Analyzing Digital Marketing in Communication Strategy Report

This report delves into the application of digital marketing within communication strategies. It begins with an introduction to marketing communications and digital marketing, defining key terms and outlining the significance of online platforms. The core of the report focuses on creating a digital communication strategy, detailing essential steps such as identifying business goals, understanding the target audience, and selecting the most suitable digital tactics. Several digital marketing strategies are then explored, including Search Engine Optimization (SEO), Pay Per Click (PPC), Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR. The report uses examples like Kit Kat and ZARA to illustrate how these strategies are implemented. Finally, the report concludes by emphasizing the transformative impact of digital marketing on modern business practices, highlighting its importance in today's technologically driven environment.