Digital Marketing: Effectiveness in Communication Strategy Report

This report examines the effectiveness of digital marketing in communication strategies. It delves into various aspects, including social media marketing, omni-channel strategies, and content marketing. The report highlights how companies like McDonald's and Dove are using these strategies. It also discusses the importance of content marketing and provides a comprehensive overview of digital marketing's role in achieving communication objectives. The report references academic sources and concludes by emphasizing the strategic importance of digital marketing in today's digital landscape. This assignment is a valuable resource for students studying marketing and communication.

Digital marketing

Table of Contents
 Introduction
 Review of the digital marketing effectiveness in communication strategy.
 Social Media Marketing
 Going Omni channel Strategy
 Content Marketing
 Conclusion
 References

Introduction
The Digital Marketing is the use of online platforms to market the products and services.
The effectiveness and efficiency of digital marketing cannot be undermined with its
results as compared to traditional media. It offers various tools such as Search Engine
Optimisation, Social Media Marketing, Pay per click etc. It aims to bring in brand and
audience in close proximity to achieve the desired communication objectives in
shortened time

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The McDonald is never behind of losing
their way to build some distinctive space in
mind of consumers. The company in its
new digital social media campaign used the
families to target.

• Going Omni channel Strategy
With the changing scenario the companies are using the
digital presence to increase the brick and mortar sales. The
Omni channel strategy refers to maintaining integration
between the digital and store sales. The efforts in
communication and promotional strategy go hand in hand
to maintain integrity between both platforms.

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The Dove in its recent Dove Men+Care spray
product rolled out the specific and consistent
information across all its social media
platforms. The company used the attractive
buzzwords to attract the consumers through
tag lines and hash tags.

• Content Marketing
The digital marketing effectiveness is all
credited to the buzzwords, keywords and
great content. The content is the main
component of any marketing strategy. In
digital marketing, the main pilot is the
content which decides its flying route.

Conclusion
The effectiveness of the digital
marketing in communication strategy
is very much strategic. With the
increasing craze of internet the digital
marketing holds the importance.

References
Cronin, J., 2016. Teach students to communicate a brand story with transmedia
storytelling. Journal of Research in Interactive Marketing.
Guthrie, J.F., 2017. Integrating behavioral economics into nutrition education
research and practice. Journal of nutrition education and behavior, 49(8),
pp.700-705.
Hyder, S., 2016. The zen of social media marketing: An easier way to build
credibility, generate buzz, and increase revenue. BenBella Books, Inc..

Thank You