Digital Communication Strategy in Organization Report Analysis

This report delves into the significance of digital communication strategies within organizations, emphasizing the implementation of instant messaging, group messaging, discussion forms, and chat rooms to enhance business operations. The report analyzes various journal articles and books to assess the impact of these communication tools on workplace efficiency and productivity. It summarizes key resources, including articles by Coetzee et al. (2014), Ng et al. (2017), Markman (2015), and Herring, Stein & Virtanen (2013), highlighting their insights on cyber computing systems, technology-enhanced learning, utterance chunking, and pragmatics of computer-mediated communication. The report also includes a reliability test for each resource, evaluating the accuracy and interlinking of the data. The overall conclusion underscores the importance of effective digital communication for reducing complexity and boosting productivity within organizations.

RUNNING HEAD: Digital communication strategy in organization
1
Name of the student-
Topic - Digital communication strategy in organization
University name-

Digital communication strategy in organization 2
Table of Contents
Introduction........................................................................................................................3
Name of the resources.......................................................................................................3
Brief summary on each of the resources taken in this report............................................3
Resources-1....................................................................................................................3
Resources-2....................................................................................................................4
Resources-3....................................................................................................................4
Resources-4....................................................................................................................4
Apply reliability test for each resources.............................................................................5

Digital communication strategy in organization 3
Introduction
With the increasing ramified economic changes and complex business structure, each and
every organization needs to implement proper strategic communication between its employee
and vendors for the effective busiens functioning. This research proposal has been prepared with
a view to analysis various journal articles and books for implementing instant messaging/ group
messaging, discussion forms and chat rooms in the workplace.
Name of the resources
In this report, there are various resources such as articles, peer review, books and online
data have been analyzed. These articles and books reflects the key information on the instant
messaging/ group messaging, discussion forms and chat rooms in the workplace. After
evaluating the details and data given in these articles and books, it is considered that if
organization does not instant messaging/ group messaging, discussion forms and chat rooms in
the workplace then it will not only increase the complexity but also provide low level of
productivity in organization.
Brief summary on each of the resources taken in this report
Resources-1
Coetzee, D., Fox, A., Hearst, M.A. & Hartmann, B., (2014), March. Chatrooms in MOOCs: all
talk and no action. In Proceedings of the first ACM conference on Learning@ scale
conference (pp. 127-136). ACM.
As per the perception of Coetzee, et al (2014) it is evaluated that if proper level of cyber
computing system in used in value chain activities or implementing instant messaging/
group messaging, discussion forms and chat rooms in the workplace then it will increase
the efficiency of business and productivity at large. For instance, this level of

Digital communication strategy in organization 4
communication channel in organization will reduce the time and cost involved in
business.
Resources-2
Ng, R. Y. K., Lam, R. Y. S., Ng, K. K., & Lai, I. K. W. (2017). Identifying the Needs of Flexible
and Technology Enhanced Learning in Vocational and Professional Education and
Training’s (VPET) Workplaces. In New Ecology for Education—Communication X
Learning (pp. 107-117). Springer, Singapore.
As stated by Ng, (2017), it is reflected that if proper level of equilibrium is established between
flexibility of technologies with the demand of employees and enhanced learning program
for employees then it will surely increase the productivity of organization. For instance,
reducing complexity of business will increase the efficiency of business.
Resources-3
Markman, K. M. (2015). Utterance chunking in instant messaging: A resource for interaction
management (pp. 61-79). Hampshire, England: Palgrave Macmillan.
As per the view of Markman, (2015) it is divulged that implementing instant messaging/ group
messaging, discussion forms and chat rooms in the workplace is accompanied with the
long process system. If organization could adopt cyber computing enterprises resources
planning then it could reducing the chances of message chunking and provides clear
communicating process.
Resources-4
Herring, S., Stein, D., & Virtanen, T. (Eds.). (2013). Pragmatics of computer-mediated
communication (Vol. 9). Walter de Gruyter.
As stated by Herring, Stein & Virtanen, (2013), it is dipicated that if proper level of Pragmatics
of computer-mediated communication is adopted in business then it will provide a simple
intra communication channel among its employees and vendors. Implementing instant

Digital communication strategy in organization 5
messaging/ group messaging, discussion forms and chat rooms in the workplace is
completely based on the effective use of pragmatics of computer-mediated
communication in organization.
Apply reliability test for each resources
Particular Test-retest
reliability
Alternate
or parallel
form
reliability
Inter-rater
reliability
Internal
consistency
reliability
Standard
error
reliability
Resources-1 It reflects
the amount
of accuracy
of the
information
given in the
article.
It shows
that how
parallel
data have
been taken
in this.
All the small
data is
interlinked
with the
complete
articles and
other
references
given in this
work.
This Journal
article is
consisted
with other
articles of
the same
subject
matter.
It has less
standard
error and
accuracy
level is .90

Digital communication strategy in organization 6
Resources-2 It shows the
accuracy
level of
information
and data
shown that it
has 70%
accuracy of
work.
Parallel
data and
other
sources
have also
been
justified
properly.
It is interlinked
with its own
information
and other
articles
supported.
It is based on
the practical
implication
of data in the
organization.
Less level
of standard
error
Resoureces-
3
Reliable and
accurate
having more
than .80
value
It reflects
the .70
accuracy
It is interlinked
with all the
journal of the
communication
channel.
Data given is
reliable and
accurate
Below .70
Resources-4 Less
than .80
Less
than .90
and more
than .90
Data
interlinked is
excellent and
provide good
level of nexus
between all the
articles.
Reliable and
accuracy is
more
than .90
Below .80

Digital communication strategy in organization 7
References
Coetzee, D., Fox, A., Hearst, M.A. & Hartmann, B., (2014), March. Chatrooms in MOOCs: all
talk and no action. In Proceedings of the first ACM conference on Learning@ scale
conference (pp. 127-136). ACM.
Herring, S., Stein, D., & Virtanen, T. (Eds.). (2013). Pragmatics of computer-mediated
communication (Vol. 9). Walter de Gruyter.
Markman, K. M. (2015). Utterance chunking in instant messaging: A resource for interaction
management (pp. 61-79). Hampshire, England: Palgrave Macmillan.
Ng, R. Y. K., Lam, R. Y. S., Ng, K. K., & Lai, I. K. W. (2017). Identifying the Needs of Flexible
and Technology Enhanced Learning in Vocational and Professional Education and
Training’s (VPET) Workplaces. In New Ecology for Education—Communication X
Learning (pp. 107-117). Springer, Singapore.