Digital Business: Trends, Models, Alliances, E-Commerce - LSC UoS

This report provides an overview of digital business, focusing on digital trends, business models, collaborative relationships, strategic alliances, and e-commerce, using Amazon as a case study. It discusses multi-experience, strategic use of technology, and leveraging information as key digital trends. The report also highlights the importance of innovative business models, cyber security, and ethical considerations in the digital age. Furthermore, it explores the role of strategic alliances in achieving organizational growth and success, emphasizing the significance of partnerships and collaborations. Finally, it touches upon e-commerce principles and their application in various sectors.

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................3
DIGITAL TRENDS.........................................................................................................................3
DIGITAL BUSINESS MODEL......................................................................................................4
COLLABORATIVE RELATIONSHIPS AND STRATEGIC ALLIANCES................................6
E-COMMERCE...............................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
In the phase of development it is necessary that the organisation will have to choose an
optimistic way of reaching their potential in order to fulfil customer demands. Everything is
getting digitalised nowadays. Digital business or Digital Marketing is said to be one of the most
favourable aspect that is embarked over every sector and in every field. Going digital requires a
sense of understanding and a great amount of Technology such that the organisation can be
present online (Sousa and Rocha, 2019). It is not until when the organisation identify the choices
of bringing about a great innovation in terms of using technology and presenting the probable
products and services in due of customers that they get to understand the facts that are in relation
to the organisation. The entire report revolves around digital business and its components and
also the trends that are involved in it. The organisation that is chosen in this regard as Amazon.
Amazon is one of the largest E-Commerce giant and it started off as a e-book store initially. It
has attained its fame and is now one of the digital business ruler in all over the retailing sector.
The components that are associated with this organisation Amazon or put forth in this report.
DIGITAL TRENDS
There are certain digital trends that are prevailing in this present scenario. Since Amazon
company is one of the retailing factor and its presence is world wide some of the basic digital
marketing for the digital trends that are in regard to this organisation are as follows:
Multi experience: this kind of experience is usually associated with different devices and
applications that are present in user interface. It is also the one that is aimed at providing a
person that is oriented with touch point facilities. With these various users can get to interact
with the digital platforms as a purpose of using the most immersive technologies and touchpoints
(Senyo and et.al, 2019). It is an essential prospect and a formulation that the interaction facilities
with new modes as well as the devices that are engaged in bringing about a virtual environment
that is oriented with certain business is one of the most popular aspect that is prevailing. There
are many web browsers and mobile applications that are in prospect of companies that will bring
about a good platform in the customer journey. This particular digital trend will bring about a
meaningful collaboration that is required for many organisations to collaborate with each other.
The experience as such a maestro and bringing about a good development and a typical variation
of interaction between customer as well as the service.

Strategic use of Technology: Amazon being one of the largest E-Commerce platform as aimed at
launching artificial intelligence conference. This is to bring about a good amount of innovations
which are yet to be launched. The CEO of the organisation Amazon Jeff Bezos is said to be one
of the most technically oriented individual who focuses more on machine learning automation
robotics and space. He is also known to be one of the best advocate with regard to Hi-Tech
advances. The different workshops that are being conducted by the organisation Amazon is set to
bring about a good expertise among the customers as well as an integration where to the famous
Technologies. Its one of the most feasible technology which is Alexa is set to be feasible one
with regard to all the customers.
Leveraging information: amazon's major modification is done with regard to the customer
behaviour as well as their information. With regard to the customer behaviour as the organisation
will predict certain aspects that are in relation to the customers. This can bring about a good
amount of impact over the company and their strategies can also lead to leverage Technologies.
All this is done because of the customer experience as well as the efficiency that will have to be
increased by the organisation when dealing with the customers (Ismail and et.al, 2017). The
organisation is also more into developing its house business intelligence tools which are also
known to be the business intelligence software.
DIGITAL BUSINESS MODEL
The new and disruptive Business models are important in order to move ahead with the
competition that is prevailing in this present scenario. There are certain organisations that are
moving ahead with the innovative business ideas and models that are giving rise to new
emphasize over preposition and unique values. In this regard certain aspects will have to be taken
care about such that the business models will be considered among the competitive atmosphere
in the marketing environment. Design methodology is regarded to be one of the most oriented
formulation that can obtained results over data bases that are necessary to incorporate the values
of customers as well as their behaviour. The company like Amazon is more into retailing sector
and also the largest E-Commerce giant and it is oriented with a lot of customers globally. For
them to store the information of different customers or the material exploration that are required
for them it is necessary that an approach will have to be designed (Remane and et.al, 2017). In
this regard the content that is required to be analysed can therefore be performed in an oriented
manner. There are certain features that are incorporated into business models. The one that are

