Digital and Data Skills Report for Enterprise and Innovation Module

This report provides a comprehensive overview of the digital and data skills essential for success in business management, focusing on the Creativity, Enterprise, and Innovation module. It begins by identifying existing skills such as digital product management, programming, digital marketing, social media, and digital design. The report then details skills developed during the module, including data science, data analytics, decision-making, content marketing, strategy & planning, and social selling. Furthermore, it outlines a detailed action plan for enhancing these skills, including specific, measurable, achievable, relevant, and time-bound (SMART) goals for areas like digital design, programming, communication, and digital business analysis. The conclusion highlights the importance of these skills for effective enterprise management and achieving project goals.

Creativity, Enterprise and
Innovation

MAIN BODY
TASK 1
PPT
TASK 2
INTRODUCTION
Individuals with technical capabilities can control and view data and information
through the use of digital computers, networking networks, and applications. An individual's
digital and data skills are required to complete the project. This study details the different
digital and data skills that were present prior to the start of the module, as well as the skills
that were acquired during it. It also has a detailed action plan for enhancing data and
technical capabilities in order to become a successful business manager.
Digital and data skills already have
In order to succeed in the industry, all companies must embrace technological
innovations. Companies are providing workers with proper technical and data capabilities for
this purpose so that they can incorporate emerging technology in the company. There are a
number of digital skills that are currently in use that are listed below:
Digital Product Management: Product management refers to a function of an organization
which deals with the development of new product its pricing launch of the product
verification forecasting marketing and business justification for a product as a whole product
life cycle (Soh, 2017). The same is also required in the digital product management where the
product which has been offered digitally used to be managed. In order to manage digital
products and individual requires various skills related to the software to develop the product
management in digital form. Rapid and continuous growth in technology world make the
product development a more integral part for the purpose of any project. The digital product
management skill was already present as the previous job helps to explain this product
management.
Programming, Web and App Development: Coding is at the core of every tech
device or digital service. Bootstrap, jQuery, Angular, Code Igniter, PHP/JavaScript, and

MySQL are the key languages used for most programming and web and software creation
positions. These skills appear in the top ten most in-demand by employers on LinkedIn on a
regular basis. Having a portfolio of projects that demonstrate your coding abilities will also
help you prove your experience and talents and land the job of your dreams. I have an
advantage over other contestants as I have examples of mobile and sensitive site development
expertise. This is my effective skill.
Digital Marketing: Digital marketing is widely used around the globe. This
technology aids in the promotion of their goods. This ability helped me to survive in the
sector. They're seen in a variety of industries, including internet marketing, online education,
and online resources ( Leach, 2020). There can be presented in the above project all of
digital marketing. This technology becomes essentially useable in all over the market and can
continue to raise and make more revenue at the same time as this capability is in high demand
in the market. Digital marketing has already been used in a project to assist with social media.
This is it. Skills will assist us in presenting our own experiences to be created and, most
importantly, work is put forward, because there are challenging skills in digital marketing and
it is essential for the professional's success in the industry. Since there are so many
competitors in promotions, these abilities aid in the battle against them)(Han and Bai, 2020)
(Sedera and Lokuge, 2017).
Social Media: This ability has enabled us to grow into a full-fledged digital
marketing agency that assists companies, mainly SMEs and MSMEs, in connecting with
technology and scaling up (Agostini, Nosella and Filippini, 2017). They have experience
providing digital experiences. Their micro organization assists small businesses and helps
them grow into medium businesses. This technology is used in a variety of settings, including
marketing, industry, and technical settings. As a resume, knowing how to succeed in the
industry has been critical. They are the largest and most popular social networks used for
actively interviewing and attracting top talent around the globe.
Digital Design and Data Visualization: one of my major skill includeWebsites,
Apps, and Digital Services that use digital design and data visualization all share one thing in
common: a user interface. Most tech businesses will be looking for designers with expertise
designing powerful, interactive user interfaces.Designers can also help managers make
important strategic decisions by visualizing complicated details. Data visualization is the term

