Analysis of Digital Business and New Technologies: Amazon Case Study

This report provides a comprehensive analysis of digital business and new technologies, using Amazon as a case study. It explores the importance of digital business, the evolution of technology in the field, and detailed descriptions of technologies like Linux and AWS used by Amazon. The report examines the technological platforms and software utilized, the types of businesses that benefit from these technologies, and their effectiveness as business tools. Furthermore, it evaluates the impact of digital technology on business operations, including revised business practices, efficient resource use, and enhanced consumer experiences. The study also delves into the relationship between digital technology and management theories such as system and management theories, concluding that digital technologies are crucial for businesses to achieve their objectives efficiently.

Digital Business &
New technologies

Table of Contents
Introduction................................................................................................................................3
Part 1..........................................................................................................................................3
Importance of topic................................................................................................................3
How topic has developed.......................................................................................................3
Detailed description of technology used in topic and what it is used for..............................3
What technological platforms and software is are used.........................................................4
What type of business and organisation uses this technology...............................................4
How is it used as business tool and its effectiveness.............................................................4
Part 2..........................................................................................................................................5
Evaluation of impact of digital technology in relationship with the topic and development
of new theories in digital technology.....................................................................................5
Impact of digital technology..................................................................................................5
Conclusion..................................................................................................................................7

Introduction
Operating in corporate world requires organisation to attain competitive advantage in
order to successfully achieve all their goals. Digital business is carrying out a business
activity using different tools of internet and social media. With the changing technological
developments it is required for organisations to change continuously. The following report is
carried out on Amazon multinational which is a technological corporation headquartered in
United States (Ziyadin, Suieubayeva and Utegenova, 2019). The warehouses and centers of
organisation are situated globally at a number of different locations. The report consist of
importance of topic, technological description, technological platforms in a software and uses
of technology in business successfully. Along with it the impact of digital technology and
relationship between digital technology through old and new theories is also explained in this
report.
Part 1
Importance of topic
New technologies and digital business are important due to the emerging technologies
and different training concepts which are used in professional career. It is necessary to
understand and focus on this topic in order to make sure that competitive advantage is gained
by business along with self-growth of the employees. It is selectively providing knowledge
about various new fields which will help in evolving through time. The following topic will
provide me with an opportunity to increase my knowledge and attain my future goals
successfully within the given time period.
How topic has developed
The topic is continuously changing and developing in a fast pace. This is due to the
changing market trends. The viewpoint of marketers is highly fluctuating due to the
transformation of these new technologies. Now people are more active and aware about
different products and quality is due to the browsing facility available to them. In this digital
era online system is growing vastly (Gupta, Mejia and Kajikawa, 2019). The topic is
developed due to high expectations and demand of consumers along with marketers. It is
necessary for marketers to carry on the demands of consumer and they can conduct it only
through online mode.

Detailed description of technology used in topic and what it is used for
Amazon is a multinational organisation which is majorly focusing on e-commerce,
cloud computing, artificial intelligence and so on. When taking Amazon into context they are
using Linux technology. The following technology is used in order to manage the open
source operation systems. This is successfully supporting different computer platforms such
as ARM, SPARC and so on. It is successfully used in order to support garage system of
different fields which are related to various new technologies such as smart devices, web
servers and so on.
What technological platforms and software is are used
A technological platform refers to a basis on which different technical architecture is
defined, presented and operated. These type of platforms include both hardware and software.
When taking Amazon into context the technological platform that is used by company is
AWS. It is also known as Amazon Web services. It is a technological platform that is cloud
platform and it offers the organisation with a number of different services as well as data
centres globally (Park and Mithas, 2020). The following platform is considered one of the
leading cloud-based platforms which can offer more than 175 features to company
throughout the world. Amazon is having monolithic enterprise as well as software
architecture which is comprising Mason, C++, Perl and so on. The various developers in
Amazon are using the software architecture in order to implement various programmes or
codes in the business. There for both technological platform as well as software is important
for the organisation which can be used by professional and skilled employees.
What type of business and organisation uses this technology
Linux is used by a number of businesses which are dealing with different
technological services as well as products. With the help of this technology businesses can
easily carry out their functions and operations digitally and conveniently. Different products
and services of organisation are provided a platform which is an advantage of this
technology. Organisation which are dealing in field of information and technology use these
technologies in order to run different software and hardware in their business. There are a
number of IT companies using Linux in order to enhance their functions and activities.
How is it used as business tool and its effectiveness
There are a number of companies which are using Linux and are operating this on
their desktop with the help of professionals and individuals in their organisation. Linus Tech

