Question B
 Findings from Question C
 Findings from Question D
 Findings from Question E
 Findings from Question F
 Before digital technology
 After digital technology
 Comparison between Before/After
 Conclusion
 Reference

INTRODUCTION
This presentation is based on the concept of digital
technology in the context of a business organisation. With the
help of such, an organisation can easily build their direct
connection with target customers at local and international
level.
Digital technology is a crucial concept that helps an
organization to deliver quality services in more innovative
manner. With the help of this, an organization can easily
evaluate the needs and requirements of their target customers.

Findings of recent report
 Findings from Question A
The findings from the Question A determines the importance of e-
commerce practices for a business organization. As e-commerce is one
crucial digital market technique that provides an online platform to business
firm on which they can buy and sell different products and services.
 Findings from Question B
From the analysis of the report, it has been identified that electronic
commerce which is more commonly known as e-commerce consist of selling
and buying different products as well as services with the help of internet.
These kind of practices were possibly find out since 1991 when the internet
was official announced for commercial uses.

Findings of recent report
 Findings from Question C
On the basis of findings of Question C, it has been analyzed
that E-Commerce is an emerging word which provides a platform
to the sellers and the purchasers to do a trade online via internet
through mobile or computer.
 Findings from Question D
Electronic commerce is a platform for firms and individuals
for buying and selling of goods, products and services through
internet. It is also known as internet commerce. It operates in all
four major market segments: B2B, B2C, C2C and C2B. It can be
conducted through tablets, smartphones or computers.

 Findings from Question E
From the findings of the Question E, it has been identified that e-
commerce is known as most popular platform on which different
companies can sell their products to the customers. This platform is
highly useful for the companies that wants to gain high profit as well as
revenue by gaining longer sustainability.
 Findings from Question F
Digital Payment services refers to the process of transfer of funds
from one account to another or making any payment to either a merchant
or any individual via internet with the use of mobile or computer.
Findings of recent report

BEFORE DIGITAL TECHNOLOGY
Digital technology is the electronic technologies which are
requires record, transmit, display and receive any information.
There are some ways how companies make their profits before
Digital technologies arrived:
 Social media post was actually post on a real walls
 Direct selling
 Library, books and Encyclopaedias were Google
 Letters are considered for complaints

AFTER DIGITAL TECHNOLOGY
Digital technology is the device that performs many functions through
mobile phone, tablets, laptops, computers etc. it includes
communication, computing and content. There are various examples of
digital technology which are : website and web pages, social media
platforms, E- books, E- commerce sites etc. There are various ways in
which E-commerce websites help businesses in growing:
 Maximization in marketing
 Providing customize shopping experience
 Expanding globally
 Operating 24/7
 Profits increased

COMPARISON BETWEEN BEFORE/AFTER
Basis Before Digital technology After Digital technology
Instant communication As before development of digital technology, companies
takes time to communicate with customers. Because there
is only way of communicating with customers is through
letters. They read letters of feedbacks, complaints etc.
receive by customers. Or there is next way of telephonic
conversion.
But after development of technology, customers and
companies both can contact each other at any time.
Through online chats, emails. Customers can give their
reviews and feedbacks on companies websites. Because
companies websites is open 24/7 hours. They can talk to
the companies executive anytime and anywhere. There is
no boundation on calling.
Expandation Before companies could not able to expand itself globally.
At that time they only target customers in a domestic
country.
But now companies can expand their products and
services all over the world through digital technology. It
helps them in increasing their sales and profits and
targeting more audience.
Options to customers Earlier, customers take time to select for different options.
They need to try and see all the products. So this takes
time and effort of both customers and shopkeepers.
Customer need to check all the products physically and
shopkeeper need to make them show all types of products
which they want to buy.
Now, customer finds different options while sitting at
home. They can search for any product within their price
limit. Just only clicking one button, they find many options
which is customize according to their needs. For example-
If they want to purchase pant, then they need to just go to
the customize option of the company's website and they
can search their pair of pants in their range of price.
Profits comparison Earlier, companies cannot able to earn much profits. Or
there was more efforts to be taken by them. Because at
that time companies have not option expand itself globally.
Or there can be no discounts offers for the customers, so
that is why companies cannot able to attract more
customers. This do not give opportunity to them to
increase their sales.
After technology development, companies increased their
profits and also attract more customers by giving them
discounts options. This helps the companies in attracting
and targeting more audience.

CONCLUSION
From the analysis of pervious report, it has been evaluated that
digital platforms help an organisation to manage success
opportunity by implementing desired changes in the business
process. In this context, an organisation can explore different
platform of digital marketing as social media, e-commerce and
so on.

CONCLUSION
Recommendation
 This report is based on the findings of e-commerce that helps
an organisation to expand its business in different countries.
 With the help of this, they can develop a global reach and can
provide desired services to customers by analysing their
requirements and needs.
 All these practices help an organisation in creating a global
brand presence for their growth and success.

REFERENCES
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