ICT Report: Web Conferencing Providers and Digital Communication

This report delves into the realm of Information and Communication Technology (ICT), focusing on web conferencing providers and the digital communication skills essential for conducting online research. It explores different types of web conferencing tools, such as GoToMeeting and Zoom, highlighting their features, applications, and suitability for various business needs. The report also examines the digital communication skills required for effective online research, including flexibility, passion, curiosity, commitment, and empathy. Furthermore, it addresses the challenges encountered during online research, such as security issues, sampling biases, technological limitations, and credibility concerns. The report concludes by emphasizing the importance of ICT in modern business and the skills needed to navigate the digital landscape successfully.

ICT

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
LO 3 .....................................................................................................................................................3
Different types of Web conferencing providers...............................................................................3
LO 4......................................................................................................................................................6
Digital communication skills for conducting online research along with challenges faced............6
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................8

INTRODUCTION
Information and Communication technology is defined as a set of technologies which main role is
to provide accessibility to information and data with the help of telecommunication means. It
consists of products which function is to receive, stores, manipulate, retrieve and transmit
information in a digital and electronic form. The present report is based on Web conferencing
providers which provides ease to many business organisation as well as companies in conducting
their meetings and discussions via internet based technology. It will define brief about their
application use and suitability feature in minimizing cost expenses related to travelling and
accommodation facility. Further, it will define skills which are requisite for conducting and
overcoming challenges of online research.
MAIN BODY
LO 3
Different types of Web conferencing providers
Web conferencing is an online service process with the help of which many business
organisation can conduct their business meetings online or in the digital form. It has provided
assistance in form of ease to companies in carrying on their live meetings, conferencing, training
sessions, presentation by using internet facility such as TCP/IP connections. By this facility,
company has been able to reduces their cost expenses related to travelling, accommodation facility
as they don't have to go anywhere for holding their business meetings and discussions.

Web conferencing providers are those service providers which are dealing in rendering
online service business for supporting business meetings, presentation, training sessions etc. among
number of companies. These includes:
1. GoToMeeting – It is one of the best web conferencing software application, which provides
assistance to companies related to conducting of business meetings. It is an online web
conferencing and meeting software tool which connects teams and its members, people by
getting all of them in one place together (Tan, 2017).
2. Zoom – It is considered as one of the simple tool for conducting video conferencing from
any place. This web conferencing software promotes collaboration and integration with the
help of an integrated system related to web conference, online meeting, and group
messaging.
Features
GoToMeeting Zoom
 It is professional conferencing tool
which assist in conducting online
meetings, presentations, group
discussions in an easy manner.
 One of the simplest, reliable and
effective means of conducting web
conferencing business.
 One can have its own personal
meeting room and can hold meeting
from any location like email, instant
tool of messaging or Microsoft
office.
 It is very easy to join the live
meeting by answering call.
 It is a perfect tool of web
conferencing as it provides every
solution in one application.
 With the use of Zoom software, one
can conduct video call, audio call,
can share screen and send messages
across any device.
 This provides ease to individual in
holding meetings, messaging
process with full flexibility aspect
from any iOS, Android device.
Also, it assists in scheduling of
meeting, presentations as per the
convenience.
Application
GoToMeeting Zoom
 It is a web hosted software tool
which is marketed and created by
LogMeln.
 It is considered as one of the best
cloud video conferencing software
as it allows the users a capability to

 It is one of the application which
provides benefits related to online
meeting, screen and desktop sharing,
video conferencing.
 This software package enables the
individual user in interfacing with
another user of computer, clients,
customers or office colleagues with
Internet facility in the real time.
 It is considered as a perfect tool
from the perspective of gathering
and conducting of conferencing with
the participants at the international
level. This tool requires PIN-based
entry from security point of view
and participants has to enter correct
PIN or code for joining
conversation.
have dual screen sharing support
system. Both the parties in
conferencing can view screen and
presentation as well.
 It also provides remote
conferencing services with the help
of cloud computing system. It offers
communications software tool
which is having facility of video
conferencing, online meetings,
messaging and mobile collaboration
(Kent and Martell, 2017).
 One of the best use of Zoom
application is Group collaboration
function which allows users in
creating of groups, sending text,
image, audio files on instant basis
to meeting members of the group.
 It further allows users to record
virtual meetings in video formats of
MP4 & M4A.
Suitability
GoToMeeting Zoom
 Is suitable for every type of
customer viz. small and medium
businesses, large enterprises and for
freelancers as well.
 The device which support this
application tool includes Windows,
iPhone, iPad, Mac, Web based etc.
 GoToMeeting software tool
provides various measures in form
of support channels such as training
 This software application is best
suited for every customer types
including small and medium
businesses, large enterprises as
well.
 One of the best feature of this tool
is that every device support this
application such as Android, iOS,
Mac, Web based etc.
 It is also having unlimited cloud