for this capability. Senior leaders may use data visualization to derive insightful information
from data. Designers use tools like Tableau and Power BI to analyses and visualize results.
Skills which are developed during the module
Despite having all of the skills mentioned above, the module has helped me learn
other skills that are essential for me to finish the project successfully. The following are the
various types of skills that have developed over the course of the module:
Digital Marketing: To promote the product and services different tech companies will use
digital marketing. It is a helpful function in order to increase the value of the organization
within the market for staff this is a primary skill that was developed by me while performing
this module. Under this, I used to understand about digital marketing tools for analytical tools
for my social media tools, content marketing SEO and various other user experience
designing systems for staff please are helpful for me to achieve better results in my future
career along with managing it to be employed within an appropriate organization.
Data Science and Data Analytics: This is developed by me in this module as Companies
collect massive volumes of data and can be very useful if they have a Big Data Analyst who
can decipher it. Employers all around the world are looking for data scientists. Data Scientists
are often included on Glassdoor's Best Jobs Listing (Miao and Cao, 2019). Data Science is
not only an outstanding career choice for experts in the modern era, but demand for Data
Scientists far outnumbers availability, rendering them extremely employable. This is useful
as Companies gather large amounts of data, and can be very helpful if a Big Data Analyst is
able to decode it. Data scientists are in high demand from employers all around the world.
Glassdoor's Best Jobs Listing also features data scientists. Data Science is not only an
excellent career option for professionals in today's world, but demand for Data Scientists far
outnumbers supply, making them highly employable.
Decision Making for Leaders: In the modern era, decision-making is crucial for leaders.
Building competencies in environments that computers are unable to solve successfully (i.e.
complex problem solving, innovation, and problem solving), according to the World
Economic Forum, is likely the greatest formula for success for those trying to future proof
their careers. Organizations include executives who can make quick choices based on their
skills and expertise. Professionals can develop their decision-making skills by studying
behavioral economics (Darling and Perzanowski, 2020). Behavioral economics investigates

the impact of psychological, cognitive, emotional, environmental, and social influences on
individual and institutional economic decisions.
Content Marketing: Blog posts, animations, podcasts, info graphics, and even social media
status updates are all examples of content. Marketers can spend time fine-tuning keywords
and marketing campaigns, but substance reigns supreme. After all, content are what drives a
website or a social media profile, because without that, users will have no means of knowing
the advantages of a product or service ( Khalil, Godde and Karim, 2019). Brand visibility is
aided by content, which can identify brands or influencers as opinion leaders. As a result,
new recruits must comprehend the significance of generating not only content, but content
that is important to keyword analysis and strategy optimization.
Strategy & Planning: I also developed my skills related o this as Businesses who
incorporate strategic planning into their marketing strategy are most likely to see long-term
measurable outcomes. Digital marketers must build and execute strategies focused on metrics
and quantifiable SEO data rather than improvising on the go. Setting precise KPIs and
determining methods for calculating each indicator, for example, will help a marketer stay
accountable. They must also examine previous efforts to determine which metrics are worth
tracking. To place this in context, according to 58 percent of experts in the United States, 55
percent in the United Kingdom, and 42 percent in Ireland, policy and organizing is a top
skills deficit in organizations. By supplying expertise
Social Selling: This is the important skill which was developed by me. Under this,
Salespeople must be where their clients are: online, in order to engage with and affect them.
As social marketing proves its usefulness for sellers who use it (90 percent of top salespeople
effectively use social selling tools), it's becoming more necessary for new recruits to have
familiarity with sales technology (Grafton, 2019). Businesses around sectors are starting to
see the value of social selling and are investing in new ‘sales stack' technologies, such as
email management systems, optimization applications, and sales analytics software, in
addition to a CRM. Among all, top executives believe that social selling platforms are very
successful at communicating with and motivating customers.