stop is used by a number of organisation with limits. This is a basic application like browser
or email. It is used in Amazon as a tool as there are a number of developers in the company
who required to program and code different software’s at a very small time limit. It is a great
way for organisation to use this tool and developed different applications which will help the
business professional to complete their work successfully and efficiently (Stolyarov and et.
al., 2019). It is necessary for Amazon to focus upon this business tool so that they can
enhance user experience and also use this improved tools in order to carry out professional
work in their business.
The following topic is related with digital technology and old as well as new
emerging theories or structure practises which are used in digital technology. It is because of
all these theories of business as well as management structure that practices can be
interlinked with technology and on the basis of these technologies various functions can be
carried out in an organisation. It can also be derived that these digital technologies are having
deep impact on the theories as use of these theories without digital technology is not possible
in today’s market place. With the changing time and perception of consumers the need for
digital technology is emerging in both old and new theories in order to structurally present
the effectiveness of a business.
Part 2
Evaluation of impact of digital technology in relationship with the topic and development of
new theories in digital technology
Digital technology is continuously increasing the innovation in a business and from
last two decades the increase in digital technology is impacting business is highly. An
organisation like Amazon requires digital technology to conduct their day to day services. It
is necessary for them to use the services in order to reach to their customers. When taking
Amazon into context they are effectively applying advanced technology in order to assist
their employs and satisfy their consumers successfully.
Impact of digital technology
 Revised new ways of conducting business: One of the largest impact of digital using
technology is new ways of conducting business. Using digital technologies will
completely change the ways in which a business is carrying out the different functions

as they will now use different social media tools such as Facebook, YouTube,
Instagram and so on.
 Efficient use of different resources: Impact of digital media and use of technology can
be directly seen on different resources in an organisation such as raw materials,
financial resources and employees (Kane and et. al., 2019). It is necessary that
business is using all these resources efficiently in order to provide satisfaction to
consumers and achieve all their goals and objectives.
 Collaboration among communication and data: Another important concept is that
communication and data can be effectively corroborated through digital media which
helps in better result in output for an organisation. When taking selected enterprises
they are using data and communication summits which will help in total satisfaction
of all their consumers at a global level and helps in attaining business objectives as
well.
 Quick flow of information: While businesses are using digital technologies in order to
run their business it makes it easier for them to exchange information using different
applications and internet. When taking Amazon into context they have highly secure
system through which the data between employers and various clients is
communicated effectively.
 Enhanced consumer experience: Using new digital technologies in a business have
higher impact on experience of consumer with the business. Consumers can easily
explore different information about products and services of an organisation which
will help them to choose between various options available. They can successfully by
the best alternative and have increased consumer expectations from those products or
services.
 Digital payments and transactions: Use of digital technology have made it easier for
consumers to make payments through a number of different digital modes. There are
different applications and mobile wallets present which helps in conveniently
transferring payment (Bennett and McWhorter, 2020). Every small and large
organisations are now using digital medium for payment in order to grow and
develop. It is an effective way which can be tracked and the chances of fraud in this
way of payment are also less.
There are a number of different management theories which are used by Amazon in
different time period to fulfill different objectives. There are different system theories as well

which helps in organisation of policies and procedures for the business going on in Amazon.
The management team of organisation helps them to successfully bring in various digital
technologies within business using these theories. Below mentioned is a detailed description
of these theories:
System theory
System theory is a theory which is used in management team of an organisation which
consist of effective policies and procedures in order to implement digital technology in
business. Businesses can adopt digital technology and different innovations in digital media
in order to enhance their performance (Popkova and Gulzat, 2019). It is necessary that
businesses conduct all these activities in a systematic format according to the policies and
procedures in the organisation. It will effectively help in increasing brand value and brand
image of the organisation and also employees are motivated with system theory.
Management theory
The management theory is used in order to appropriately administer different
activities and task in a business. Using digital technology organisation can easily conduct
various activities in organisation. There are different social media techniques which are
adopted by businesses in order to promote their products and services they are selling in
market. It is a great way to increase profitability and productivity of a business. It is
necessary that management team in a business uses different types of techniques in order to
promote their goods and services which will help in attaining their major goal along with
increasing productivity and profitability in the business in stipulated time period.
Therefore it can be analysed that in today’s world it is necessary for businesses to use
digital technology in order to manage day task. Focusing on innovative technology and
artificial intelligence will help in providing good services and enhancing customer
satisfaction level. With the help of this businesses can increase loyalty and trust of customers
towards them which will help them in longer run. The theories and concept of digital
technology cannot be ignored as these new technologies are helping businesses to attain their
objectives effectively and efficiently. It is necessary for business to understand the inter-
relation of digital technologies and these theories in order to properly execute their tasks.
Conclusion
With the help of above report it can be concluded that internet has highly change the
operations in a business. The report provides knowledge about various technology and digital

business using these technologies. It is specified that it is important for marketers to operate
according to different market trends. In order to operate according to these trends they require
enhancing their operations including various technologies in it. The report also concludes that
the business theories and management theories are interlinked with digital technology
according to which the processes in a business or carried out. It is also analyse that businesses
cannot survive in the market without digital technologies for a longer period of time now.

Reference
Books and Journals
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Cham.
Gupta, R., Mejia, C. and Kajikawa, Y., 2019. Business, innovation and digital ecosystems
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Park, Y. and Mithas, S., 2020. Organized Complexity of Digital Business Strategy: A
Configurational Perspective. MIS Quarterly, 44(1).
Stolyarov, N.O. and et. al.,2019, April. The digital reality of the modern economy: new actors
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Kane, G.C. and et. al., 2019. How digital leadership is (n't) different. MIT Sloan Management
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Bennett, E.E. and McWhorter, R.R., 2020. Digital technologies for teaching and
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