Analysis of Digital Marketing in Communication Strategies Report

This report provides a comprehensive analysis of various digital marketing strategies and their application within communication strategies. The study examines the effectiveness of social media marketing, search engine marketing, email marketing, and the use of chatbots. It explores how companies like H&M, Tesco, and Amazon leverage these strategies to achieve their communication objectives, enhance customer engagement, and improve brand awareness. The report highlights the significance of each digital marketing example, providing insights into their contributions to communication strategies and their impact on overall marketing success. The analysis includes discussions on organic and paid social media marketing, the role of search engine optimization, the benefits of personalized email campaigns, and the advantages of chatbot integration. The report concludes by emphasizing the importance of these digital marketing strategies in today's business environment.

Practical Digital
Marketing

Table of Contents
INTRODUCTION
Social Media
Search Engine
Email strategy
Chatbots
CONCLUSION
REFERENCES

INTRODUCTION
Communication strategy can be defined as a plan that organisation develops to
achieve its communication objectives. There are different digital marketing
examples that organisation can use for the purpose of achieving their
communication objectives. Digital marketing refers to marketing and
promotional activities that involve utilisation of different digital platforms and
channels. This study will discuss how digital marketing can be used in specific
communication strategy and will also involve analysis of their effectiveness
for marketing.

Social Media Marketing
This is one of the most important digital marketing example and this digital marketing
strategy is used by many organisations and some of them includes H&M, Tesco, and
Amazon. Social media refers to internet based platforms that allows its users to share
ideas and content. Most important and highly used social media channels include
Facebook, Instagram, Twitter and Pinterest. Businesses also are increasingly using
these social media platforms to connect and communicate with their target audience.
There are several ways in which social media channels are being used by companies
like H&M, Tesco and Amazon. This makes it one of the most important platform for
digital marketing. In order to use social media in digital marketing companies use it in
two ways that is organic social media marketing and paid social media marketing.

Cont..
Concerned with social media marketing in digital marketing this is one of the most effective digital marketing strategy that is used by organisations
in their communications strategy.
The reason behind its effectiveness is that social media enables to connect with target market and people who are interested in H&M and its
products.
Social media communication strategy leads to attention of customers towards H&M and other companies using it in their digital marketing and
reviews and popularity of brands also help in building trust of customers.
Another reason is that in present times social media channels have become very important that customers identify problems to their solutions and in
such time companies can offer their solutions to customers.
Social media is also effective because it enables H&M to effectively undertake omnichannel marketing. For omnichannel marketing social media
provides required content and information regarding customers.
Companies like H&M, Tesco and Amazon not only limit to promote their products on social media channels but can also sell their products through
social media by creating link on social media that leads to their websites and selling point.
Authorised accounts on social media also enhance credit and image of the organisation and creates basis so that customers can trust brands and their
offerings.
This means that social media communication strategy is highly important for success of digital marketing of H&M and other organisations.

Search Engine Marketing
This is another important digital marketing strategy that H&M
utilises and this also has effective contribution in communication
strategies of H&M. Search engine digital marketing is concerned
with a practice in which H&M uses paid advertisement services
that appear on search engine result page. In other words, search
engine is a digital marketing strategy that is used to increase
visibility of a website in search engine results page.

Cont..
Search engine digital marketing is an very important strategy to be considered by
communications strategy and H&M effectively uses this marketing strategy. There are
several ways in which search engine marketing contributes in communicates strategy of
H&M.
Increasing online shopping and search by consumers have made it very important that in
order to gain attention of consumers H&M has an online existence. Specifically being a
clothing brand online and search engine presence of H&M can help it is appearing at top of
search engine result page. Appearing at top also help consumers in building trust for quality
and in brand and it also create an image of being superior compared to other clothing brand.

Cont..
Majority of new visitors to website of H&M find it through different search queries and
as a result they reach to website of the company. This can be like about clothing brand or
any particular clothing product that customer is interested in and is sold by H&M.
Search engine digital marketing also is helpful for ensuring effective use of budget for
communications strategy. This is because H&M requires paying search engine on the
basis of impressions that result in visitors. This also helps in maintaining effectiveness in
financial aspect of communication strategy of H&M.
This discussion outlines that search engine digital marketing is also very effective digital
marketing and also make effective contribution in communications strategy of companies.

Email Marketing
This is another digital marketing strategy and in this strategy organisation like Tesco and
Amazon sends customised and personalised emails to customers communicating different
offers. This is also an effective digital marketing strategy and contributes in
communication strategies of companies like Tesco and Amazon.
This digital marketing makes effective contribution in communications strategy because
it helps in gaining attention of the prospective for the product and towards brands..

Cont..
In communication strategy email also is a cost effective strategy in which cost
associated with digital marketing remains low. This also enables organisations
to directly communicate with their prospective customers and also enhances
measuring effectiveness of digital marketing in communication strategy of
Tesco and Amazon. In addition to this organisation also increases brand
awareness, improves customer satisfaction and also facilitate automation of
communication strategy

Chatbots
Concerned with communication strategy of organisations Chatbots are also
being highly considered by organisations in present times. As AI and
digitalisation is getting more developed organisations are increasingly using
Chatbots to communicate with customers. This also serves as a means of
promotional communication.

Cont..
This is a very effective digital marketing strategy that organisations are using in present times and this is why it
has become very important contributor in communication strategy of Chatbots, Mastercards and Pizza Hut. Ways
in which Chatbots contributes in communication strategy includes-
Chatbots helps in answering fundamental questions being asked by customers and this is why they being
automation in communication strategy and also reduces times and efforts of employees. In addition to this they
also help in managing regular and fast communication with customers and enhance quality of organisational
communication.
In addition to this Chatbots provide 24/7 support to customers and this reduces waiting time for customers. This
reduces time of response to customers and help organisation in maintaiing standards of communication of
Mastercard.
Chatbots also contribute in communication strategy by gathering emails and information of customers and this
help Mastercard in enhancing quality of communication and promotional efforts of the company.