Digital Business Technology and Strategic Recommendations Report

This report provides an analysis of digital business technology, focusing on its impact on companies like Zara. It begins with an introduction to digital business and its significance, followed by a summary of findings from a previous assignment (CW1) on technological platforms and software used in business organizations. The report highlights how technology enables companies to streamline processes, satisfy customer needs, and reduce operational costs. It discusses Zara's use of artificial intelligence and other technologies to improve customer experience and interaction. The conclusion emphasizes the importance of technology in modern business environments, particularly in enhancing efficiency and facilitating customer engagement. The report offers strategic recommendations for improving effectiveness, including customer management, the use of digital workplace platforms, training, and budget strategies. It also acknowledges the challenges posed by digital disruption, such as data security and lack of expertise, and provides a conclusion summarizing the key findings and recommendations. The report includes references to relevant academic sources.

Digital technology and
business

Table of content
• INTRODUCTION
• Short summary of finding from the CW1
• Set of the conclusion based on CW1
• Strategic recommendation to improve effectiveness
• CONCLUSION
• REFERENCES

INTRODUCTION
Digital business uses the technology in order
to create new values in the business model,
consumer experience and internal
capabilities which support their core
operation. There are various views on
exact meaning of the digital business from
an industry expert. Digital business is
creation of the new business opportunities
which traditional business can not offer.

Short summary of finding from the
CW1
CW1 is based on the technological platform and
software which are used in the business
organisation. Main purpose of the CW1 was to
identify uses of various technological platform
and other required software in organisation that
help the company to work properly. From the
CW1, it is find out that technology and software
make enable the organisation to track and
streamline their process and also help them to
satisfy the customer's needs (Cennamo, 2021).

Continue…
Main purpose of business like ZARA to use technology
is to bring down their product and operational cost.
It allow a business to create strong bind with the
suppliers, customer from all around this world.
Artificial intelligence is an effective technique for
ZARA as with the help of the integrating artificial
intelligence, Facebook messenger organisation
become enable to improve overall experience of the
customer which is main reason why respective topic
(technological platform and software) has been
developed.

Set of the conclusion based on CW1
• From the summary of CW1 it is concluded topic
of technological and software has become very
importance as it is observed that in modern
business environment, digital technology allow
the companies to conduct a cost effective
business activities and also enhance efficiency of
their product or service. With the helpful of
digital technology, ZARA interact with their
customer and provide a fair information that
make customer to take their purchase decision.

Continue…
It has grown as an outcome of current epidemic, sine it permit for the
commercial transaction to be conducted without any need for the physical
connection. In this changing environment, people are prone to avoid the
human touch and connection, therefore, meeting are held through latest
and innovative advanced technology. For this, zoom side call is an
effective application which has grown in the prominence during pandemic.

Strategic recommendation to improve
effectiveness
• In the above conclusion, various things
has been discussed, therefore form the
above conclusion it is analysed that
technological and software are essential
tool to run is to improve the customer
management. a business in effective
manner. In organisation like ZARA,
main aim of the digital transformation is
to improve the customer management.

Continue…
These technologies are applied by
the business organisation at
workplace in effective way as
mentioned below:
• Cisco Webex
• Microsoft team

Continue…
There are various challenges posed by the
digital disruption. These challenges
are mentioned below:
• Data and applicable security
• Lack of expertise that lead
digitization initiatives
• Budget constraints

Continue…
Recommendation to improve
effectiveness are mentioned below:
• Use digital workplace platform-
• Provide training
• Budget strategy

CONCLUSION
• From the above report it is concluded that technological platform and
software are every crucial for the organisation as it its users to run their
appreciation and other operational activities smoothly without worrying
about technology which support them. It also allow the technical staff to
extend, enhance and upgrade the application software, enhancing speed of
the business. There are various challenges that an organisation facing.
These challenges are posed by the technological disruption.

REFERENCES
Bosler, M., Burr, W. and Ihring, L., 2021. Digital innovation in incumbent
firms: An exploratory analysis of value creation. International Journal of
Innovation and Technology Management, 18(02), p.2040003.
Cennamo, C., 2021. Competing in digital markets: A platform-based
perspective. Academy of Management Perspectives, 35(2), pp.265-291.
Cowley, S., Humphrey Jr, W. and Muñoz, C., 2021. Industry Certifications in
Digital Marketing and Media Education: An Examination of Perceptions
and Use Among Educators. Journal of marketing education, 43(2), pp.189-
203.