oriented with society engagement is said to be the challenging aspect where the organisation will
have to highlight certain terms and policies that fall and you of Technologies that are pertaining
in the market. In order to maintain a corporate ecosystem it is necessary that the organisation will
have to meet the demand of its customers such that the business model can therefore be fulfilled.
There is a growth in the Marketplace when it is oriented with a strategic approach and that can
only be done by identifying the concept that will have to be introduced. When an organisation is
growing technically or Technology orientation is said to be one of the probable aspect. In this
regard there is a prospect of coming across Cyber crimes. Cyber attacks or Cyber crimes are said
to be one of the most favourable concepts that are pertaining with regard to every information or
technical data. In this regard the organisation will have to incorporate the means of a cyber
insurance where when it is prone to a cyber attacks then this insurance can act as a save your and
will cover the kind of laws that is being detected. This protection is required for every
organisation such that cyber incident will therefore be minimised. There is also a frequent claim
that is done on hacking and ethical issues. In this regard that there may be certain consequences
like that of employees negligence or data theft. To prevent all these it is necessary to win over
the choices and to bring about the coverage that is required for the loss full stops more frequent
claims are in regard of cyber insurance and hacking and their for a particular detection will have
to be designed by the organisation. This can be done by extending the prospect of detection
which plays a major role in safeguarding the information of the organisation.
Ethical principles in cyber issues
The ethical principles will have to be maintained while dealing with the cyber security issues. In
this regard the recruitment will have to be carry forwarded by the organisation to bring about
good cyber security professionals. The cybersecurity professionals will often take charge over
the issues that are pertaining in the organisation with regard to hacking as well as security error.
In this regard a certain ethical decisions will have to be made by the management such that this
will not have to be carry forwarded in a rush. Firstly the organisation will have to consider
different processes are the control mechanism such that they can get to access the data as well as
their customers information (Holotiuk and Beimborn, 2017). Safeguarding customer data is one
of the important formulation and also a trustworthy issue. In this regard all this information that
is there will have to be taken care aboard by the newly recruited members at a dealing with cyber

security issues. The company's data will have to be safeguarded without deploying the rights and
the policies of the organisation.
COLLABORATIVE RELATIONSHIPS AND STRATEGIC ALLIANCES
Mergers collaborations and strategic alliances are considerable factors when it is to deal with an
organisation. It is also a part of non profit consideration where the future is guaranteed. Although
it is sometimes unusual but there are certain entities that can be explored and the efficiency of an
collaborating can also be increased. Strategic alliance is something in which the collaboration
will result into non-profit kind of issues where people will come in contact with each other and
enter into a certain party that will deal with an organisation. This is designed to be one of the
entity that deals with strength of the organisation because in order to achieve the ball it is quite a
common task for both the partners to deal with strategic objectives for the alliances. Partnerships
are the recommended factors when it deals with the organisation (Singh and Keating, 2018). The
future scope for partnership or organisations are said to be immense because while dealing with
partnership there is a long-term stability for the organisation. Even if one of the partner gets to
leave the organisation then it can be carry forwarded by the other. All the their legal obligations
when it comes to profits as well as the non-profit criteria yet there is a equitable relationship that
will exist between the partners. The most recommending fact as well as the recognising aspect
that falls in regard to dealing with collaboration is that the liabilities that are expressed as a part
of recognition and that will revolve around the organisation can be expressed as the sole partners
for their entire ability in order to move the organisation of red. The profitable standards that are
associated with the collaboration is said to be one of the most inspiring part where there are
equal outcomes that are oriented. When it comes to non profit organisations the field is said to be
one of the most crucial and challenging aspect where the partners will have to strive hard in
order to reach the position of excellence (Hidayanto and et.al, 2017). It is not until when the
individuals are oriented with the growth prospects and they get to understand each other as well
as the business operations then the collaboration works in an efficient manner. Both the formal
individuals will have to follow the basics as well as a principal that will fall in the
responsibilities because there are certain entities that will have to be taken care about. The issues
that are in regard to maintaining a strategic alliance will have to be sorted out between the two
partners and the relationship will have to be maintained in a more prominent manner to deal with
the atrocities. The Amazon company that is chosen in this regard is said to be one of the most

