University of X: Digital Communication Reflective Journal

This reflective journal explores the student's understanding of digital communication. It defines the concept, emphasizing the use of digital tools like websites and social media for written and verbal communication. The assignment highlights the importance of effective communication in the digital age, connecting it to customer interaction and business updates. It discusses the impact of communication on business success and failure, and outlines steps for improvement. The student reflects on the module's impact on their knowledge and future application, emphasizing the significance of effective communication in business and customer engagement, including leveraging digital tools and communication strategies to enhance business outcomes and brand image.

REFLECTIVE LEARNING JOURNAL
Your assessment submission must include a title page including the following
information
• Module code and Module Name:
• Module Leader:
• Student Number:
• Total Word Count:
• Assessment Submission Date:
Module Name: Communication in the Digital Age (CDA)
Date • Self-Reflection
According my point of view, digital communication is the use of internet to communicate.
These are the efforts of the business organisation to interact with the stakeholders. The aim is
to let the customers know about all the information about the company.

• Explain how digital tools can be used for written and verbal communication
I understand that digital tools play an essential role in digital communication. They facilitate
the work of business and help them to communicate with the customers. For example, the
blogs published by the company on the website are part of written communication. They are
read by customers and are attracted (Sashi, 2021). I also analysed that videos are posted on
the social media channels that show verbal communication and is more effective way of
digital communication.
• How effective communication in the digital age is essential
Effective communication plays a critical role in interacting with the customers and to let
them know about the updates done by the company. It is necessary in the digital age to have
regular interaction with the customers and let them know about the changes that take place in
business (Raets and Janssens, 2021). I have understood that there are so many benefits of
having effective communication. This directly attracts the customers towards the business. It
also helps in enhancing the sales of the business.

• How effective communication can impact business success and failure
As per my point, good communication helps the business to establish effective image in
market. The brand image is necessary to get good support from customers. On the other side,
I will say that bad communication leads to loss in customers.
• What I need to do to improve my understanding and what further steps take
After completion of this module, I am able to enhance my knowledge regarding digital
communication. I am able to understand its concept and importance in effective manner. I
will use the same in future at the time of starting my business and letting the customers know
about the business. I will learn from the same and take care of using similar communication
in my future.

REFERENCES
Books and Journals
Raets, S. and Janssens, J., 2021. Trafficking and technology: Exploring the role of digital
communication technologies in the Belgian human trafficking business. European
journal on criminal policy and research, 27(2), pp.215-238.
Sashi, C.M., 2021. Digital communication, value co-creation and customer engagement in
business networks: a conceptual matrix and propositions. European journal of
marketing.