Digital Marketing and Communications Consultancy Business Report

This report provides a comprehensive overview of a digital marketing and communications consultancy, emphasizing its importance for businesses to gain a competitive edge in the modern market. It details the innovative process of adopting digital communication strategies, including the use of social media platforms like YouTube, Twitter, and Facebook, to reach target customers and promote products. The report highlights the benefits of digital communication, such as identifying customer needs, creating promotional strategies, and facilitating convenient payment options. It also addresses potential constraints related to technical expertise, financial investment, and operational challenges like mobile application development and pay-per-click implementation. The report concludes that while there are challenges, organizations like Woolworths and Tesla can effectively apply digital communication to achieve their commercial objectives. Desklib provides a platform to access this and other solved assignments.

Running head: DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
Digital Marketing and Communications’ Consultancy
Name of Student
Name of University
Author Note

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DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
Table of Contents
Introduction................................................................................................................................2
Description of the innovative process........................................................................................2
Benefits and significance of the idea.........................................................................................3
People, financial and operational constraints of the idea...........................................................4
Conclusion..................................................................................................................................5
Bibliography...............................................................................................................................6

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DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
Introduction
Innovation is required so that business organisations can gain success in the
competitive market. Every organisation need to ensure that latest trends in the society can be
adopted so that the application of the business model for innovation can be adopted.
Therefore, digital communication is one of the innovation tactics that can be adopted in the
modern world. Digital communication can be adopted so that customers can continue to
purchase products without having to visit the physical stores (Kwahk & Ge, 2012).
Companies like Amazon adopt such innovative tactics and therefore, companies like
Woolworths and Tesla may come under pressure while trying to gain competitive advantage.
Description of the innovative process
Innovation is necessary to mitigate the competition that exists in the business. The
manners in which the innovative changes are brought about in the organisations denote the
financial support that is received from the investors. In the modern world, the adoption of
latest technologies help in creating proper value in the business organisations and ensure that
satisfaction of the customers are achieved by applying this process. Therefore, digital
communication helps in identifying the needs and demands of the customers and at the same
time ensure that the innovative model provides a wider scope of improvement in the business
market. According to Li (2012), digital communication can be considered as a modern form
of promotion in the market.
Digital communication represents certain sites and applications such as YouTube,
Twitter, Facebook, Google+, LinkedIn. These sites are used by the business organisations so
that they can identify customers and ensure that the products manufactured by them reach the
customers in a convenient manner. Companies such as Woolworths or Tesla can develop the

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DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
digital communication so that these companies can compete with online companies. The
digital communication comprises of the use of social media to reach the target customers and
analyse their choice products. At the same time, convenience of the customers need to be
kept in mind and based on it the development of the innovation tactics need to be adopted.
The payment for the product per click can help in easing any complications related to the
payment made for the purchase. At the same time, Lupton (2013) stated that the paid search
of the products could be effective to identify the offers made by other companies selling
similar products.
Benefits and significance of the idea
The benefits of utilising digital communication can be identified based on its proper
application and its significance:
 According to Monica and Balaş (2014), digital communciation can help in identifying
the needs and interests of the customers. This can be done by following the target
customers using social media to understand the preferences. The application of pay
per click software can help every company to ensure that customers does not face any
type of problems while paying for the purchases made.
 Apart from this, the digital communication can help in creating promotional
strategies. Any new products can be launched via social media sites so that it reaches
a large number of audiences. Furthermore, celebrities can be used to endorse the
products so that it can be well received by the customers. This can be considered as
one of the strategies that have worked well for every organisation.

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DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
People, financial and operational constraints of the idea
Every idea faces certain type of limitations that are needed to be mitigated by proper
analysis of the factors that cause the hindrance. In this case, the constraints that can occur
include:
People: The technical constraint can be considered as unimportant mainly because the
innovation strategy involves the use of technical assistance. However, Barreda et al. (2015)
argued that the requirement of technical expertise could act as a problem for the companies.
Despite its vast number of employees, companies such as Woolworths or Tesla may find it
difficult to maintain the technical human resource require for the promotion of the products.
Therefore, it can be said that managing the human resource that provide technical assistance
can be one of the biggest challenges that every company need to face while implementing the
use of this technical innovation.
Financial: Implementing digital communication can require huge financial support.
The investors need to ensure that the financial stability of a company is maintained by
providing them with the required assistance required for success. For companies like
Woolworths or Tesla, the financial constraint can be involved in the payment of the
employees and the launching the products in the market. For this, the responses of the
customers are considered as important so that the investors can provide the required finance
for success. The role of investors particularly for the start up companies can be crucial so that
the budget can be made based on the amount provided by the investors.
Operational: The operational constraints can be based on the successful
implementation of the products and the manner in which the customers react to digital
communication. One of the constraints can be the fact that the development of mobile
applications may cause problems as the application need to support all the mobile phones.

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DIGITAL MARKETING AND COMMUNICATIONS’ CONSULTANCY
Therefore, the size of the application can be considered as challenging factors for the
manufacturing companies as the profitability of the products need to be analysed. At the same
time, the pay per click facility that is to developed need to be implemented properly so that
customers can have an easy access to the use of the application (Osman, 2013).
Conclusion
In the modern world, digital communication is considered as an important element for
the development of business in the modern world. Hence, it is necessary that the commercial
objectives of every business adopt the presence of online technologies. Despite its constraints
in the application, reputed organisations such as Woolworths and Tesla can mitigate any
threat and apply digital communication in an effective manner. However, the gap that exists
between the application of the products and the acceptance of the people need to be reduced
to maintain success of the companies in an effective manner.

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Bibliography
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness
in online social networks. Computers in human behavior, 50, 600-609.
Digital humanities, scholarly communication and communication science. (2013). Modern
Communication Studies, 2(1), 0-0. http://dx.doi.org/10.12737/169
Kwahk, K.-Y., & Ge, X. (2012). The effects of social media on e-commerce: A perspective of
social impact theory. Paper presented at the System Science (HICSS), 2012 45th
Hawaii International Conference on.
Li, X. (2012). Weaving Social Media Into a Business Proposal Project. Business
Communication Quarterly, 75(1), 68-75.
http://dx.doi.org/10.1177/1080569911432629
Lupton, D. (2013). Twitter: social communication in the digital age. Information,
Communication & Society, 17(5), 644-646.
http://dx.doi.org/10.1080/1369118x.2013.808366
Monica, B., & Balaş, R. (2014). Social media marketing to increase brand awareness. Journal
of Economics and Business Research, 20(2), 155-164.
Osman, L. (2013). Social media–a menace or a benefit in the workplace? South African
Pharmaceutical Journal, 80(2).
Rezab, J. (2012). Social Media Marketing and Brands Social Marketing Behavior. Central
European Business Review, 1(1), 49.

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Vukanovic, Z. (2011). New Media Business Models in Social and Web Media. Journal Of
Media Business Studies, 8(3), 51-67.
http://dx.doi.org/10.1080/16522354.2011.11073526
Weinberg, B., & Pehlivan, E. (2011). Social spending: Managing the social media
mix. Business Horizons, 54(3), 275-282.
http://dx.doi.org/10.1016/j.bushor.2011.01.008