reputed organisation and that is operating since ages. The strategic alliances that were utilised by
Amazon is said to be one of the most favourable aspect for it to attain a growth prospect and a
success for over a long run. The strategic Alliance have helped Amazon in such a way that it can
now Alliance strategic early to orient and to associate with any other business to bring about a
good bearing characteristic. The circumstances that are attained by the organisation will deal
with the non-equity strategic alliances which will help the developers as well as the
manufacturers in order to move ahead with a separate organisational unit and that will bring
about a good sleeping relationship. Strategic Alliance that will fall in this regard will deal with
certain contracts that will be revolving around the strategic Alliance partners. Partnership is
required in order to move ahead with the so-called circumstances that are already prescribed and
that with regard to Amazon is said to be one of the best acquisition for future (Qin and et.al,
2021). The potential with which Amazon operates is said to be one of the favourable aspect and
it eventually moves with regard to identifying the underlying circumstances as well as the
opportunities that fall in this regard.
E-COMMERCE
E-commerce principles are said to be one of the glory to a retailing sector. When it comes to
Amazon it is one of the largest E-Commerce business that will bring about a good amount of
distinction with regard to the significance that it is working. The major factor that is being
contributed by the company Amazon as the interchangeability and that has reflected in different
shades of the business. Amazon business is said to be one of the most unique one of all times and
there are certain factors that will fall in this regard of how far it is being able to move ahead with
the business goals and the definition of forming a new e commerce platform. E-Commerce is
nothing but the ability to bring about a kind of entity that will deal with buying and selling stuff
online. In this regard Amazon has excelled to a very great potential that it has provided all its
customers the ability to move ahead with their purchase online. It has a good reputation of
providing products that are a part of daily routine and also the important ones that are necessary
to be incorporated in the schedules. The E-Commerce in this aspect will fall into the phenomena
of a B2B business where a business to business which means to attain a diversity. This diversity
with regard to the transactions between the business is one of the steps that is being taken by
Amazon in order to extend its phenomena into industrial supplies. This will also bring about a
good amount of success as well as the growth prospect nationwide because it is the business to

business transactions that will bring about a good amount of profitable standards that can be
beneficial for its long-term performance (Qin and et.al, 2021). Business to customer is said to be
one of the overlapping factor where the organisation Amazon is to bring feasibility to help all the
sellers to move ahead where to the purpose of selling their products as well as their stuff online
to the customers. This may not be a direct aspect but this can also be an exclusively indirect
criteria where people can move ahead with the onset of purchasing items that are important for
them. The comparison in this two aspects will deal with the competitor analysis in regard to the
sales as well as the prices that are being fixed. It is not until when there is a connection that is
oriented with certain analysis that can help the organisation to attend the prospect of dealing with
the connection that will have to be established between the business in order to move ahead with
the fulfilment as well as the transaction processing and the storage that can be attained in
advertising as well as the cloud data.
E-commerce principles are those that will deal with the elements that will follow in regard to
posting to is as well as securing the services that are being offered by the company. There are
certain standard principles that will fall in this regard in order to move ahead with the policies of
business operation. The paper based E-Commerce principles are said to be the law that will deal
with the actions that are required to be carry forwarded (Kremez and et.al, 2019). The Amazon
company in this regard will deal with the advertisement policy where its website will showcase
the onset of different services that are being offered by the organisation. The firm is associated
with a commitment and a potential and in this regard it is utilising its E-Commerce websites to
portray the set of entities as well as the privacy principles. The unauthorised access is that are in
regard to this particular standard can therefore be objectified and the appropriate measures can be
taken in order to improve the privacy policies. The payment processes that are in regard to
purchasing products with regard to Amazon are set to be enhanced by developing the standards
of privacy. Customer satisfaction as well as the customer demand is an essential factor that will
fall in regard to the E-Commerce principles. This in regard to the company Amazon is said to be
one of the favourable entity where it focuses on its customers and will also acknowledge
different problems that will fall in this regard. In order to grow deeply with regard to retailing
sector the most prominent factor used to move ahead with the automated Technology. In
Amazon in this regard is set to be one of the entity that will carry out the process of automation
where it can phone its customers about the privacy that it is carry forwarding. This is also a

