Impact of Digital Marketing Channels on Communication Strategies

This report provides an overview of digital marketing strategies and their impact on communication tactics for various companies. It examines the role of different digital marketing channels, including content marketing, social media marketing, online PR, email marketing, affiliate marketing, marketing automation, and search engine optimization, in enhancing communication with target audiences. The report highlights how these channels contribute to a company's communication strategy, focusing on building brand awareness, driving web traffic, engaging customers, and ultimately increasing sales. It also discusses the importance of using these channels systematically to promote ventures globally, considering the needs and expectations of each customer. The report concludes that by leveraging social media, email, search engine optimization, and other digital marketing channels, organizations can effectively interact with key customers and capture their attention, leading to continuous purchasing of promoted products.

DIGITAL MARKETING

TABLE OF CONTENT
 INTRODUCTION
 TASK
 CONCLUSION
 REFERNCES

INTRODUCTION
 Digital marketing is one of those online advertising concepts that helps organizations to connect with profitable and potential
consumers who are capable to utilize internet and other types of digital tools.
 The current presentation will be based on appropriate examples of varied companies that has been utilized digital marketing tools and
channels to communicate with target market as potential audience.
 The study will explain how each channel contribute to communications tactic for respective enterprises as a part of promotional aspect
of marketing mix concept.

Justifying how digital marketing sources contribute to
communications strategy for several firms as key element of
marketing mix
Digital marketing
platforms
Content
marketing
Social media
marketing
Affiliate
marketing
Marketing
automation
Email
marketing
Online PR

Search engine optimization
 It is the best example of digital marketing channel, through which a marketer whether they work in ZARA or other brand, may
effectively communicate with target market, who seems to find out the most trust able companies that offer quality products or services
as per market needs.
 It helps to get a page of organizational marketing to rank high in search engines such as Google, which make searching easy for a
customer about a firm, which enable both parties to interact with each other on the basis of gathering and providing data in the context
of goods in which individual customer take interest to purchase.

Pay per click
 It is one of those digital marketing sources that most of the organizations utilized, in order to drive traffic to their official websites,
where skilled and knowledgeable candidates accessible to interact with them and share personal agenda of their companies.

Content marketing
 In term of digital marketing method, content advertising is especially used to engage customers, attract and retain them by
communicating with them and promoting venture through developing and sharing videos as well as other media.
 For example, ZARA may use content marketing which enable its management to gain benefits of communicating potential buyers and
retaining them forever by answering their each question, via using digital sources.
 It may contribute to promote excellent brand awareness and increase web traffic even better than main competitors of organization that
operate in similar sector.
 By using social media posts, eBooks, videos and graphics, a marketer may engage buyers.

Social media marketing
 It is the most commonly utilize marketing channel in the world of business that have used
by many organizations, whether it is small or large.
 Just like other, social media marketing also contribute to communication tactic of
respective companies in term of building strong and trust worthy relation with buyers.

Affiliate marketing
 As marketing arrangement, affiliation marketing may contribute to interaction strategy of Sainsbury in term of gaining the attention of
customers through referrals.
 With this approach, marketer may effort to promote their affiliate programs by offering discounts or bonuses to customers that buy offer
exchange for money.
 The best thing about this emerging digital marketing tool is that it contribute to advertise venture that encourage buyers to purchase by
sweetening existing deal.
 It also named as online sales strategies that drive the attention of marketer towards increasing sales by permitting others targeting same
customers

Marketing automation
Email marketing
Engage customers
Influence target market
Retain potential
customers
Generate web traffic

Email marketing
 It help generate revenue and customer base.
 It contribute to maximize organization productivity.

Online PR
 Increase online existence of ventures that help to interact target market.
 It help to attract customers.
 It contribute to enhance their satisfactory level.