Digital Marketing Report: Amazon Prime, Data Analysis, and Strategy
VerifiedAI Summary
This report provides an overview of digital marketing, contrasting it with traditional marketing methods. It examines customer touchpoints and the omnichannel nature of the consumer journey, emphasizing the role of digital channels like social media and websites in reaching potential customers. The report then analyzes how Amazon Prime Video utilizes data generated from digital marketing activities to understand customer preferences and improve its services. Amazon leverages big data to personalize customer experiences and make recommendations. The analysis focuses on how data enables marketers to map customer journeys, personalize experiences, and gain cross-channel visibility to improve company performance. The report concludes by highlighting the importance of using the right tools and techniques to attract a large audience in the digital age.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