component to generate the value as well as trust factor which is required in order to quickly
resolve issues. Trust is a major criteria and it is one of the basic principle that will have to be
followed by the organisations. Amazon in this regard is one of the best trust maker where it
provide people with the quality of products as well as the services. The convenient delivery that
it is carrying is said to be one of the most favourable entity in regard to the organisation where it
can quickly deliver the product and that has attained the amount of trust that is required from the
customers. This is also said to be one of the appreciable fact and the thoughts that are associated
as well as the ideologies will fall in regard to it development can therefore become one of the
most prominent one in the near future (Svobodová and Rajchlová, 2020). Another most common
principal will fall in regard to marketing. Marketing is one of the most favourable entity that will
take a product to its customers. It is necessary that the customers will have to identify the product
even before its purchase. In this regard marketing will help them to identify the products as well
as the services that are in regard to the organisation. In this the much needed one is promotion.
Promotion is required because people all around the globe will have to understand the common
settings as well as the services. Promotion will derive the onset of every product that is displayed
in the portal. Promotion will also explain about the services and customers can easily incorporate
the kind of questions that they have in their mind regarding the service that is oriented with the
organisation.
CONCLUSION
The entire report concludes upon explaining the aspect of a digital business. through this report
one can easily understand the key trends as well as the advantages that are oriented with
Business Technology and its implications for managing virtual business. In this global
environment it is necessary that the organisation will have to draw certain strategies that will
critically evaluate emerging Business models. The report will highlight certain issues that are in
regard to cyber security and the ethical policies of the organisation. The new collaborative
relationships are also put forth in this report and the E-Commerce principles are highlighted with
regard to the chosen business.

REFERENCES
Books and journals
Hidayanto and et.al, 2017. The roles of electronic word of mouth and information searching in
the promotion of a new e-commerce strategy: A case of online group buying in Indonesia.
Journal of theoretical and applied electronic commerce research. 12(3). pp.69-85.
Holotiuk and Beimborn, 2017. Critical success factors of digital business strategy.
Ismail and et.al, 2017. Digital business transformation and strategy: What do we know so far.
Cambridge Service Alliance. 10. pp.1-35.
Kremez and et.al, 2019. The effects of e-commerce on franchising: Practical implications and
models. Australasian marketing journal. 27(3). pp.158-168.
Qin and et.al, 2021. The optimal combination between selling mode and logistics service strategy
in an e-commerce market. European Journal of Operational Research. 289(2). pp.639-651.
Remane and et.al, 2017. Discovering digital business models in traditional industries. Journal of
Business Strategy.
Senyo and et.al, 2019. Digital business ecosystem: Literature review and a framework for future
research. International Journal of Information Management. 47. pp.52-64.
Singh and Keating, 2018. Hyper-localizing e-commerce strategy: An emerging market
perspective. In Emerging markets from a multidisciplinary perspective (pp. 89-94).
Springer, Cham.
Sousa and Rocha, 2019. Skills for disruptive digital business. Journal of Business Research. 94.
pp.257-263.
Svobodová and Rajchlová, 2020. Strategic Behavior of E-Commerce Businesses in Online
Industry of Electronics from a Customer Perspective. Administrative Sciences .10(4). p.78.
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