BIZ101 Assessment 2A Report: Digital Communication in the Workplace

This report, prepared for the BIZ101 Business Communications course, investigates the application of digital communication strategies, with a specific focus on social media's role in the workplace. The report explores the impact of social media on employee engagement, knowledge sharing, and overall organizational communication. It analyzes several journal articles and website resources to understand how companies like Woolworths utilize social media platforms such as Facebook for internal and external communication. The report further examines the benefits and drawbacks of using social media, including its effects on employee performance, job satisfaction, and decision-making processes. The conclusion emphasizes the importance of social media in enhancing employee retention, motivation, and collaboration. Recommendations are provided to address potential challenges in knowledge sharing and employee participation. The report is based on the assessment brief that requires an analysis of digital communication strategies within an organization.

RUNNING HEAD: COMMUNICATION 0
“DIGITAL COMMUNICATION”

COMMUNICATION 1
Table of Contents
Introduction......................................................................................................................................2
“Using social media in the workplace to communicate”.................................................................2
Conclusion.......................................................................................................................................5
Recommendations............................................................................................................................5
References........................................................................................................................................6

COMMUNICATION 2
Introduction
Social media refers to the means through which employees interact with each other; in
this employee does the creation of the message, share and exchange the message through social
media networks, the staff members use Facebook, Twitter to communicate with each other to
communicate more with the employees (Fusi & Zhang, 2018). The main objective and purpose
of this report is to understand the usage of social media in the workplace for communication.
This topic is selected because majority of the organization use social media to contact their
suppliers, investors and various other stakeholders. The intended audience of the report is the
persons who interested in finding the application of the social media in the organization.
Woolworths is the supermarket in Australia which is founded in the year 1924 and offer
beauty, grocery and various household products to the customers. The company is in the retail
industry which has about 100,000 employees in the organization. The company has 1,024
number of locations and in the year 2019, the revenue of the company was $ 39,568 billion (Jie
& Gengatharen, 2019). The company adopts social media strategy for communication for
collaboration and supporting in increasing engagement among the employees towards the
organization. Therefore, through Facebook Company communicate the important message to all
the employees. The digital communication strategy is increasing widely among the companies;
in this report social media strategy is used to understand their application in the workplace for
communication.
“Using social media in the workplace to communicate”
Fusi, F., & Zhang, F. (2018). Social Media Communication in the Workplace: Evidence
From Public Employees’ Networks. Review of Public Personnel Administration , 2
(1), 1-27.
The name of resource is “Social media communication in the workplace: Evidence From
Public Employees Networks”. It is the “Journal Article” which revealed that social media
communication in workplace leads in maintaining better working environment it is because of
increasing the positive affect of employees among each other (Fusi & Zhang, 2018). It is because

COMMUNICATION 3
this leads in increasing job satisfaction, changes the job attitude and raise the employee’s
performance. This article is relevant to the topic this is due to the reason because it provide the
information about the benefits of social benefits among the employees and describe that it is also
considered more important for the organization.
The reliability of the article shows from the authors authority this is due to the because all
the authors are highly specialized in their field. It is published in “Review of Public Personnel
Administration” which shows that it is credible resource. The transparency of the article
describes from the data collection method which is used to collect information from the
employees. The objectivity of the article describes that social media in business communication
considered important for job satisfaction and it was published in 2018 which shows its currency.
Wang, P., Chaudhry, S., Li, L., Cao, X., Guo, X., Vogel, D., et al. (2016). Exploring the
influence of social media on employee work performance. Internet Research , 26 (2).
The name of the resource is “Exploring the influence of social media on employee work
performance” it is the journal article. This revealed that social media leads in transferring the
knowledge among the employees so that each and every important information shared among the
employees (Wang, et al., 2016). This leads in sharing the vision, objective and overall mission of
the organization. Furthermore, the article also describe that social media allow the employees to
adopt various other technology and to increase coordination and team work among the
workforce.
The article is reliable because authors are the professor in the field of business
communication and are well-qualified in their area. The credibility of the article it is because this
is published in Emerald insight and information is done through 376 employees which shows
that there is transparency in the article. Furthermore, the objectivity of the article revealed that
there is direct relationship between social media and knowledge sharing. In 2016, the article is
published which describe is currency.

COMMUNICATION 4
Cleary, J. (2019). The impact of social media at the workplace. Retrieved from In House
Legal: https://inhouse-legal.eu/in-house-managment/social-media-workplace/
The name of the resource is “The impact of social media at the workplace”, it is the
article from website which describes that social media leads in getting continuous feedback of
the problem instantly. This affects the productivity of the employees by increasing teamwork,
collaboration and resolving the risks in timely manner through coordination of the employees.
Social media leads in including all the employees and develop opportunities for the employees to
promote them in the higher roles and responsibilities (Cleary, 2019).
This article is reliable because author published more paper about the business
communication in the workplace and through observation the information is provided in the
article which is related with the real world. It is published in Inhouse Legal website which
reveals the transparency of the article. The objective of the article describes the influence of
social media on the proper functioning of the organization through motivating employees and
article publishes in 2019 which reveal the currency of article.
Bizzi, L. (2018). Employees Who Use Social Media for Work Are More Engaged — but Also
More Likely to Leave Their Jobs. Retrieved from Harvard business review:
https://hbr.org/2018/05/employees-who-use-social-media-for-work-are-more-
engaged-but-also-more-likely-to-leave-their-jobs
The name of the resource is “Employees Who Use Social Media for Work Are More
Engaged — but Also More Likely to Leave Their Jobs”, this is the website article. In this article
author describe that social media is also use in business communication and support the
companies to increasing the sales and maintain positive relationship and team work in the
organization. Social media leads in enhancing the relationship among the employees. It is
revealed that up to 60% of the employees believe that it leads in raising the capability to make
effective decision (Bizzi, 2018).
The article is publishing in Harvard Business Review, which shows the credibility of the
article and author is specialized in the field of business communication which shows the
reliability of article. It is transparent because the various employees from the different industries
are selected by the authors for data gathering. The objectivity of the article reveal that social

COMMUNICATION 5
media is considered one of the important and efficient technique for communication which
solves the complex problem, the article is updated in the year 2019.
Conclusion
From the above, it is concluded that social media tool is become one of the efficient
method through which employees retention and motivation is increased in the organization.
Furthermore, it also leads in increasing coordination as well as include several department and
stakeholders in the communication.
Recommendations
It is estimated that companies find issues in not involving and participating the
employees in communication that is finding complexity in sharing the knowledge among the
team members. Therefore, social media can support in including more employees due to sharing
more knowledge and message to various stakeholders of the organization.
References

COMMUNICATION 6
Bizzi, L. (2018). Employees Who Use Social Media for Work Are More Engaged — but Also
More Likely to Leave Their Jobs. Retrieved from Harvard business review:
https://hbr.org/2018/05/employees-who-use-social-media-for-work-are-more-engaged-
but-also-more-likely-to-leave-their-jobs
Cleary, J. (2019). The impact of social media at the workplace. Retrieved from In House Legal:
https://inhouse-legal.eu/in-house-managment/social-media-workplace/
Fusi, F., & Zhang, F. (2018). Social Media Communication in the Workplace: Evidence From
Public Employees’ Networks. Review of Public Personnel Administration , 2 (1), 1-27.
Jie, F., & Gengatharen, D. (2019). Australian food retail supply chain analysis. Business Process
Management Journal , 1 (2), 5-10.
Wang, P., Chaudhry, S., Li, L., Cao, X., Guo, X., Vogel, D., et al. (2016). Exploring the
influence of social media on employee work performance. Internet Research , 26 (2).