MGT502 Business Communication: Apple Inc. Digital Strategy Report

This assignment is a comprehensive report analyzing the digital communication strategy of Apple Inc. It begins with an introduction to business communication and the impact of digital channels, highlighting the importance of effective communication with stakeholders. The report provides background information on the evolution of digital communication, the role of social media, and the challenges faced by businesses in this landscape. The context of the assignment focuses on how Apple Inc. identifies and implements digital communication strategies, including setting goals, understanding the target audience, and leveraging social media. The proposal outlines the scope of the report, emphasizing the use of digital channels for internal and external communication, and the importance of adapting to changes in the digital landscape. The report further discusses effective strategies, the positive and negative aspects of social media, and how businesses can use technology for effective communication. It also includes references to relevant academic articles and research.

Running Head: DIGITAL COMMUNICATION STRATEGY
Digital Communication Strategy
Assignment 2: Proposal and Report
Name of the Student
Name of the University
Author Note

Running Head: DIGITAL COMMUNICATION STRATEGY
Table of Contents
Introduction.................................................................................................................................................3
Background..................................................................................................................................................3
Context........................................................................................................................................................4
Proposal.......................................................................................................................................................5
References...................................................................................................................................................6

Running Head: DIGITAL COMMUNICATION STRATEGY
Introduction
Business communication can be referred as to the flow and exchange of ideas, information and
thoughts in a formal manner and within the workplace. It has gained significant place in the daily
business routine and because of this the organizations are focusing more on having effective
communication in the business. Business communication serves as a catalyst to the growth and
development of business. From last few decades, human communication has progressed and the
advent of digital channels have also provided a platform to people to interact with each other.
Advances in technology helped in making the business communication more effective than ever
before (Patrutiu-Baltes, 2016).
The business communicates with its stakeholders to keep its growth intact. It communicates
with its customers to promote its offerings, with employees to get the work done effectively and
on time, with shareholders to keep their investments intact. Communication can also be
considered as the essence of management and business because it helps in fluffing the ultimate
motive of the business (Çizmeci & Ercan, 2015). ). In this proposal, an idea will be presented
about the whole report. It is based on Digital communication strategy of Apple Inc. which will be
analyzed with the help of various articles. Various trends of digital communication used by
Apple Inc. and its importance in the present business environment will be discussed in the
following proposal and report.
Background
The last assessment was about the analysis of various articles focusing on Digital
Communication strategies and its role in the present business environment. The businesses uses
Social media nowadays because of the increasing use of social media on the internet. Social
media brings many benefits for the business but on the same hand, many disadvantages it carries.
Social media can increase the popularity of the business but it can also do negative publicity of
the business at a much faster rate. It provides freedom to the users to express their views about
the business which could also be misused by the competitors (Leonardi, 2017).
Assignment 1 highlights that social media is a revolution. It has made communication much
easier than before. It eliminates the cultural, distance and language barrier of communication.

Running Head: DIGITAL COMMUNICATION STRATEGY
The digital media promotes participation of people and helps in community building but on the
other hand, it also have to face challenges like threat of negative publicity, copy of content and
privacy of data (Stohl, Etter, Banghart & Woo, 2017).. The previous assignment also highlights
that CSR and sustainability helps in building up a good rapport with the stakeholders. It says that
the strong internal communication helps in having a strong influence on social media. Global
organizations like Apple Inc. are using digital channels to connect with their branches or outlets
available at various places. The gap in communication can be easily addressed by using digital
channels and which is the ultimate aim of Apple to use digital mediums for communication. It
helps in developing good relations between the business and the customer. The multinational
companies like Amazon, Google, Samsung and many other are using digital communication
strategies for the purpose of communication with different stakeholders situated worldwide.
These companies compete with Apple Inc. by being active on the digital platforms.
Context
The context of this assignment is Digital Communication strategies which plays a crucial role in
transferring knowledge, skills, information, ideas and messages within the business. The digital
strategies are made after setting the business objectives in mind and by concentrating on the
target market of the business. Apple Inc. follows some key steps to identify the best digital
communication strategy. The goals are identified first and then the current situation of the
business is considered. An insight is gained about the target audience and then the digital
communication strategies are made. It is evident that social media has given voice to people and
this has sharpened the interactions of consumers with business which was not so easy before for
Apple. In the new digital media landscape, the customers can listen and analyze the company’s
claims and can also motivate business to achieve its goals (Trier, Fung & Hansen, 2017).
The companies like Apple have thousands of people working across the globe and
communication becomes a serious challenge for these companies. In this case, social media and
other digital communication platforms provides an opportunity to the businesses to interact with
each other without any distraction. It helps in faster processes and in developing relationship
between the people sitting at diverse locations.

Running Head: DIGITAL COMMUNICATION STRATEGY
Proposal
E Business and e communication has seen tremendous growth in recent decades. It acts as a
mediator between employees and management. For using digital communication, Apple Inc. just
ensure that the set target audience are such which promotes business by raising their voices. It
should be strategically linked. The company faced a change due to digitization but it has made
the processes much faster and easier. The hassle free processes benefits the overall growth and
development of the business. Apple Inc. should make internal and external communications
through digital channels (Lipiäinen, 2014). The companies working in virtual teams and open
culture motivates employees and support the talent of the individuals which benefits the entire
team and company. The companies could easily master the skills of communicating through
digital channels but it has to take care of few points like a difference should be made between
B2B marketing and B2C marketing. Filtered and quality content should be presented to the
customers (Pyhämäki, 2012).
The report will further discuss the effective digital communication strategies used in the business
of Apple Inc. and how they are used. It discusses how social media is used by the people and it is
both a negative and positive aspect for any business because the freedom of expression and
thought given to the customers can harm the business and its reputation in the long run. The
readers will be able to learn research skills, identify and apply effective communication methods
and evaluate and use the importance of technology so that effective business communication can
place (Macnamara & Zerfass, 2014).

Running Head: DIGITAL COMMUNICATION STRATEGY
References
Çizmeci, F., & Ercan, T. (2015). The Effect of Digital Marketing Communication Tools in the
Creation Brand Awareness By Housing Companies. Megaron, 10(2). 149-161.
Leonardi, P. M. (2017). The social media revolution: Sharing and learning in the age of leaky
knowledge. Information and Organization, 27(1), 47-59.
Lipiäinen, H. (2014). Digitization of the Communication and its Implications for
Marketing. Jyväskylä studies in business and economics, (152).
Macnamara, J., & Zerfass, A. (2014). Social media communication in organizations: The
challenges of balancing openness, strategy, and management. International Journal of Strategic
Communication, 6(4), 287-308.
Patrutiu-Baltes, L. (2016). The impact of digitalization on business communication. Sea:
Practical Application of Science, 4(2).
Pyhämäki, M. (2012). DIGITAL BUSINESS-TO-BUSINESS MARKETING
COMMUNICATIONS IN EMERGING MARKETS–Developing Business Marketing in Russia.
Stohl, C., Etter, M., Banghart, S., & Woo, D. (2017). Social media policies: Implications for
contemporary notions of corporate social responsibility. Journal of Business Ethics, 142(3), 413-
436.
Trier, M., Fung, M., & Hansen, A. (2017). Uncertainties as Barriers for Knowledge Sharing with
Enterprise Social Media. Retrieved from http://aisel.aisnet.org/cgi/viewcontent.cgi?
article=1103&context=ecis2017_rp.