Analysis of Digital Marketing Strategies in Communication Campaigns

This report delves into the realm of digital marketing, exploring its significance in today's competitive landscape. It begins by defining digital marketing and outlining various strategies and tactics, such as social media marketing, PPC, SEO, and content marketing, that organizations employ to promote their goods and services. The report emphasizes the importance of a well-defined digital communication strategy, highlighting its benefits in terms of cost savings, brand image enhancement, and customer engagement. Furthermore, it presents case studies of Tesco and Sainsbury's marketing campaigns, analyzing their target audiences, goals, and the effectiveness of their digital marketing efforts. The analysis includes a comparison of the two campaigns, evaluating their reach and impact. The report concludes by reiterating the crucial role of digital marketing in boosting sales and attracting target audiences, emphasizing the importance of adapting to evolving digital trends.

Use of digital marketing in a specific communications
strategy
Name & ID

• Introduction
• Digital Marketing
• Digital Marketing Strategy
• Digital Communication strategy
• 1st Platform
• 2nd Platform
• Rating
• Conclusion
• References
Contents

It can be observed by the changing environment that
every organisation is using digitalization in order to
promote their goods and services into the competitive
market. It is important for the organisation to change
according to the needs of their market which helps
them to attend to the ultimate targets. The
presentation discussed digital marketing and strategies
which can be developed by the companies in order to
achieve the growth and success.
INTRODUCTION

• Digital marketing is the one of the updated techniques
which can be used by the organisation in order to
promote their goods and services. This can be done
with the use of the internet as well as other
Technologies such as laptops, mobile phones and
computers. The main objective behind the digital
market is to promote goods and services towards the
targeted audience. This platform is also used in order to
develop better communication between the customers
and also used in order to reach to them in a wider form.
DIGITAL MARKETING

Digital marketing strategy
The main aim behind digital marketing strategy is that it helps the
organisation to attain the specific corporate objective for which
they are working. It is based upon a series of actions which must be
taken by the organisation. The most important element of this type
of marketing is the online channels which is also helpful in order to
develop better relations with the customers and the organisation
which helps them to increase their profitability from the market. It
is necessary for every organisation to implement a digital
marketing plan which helps the company to grow.

Digital marketing tactics
• Social media marketing
• Pay-per-click (PPC)
• Content marketing
• Search Engine Optimisation (SEO)
• Email marketing
• Voice Search Optimisation
• Video marketing

Digital communication strategy
Digital communication strategies it is important for every organisation to have a better digital
communication which means a process that can be adopted by the organisation in order to
communicate with the people around the globe. This can be done with the help of an online
platform. It helps in improving the communication between the customers' clients and other
persons.

• It is the most important platform which can be adopted by the organisation as it helps in saving the
cost. It is used in order to develop a positive brand image and to compete in the competitive market.
• Customers have a presence on social media sites which is beneficial for the organisation in order to
gain the customers trust this can be obtained with the help of social media marketing plan.
• In addition to this it resulted in increasing the traffic on the websites of the organization. The social
media platform plays an important role as it is a great tool which helps the company to reach new
customers and attract them so that they can increase the number of customers.
Benefits

• Digital marketing platforms play an important role in order to have effective communication with their
customers. It has been observed that the youth generation customers are available on social media
platforms which helps the organisation to determine that they get influenced with the digital marketing
campaigns which can be developed by the organisation.
• In this pandemic situation the digital marketing platform helps in increasing the awareness when
people love to spend most of their time on social media which helps the organisation to promote their
goods and services on search platform as this helps the companies to reach to their targeted audience.
Digital marketing leads to effective
communication

TESCO MARKETING CAMPAIGN
• This campaign was launched by TESCO to attract
customers towards the products and services.
• The task is to raise awareness among customers
and attract them towards the organisation
(Wawrowski and Otola, 2020).
• They are planning to post content on everyday
basis and let the customers know about the
customers. It is good way to communicate with
customers.

CONTINUE…
• Target Customers: it has been observed that the targeted audience of the organisation is all the
customers who are residing in the UK and other places where the company is providing their goods and
services. The digital marketing platform helps the organisation to attract and reach more customers.
• Goals: the main objective behind the campaign is to bring consistency and sell more products by
raising awareness in the competitive market. This platform is also helpful in order to develop a positive
brand image in the minds of the customers which is more beneficial for the organisation to increase
their products and services.

SAINSBURY'S CAMPAIGN
• Sainsbury is a British multinational organisation which is dealing in the
retail sector industry.
• Targeted customers: the organisation used to target the younger
customers of the UK and also try to attract such customers with the help
of different campaigns. It was observed by the company that the young
generation used to get more attractive towards the social media
platforms.
• Goals: the main objective behind the campaign is to make people aware
about the goods and services which are offered by the organisation and
the companies also increasing their reach in the competitive market by
developing their methods of reach.