Business Communication Proposal: Coles Supermarket Case Study

This report is a business communication proposal that explores the role of digital communication strategies in business development, with a specific focus on Coles Supermarket as a case study. The proposal begins by highlighting the importance of communication in business growth, emphasizing both internal and external communication, and the transformative impact of digital communication. It then delves into the background of digital communication, discussing how it enhances business quality, digital fluency, and the role of social media platforms in connecting with customers and stakeholders. The proposal outlines the challenges of traditional communication strategies and proposes digital solutions, including social media. The organizational overview section uses Coles Supermarket to demonstrate the impact of digital communication on a large customer base, discussing how the company has adopted social media strategies to improve customer satisfaction and manage its brand image. The proposal also outlines challenges faced by Coles and suggests steps to implement digital communication strategies. The report includes a comprehensive list of references.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Assessment 1: Proposal...................................................................................................................3
Introduction......................................................................................................................................3
Background......................................................................................................................................3
Organizational Overview.................................................................................................................5
References........................................................................................................................................7

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Assessment 1: Proposal
Introduction
Business communication has been an important aspect for the growth of any business in
the market. Communication plays a vital role in the development of business in the market. Both
internal and external communication is required for maintaining a healthy work environment in
the company (Li et al. 2015). Digital communication has been changing the scenario of
traditional communication strategies. This research proposal will focus on different digital
communication strategies that can be applied for improvement of business in the market. This
proposal will also focus on the impact of digital communication strategies on businesses.
Background
Digital communication has been helping in enhancing the quality of business. The use of
digital technology in the communication has been creating several competencies in course of
technology for desired outcomes (Young, 2014). Digital fluency in the workforce has been
maintaining a proper approach to the development of communication skills. Social media has
been one of the best platform for enhancing communication among employees and customers.
The digital communication strategies have been maintaining a better approach to development of
company (Colbert, Yee & George 2016). The impact of the digital technology on the employees
will be discussed in the proposal. Social media platforms including Facebook, Twitter, Instagram
and Linked In have been helping in consulting with clients and stakeholders of the company
(Moreno et al., 2015). Business stakeholders have been maintaining a proper approach to the
fundamentals of communication. The company has been increasing its brand value in the
market. The current practice of the social media in the Coles Supermarket has been leading to the

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development of the company in the market. Social media have been helping in communicating
with different clients and people all over the word over the internet.
Digital communicating can be availed in most of the cases over social media platforms.
This paper will discuss about the problems in the traditional communication strategies evolved
by business organizations in the market (Ryan, 2016). This paper will discuss about digital
communication strategies that can be applied in the companies for their development in the
market. Social media has been taken as a communication tool in these cases for the development
of communication in the company (Karjaluoto, Mustonen & Ulkuniemi 2015). The managerial
cost of the company needs to be updated with the latest digital technology in the market for the
updating their software and hardware. A new generation system helps in maintaining a keen
approach to study. Various challenges related to the implementation of social media in the
organizational behavior (Newman, 2017). A knowledge management approach will be taken in
the research for determining interactivity with individuals for social networks. The use of several
social media techniques have been helping in collecting data and information for the business
organization in the market. Therefore, social media as a communication toll has been an effective
way to communicate with other customers at a time.
Social media has helped in sharing personal views and thoughts. Therefore, this might
help in maintaining a strong relationship with clients and customers in the market. The research
will focus on ways to build a string relationship with the customers in the market (Austin &
Pinkleton 2015). This might help in developing the business of the company in the market. The
use of digital communication in the companies help in creating a basic agenda for the
development of the company. A historical approach of the social media will be discussed in the

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research proposal. Therefore, the evolution of the social media in the market can be understood
properly.
Organizational Overview
This research proposal will took as Coles Supermarket as a case study for the study. The
impact of the digital communication on the business of Coles super market will be discussed.
Coles Supermarket has been utilizing impact of digital communication in the company. Coles
have been providing services and products to more than 4.5 million customers every week.
Therefore, it might become dofficult for the company to handle such a huge amount of customer
base at a time. Therefore, the company has moved to the digital communication platform using
the social media communication strategy (Baltes 2015). This strategy has helped the company to
communicate with a large number of customers at a time. Most of the customers are online over
the social media platforms. Therefore, it has become easy for the company to communicate with
them. The stakeholders of the company have focused on the development of customer
relationship in the market (Nagle & Müller 2017). However, social media communication has
helped in increasing the customer satisfaction level with the company.
This proposal has been focused on the implementation of the digital communication
strategy of the Coles Supermarket and how it has helped in increasing the business of the
company in the market. This research proposal will focus on various steps for implementing the
digital communication strategies in the company (Pedersen et al. 2016). The Coles Company has
been facing some challenges in the implementation of the digital communication strategy. The
huge number of customer base has been the major reason for this problem. Therefore, this
proposal will help in mitigating these problems in the Coles Supermarket (Oliveira & Panyik

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2015). The use of various techniques in the implementation of the digital communication
strategies in the company.
This digital strategy will help in improving the social media strategy. The proposal will
help in finding several ways to increase the use of social media communication strategy in the
company. The installation of internet and intranet connected devices in the company might help
in connecting with maximum number of people in the world (Killian & McManus 2015). The
company might look for the development of their customer relationship management system in
for improving the brand image of the company in the market. Most of the companies are
depended on their brand image in the market. Therefore, brand image plays an important role in
increasing sales and growth of the company in the market.

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References
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and
managing effective communication campaigns. Routledge.
Baltes, L. P. (2015). Content marketing-the fundamental tool of digital marketing. Bulletin of the
Transilvania University of Brasov. Economic Sciences. Series V, 8(2), 111.
Bauer, P. (2016, June). Service Learning in Higher Education. How to Develop Social
Entrepreneurship-Changemaker. In EdMedia: World Conference on Educational Media
and Technology (pp. 744-749). Association for the Advancement of Computing in
Education (AACE).
Beri, N. (2017). Impact of Social Networking Sites on Adolescence: A Review. International
Journal of Research Culture Society, 1(5), 19-23.
Buinac, E., & Lundberg, J. (2015). Instagram as a Marketing Tool: A Case Study about how
Companies Communicate their Brands on Social Media.
Colbert, A., Yee, N., & George, G. (2016). The digital workforce and the workplace of the
future.
Grayson, D., McLaren, M., & Spitzeck, H. (2017). Social intrapreneurism and all that jazz:
How business innovators are helping to build a more sustainable world. Routledge.
Huang, W. T., & Ho, H. F. (2015). Media effectiveness on commodity purchase behavior of
university students in Taiwan. Asian Social Science, 11(4), 378.

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