This report examines the influence of digital culture, particularly the spread of fake news via social media, on the 2016 US presidential election. It analyzes how platforms like Facebook facilitated the dissemination of misinformation and propaganda, impacting public opinion and potentially influencing voting patterns. The report explores the characteristics of American election campaigns in the digital age, conceptualizes 'fake news' and its economic drivers, and discusses the role of social media in amplifying these false narratives. It presents data on the prevalence of fake news stories, the impact of partisan conspiracy theories, and the declining trust in mainstream media, concluding that the proliferation of fake news poses significant challenges to democratic processes. The report utilizes various academic sources to support its arguments and provides insights into the evolving landscape of digital media and its effects on political discourse and elections. This assignment is available on Desklib, a platform that provides AI-based study tools for students.