MGMT20143: Digital Marketing & Communications Consultancy Pitch

This project outlines a business pitch for a digital marketing and communications consultancy, focusing on leveraging digital communication to connect businesses with their target audience. The pitch details the process of utilizing social media, identifying target customers, and building customer confidence. It addresses the market problem of excessive service needs and the challenges faced by startups due to financial constraints and the knowledge-intensive nature of digital transitions. The proposed business model incorporates social media advertising, pay-per-click, paid search, and digital remarketing. Key elements of the startup, such as value proposition, customer relationships, channels, and revenue model, are discussed, along with financial and operational feasibility. The project also considers the expectations from investors and the potential return on investment, emphasizing the importance of digital communication in achieving commercial objectives and mitigating threats.

Digital Marketing and
Communications’ Consultancy

Introduction
The rapid changes in the market is necessary
success of the entrepreneurs
The supporting technology that is in focus is the
digital communication
It can help in connecting people with the
organisation of their choice

New idea generated
The new idea generated the digital communication system. The
use of various digital medium that is the social media, pay per
click and paid search are some of the sub factors that need to
be adopted so that companies like Woolworths or Tesla an gain
benefit while competing with online companies like Amazon

Description of the process
Use social media and Youtube
Identify target customers
Help in gaining the confidence of the
customers
Easy use of the process

The market problem
Excessive need of service
Can be problematic for start up companies
due to lack of finance
The transition require heavy digital
knowledge

Benefits of the idea
Helps in identifying the needs of the customers
Identifies the target market
Creates promotional strategies
Can use celebrities

Business model used
Social media advertising
Pay per every click
Paid search
Display adverts
Digital remarketing

Four key elements of start ups
Value proposition
Customer relationships
Channel
Revenue model

Constraints of the project
People
Financial
Operation
al

How the business process will work
Owners of cars can
register their cars with
the business using the
company’s mobile
application.
The owners’ cars
would be tested for
quality and legal
ownership
The customers who
wish to rent the car
can register on the
mobile application and
rent out their
preferred car for their
preferred time
duration
The customer’s identity
would be validated and
police verification
would be conducted
Car can be rented to
customer

Monetising the idea
Creativity can be maintained that highlights the
competitiveness of the competitors
Implementation of software such as video analysis
or image scan can be implemented with the process
It requires knowledge and know-how of the
situations that exist

Financial feasibility Year 1 Year 2
Annual cumulative price (revenue) increase - 2.00%
Annual cumulative inflation (expense) increase - 2.00%
Interest rate on ending
cash balance 0.50% 0.50%
Year 1 Year 2
Gross revenue $393,000 $400,860
Cost of goods sold $82,500 $84,150
Gross margin $310,500 $316,710
Other revenue [source] $0 $0
Interest income $0 $0
Total revenue $310,500 $316,710
Operating expenses
Sales and marketing $6,000 $6,120
Payroll and payroll taxes $50,000 $51,000
Depreciation $72,500 $73,950
Maintenance, repair,
and overhaul $0 $0
Total operating
expenses $128,500 $131,070