videos, live training session, PDF
guidance and live chatting option
(Bader – Natal and et.al., 2016).
storage capacity which can be used
by its users for saving any form of
recorded or important business
files.
LO 4
Digital communication skills for conducting online research along with challenges faced.
The term digital communication is related with the efforts made by an organisation for inline
communication. Many channels are used by companies for making connection with its customers,
clients, employees, stakeholders as well as investors. Professional having digital marketing skills
and expertise in digital communication field are hired for exploring the field. These experts are
responsible for creating online brand assets, social media audience etc. Employees and managers
should possess following skills:
1. Flexibility – It is very important for a manager to have flexible nature towards changes. A
manager should be capable of managing business resources as the requirements. One should
be adaptable to changes as per the priorities for the betterment of business goals.
2. Passionate – Having passion for achieving some goal can help in development of business
up to a new level. Digital communication manager should have the skill of persuading its
customers by designing of an effective message.
3. Curiosity – Manager should have a zeal of making high market growth and of learning
more new business aspects, concepts which can help in making performance much better &
profitable (Guo and Möllering, 2017).
4. Commitment - The digital communication practitioners should have a deep insight as well
as understanding about people, business processes and communication channels. Also, by
having strong commitment towards the future goals can help in bringing change rapidly.
5. Empathy – A manager should be capable of good thinking and understanding from
everyone point of view for making business run smoothly and successfully. It helps in
influencing customers, clients and other stakeholders and making strong connection with
them which further assist in future business growth as well as success.
Challenges faced during conducting online research includes following aspects:
Online research study or web based survey are considered as difficult process for controlling
because of easy public access resulting in skewing of the sampling process and thus affecting the
consequent outcomes. Many challenges have to be faced viz.
1. Security issue – While carrying on online research, many users are warned about bogus

links having viruses and phising attacks resulting in hampering of business data and
information. Data should be kept confidential and password protected from being misused
by its rivalry firms.
2. Sampling issue – Having bias sample can affect the business operations which is made by
self selection biasness in the sample. For completing online research, sample should be
selected from a fixed number of manager or customer.
3. Technological issue – While undertaking research online, researcher sometimes has to face
poor response from internet, website presentation, internet speed or viruses fear. For
overcoming this issues, proper and effective software has to be installed thereby minimizing
risk of viruses (Gottfried and et.al., 2015).
4. Credibility issues – It arises when customers or participants upload wrong demographic
information or don't update it timely. Different customer behaviour related to digital or
online communication mode can further affect the result by skewing it.
CONCLUSION
From the above report it can be concluded that with the development and advancement of
technological features, it has assisted many business organisation in reducing their cost expenses.
Information and Communication technology is related with the services which are delivered via
internet based facility using TCP/IP connection across the world for conducting web conferencing
such as meetings, presentations, training sessions, group discussions etc. among different
companies. The report has discussed that how web conferencing has supported businesses in
minimizing their cost expenses, saving time horizon and smooth flow of communication between
users of different places. It has also assisted in screen sharing facility by use of which any user can
access to information or data as required for completing a particular task or during meeting.
Furthermore, the report has discussed about two best web-conferencing tool viz. GoToMeeting and
Zoom. At last, the report has disclosed digital communication skills which are necessary for
conducting marketing research successfully.

REFERENCES
Books and Journals
Bader - Natal, A. and et.al., 2016. Participation queue system and method for online video
conferencing. U.S. Patent 9,521,170.
Gottfried, J. and et.al., 2015. Virtual conferencing and meeting systems: Resources for online
connections. College & Research Libraries News. 76(2). pp.98-101.
Guo, S. and Möllering, M., 2017. Collaborative Tasks in Web Conferencing: A Case Study on
Chinese Online. JALT CALL Journal. 13(1). pp.3-23.
Kent, T. and Martell, K., 2017. Web-conferencing using Zoom Video.
Tan, Y. S., 2017, June. Locus of Control–Online Instruction Using Web Conferencing Tool.
In EdMedia+ Innovate Learning (pp. 904-908). Association for the Advancement of Computing
in Education (AACE).
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