Action plan for the development of data and digital skills to be an effective enterprise
manager
The strategy that gives guidance in order to accomplish targets and priorities is
referred to as an action plan. Several skills were already present in the person for the
purposes of this study, but some of the skills were learned during the project. To develop the
skills necessary to be an effective leader, a person must first develop a centered action plan.
Action Specific Measurable Appropriate Realistic Time Statu
s
Digital Design
and Data
Visualization
To provide
a product
that utilizes
proper data
visualizatio
n and
attracts a
growing
number of
users to the
product
and
services
(Pan, Song
and Ai,
2018).
This can be
calculated
using the
conversion
rate of
people who
come from
blogs,
applications,
and other
marketing
methods. As
a result, the
scale
conversion
rate will be
used to
assess
efficiency.
This ability
is critical to
master
because it
improves
the
organization
's outcomes
and will
assist me in
designing
better goods
in the
future.
Since I have
the
opportunity
to design a
product in a
more
efficient and
cost-
effective
way, this
particular
task and
purpose is
important
and can be
achieved on
time.
It would
take 3 to
4
months
to
master
this
talent,
and it
has only
taken 4
months
so far.
8/10
Programming, To build an The success This goal is It is The app 7/10

Web and App
Development
interface
for the
Enterprise's
products
and
services.
of the
developer
will be used
to gauge the
app's
growth.
appropriate
for
becoming a
successful
founder or
management
because it
allows the
company to
grow.
possible to
build an app
which
should be
considered a
practical
target for
the
company.
will be
designed
,
reviewe
d, and
validate
d by
experts
over the
course
of three
months.
Communicati
on Skills
To
effectively
collaborate
with staff
and upper-
level
executives.
This target
can be
evaluated by
observing
employee
and top-
level
management
activity with
me.
This is still
appropriate
for this
initiative
because it
aids in the
collaboratio
n between
top-level
managers
and staff.
This aim
and ability
are
achievable
since they
can be
accomplishe
d by a
successful
boss in the
time
allotted.
It will
take two
to three
months
to
achieve
this
target.
9/10
Digital
Business
Analysis
To do an
appropriate
analysis of
the
company's
digital
business.
This can be
assessed by
looking at
the
organization
's digital
business
results.
During the
project, I
gained this
talent in
digital
market
research,
and I am
confident
This ability
is practical
in nature
and can be
learned in a
reasonable
amount of
time,
allowing the
It is an
ongoing
phase
that
should
be
continue
d in
order to
9/10

that I can
achieve this
aim.
company to
save money
on other
expenditure
s.
properly
evaluate
the
digital
market.
CONCLUSION
The preceding discussion aids in the analysis of different skills that aid in the successful
completion of the project. It also sums up the different skills learned in the module, such as
programming, digital market analysis, communication, and so on. To become a successful
enterprise strategist, need a well-thought-out strategy for honing your data and technical
skills.

REFERENCES
Books and Journal
Soh, K., 2017. Fostering student creativity through teacher behaviors. Thinking skills and
creativity, 23, pp.58-66.
Leach, G.C., 2020. The influence of supervisory behaviour and the internal work
environment on employee-driven innovation and creativity in an open distance e-
Learning institution in South Africa (Doctoral dissertation).
Agostini, L., Nosella, A. and Filippini, R., 2017. Does intellectual capital allow improving
innovation performance? A quantitative analysis in the SME context. Journal of
Intellectual Capital.
Miao, R. and Cao, Y., 2019. High-performance work system, work well-being, and employee
creativity: Cross-level moderating role of transformational
leadership. International journal of environmental research and public
health, 16(9), p.1640.
Khalil, R., Godde, B. and Karim, A.A., 2019. The link between creativity, cognition, and
creative drives and underlying neural mechanisms. Frontiers in neural circuits, 13,
p.18.
Grafton, A., 2019. Forgers and Critics, New Edition: Creativity and Duplicity in Western
Scholarship. Princeton University Press.
Pan, X., Zhang, J., Song, M. and Ai, B., 2018. Innovation resources integration pattern in
high-tech entrepreneurial enterprises. International entrepreneurship and
management journal, 14(1), pp.51-66.
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dialectical thinking and LMX on employee creative self-efficacy and
creativity. Journal of Managerial Psychology.
Darling, K. and Perzanowski, A. eds., 2020. Creativity without law: Challenging the
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Sedera, D. and Lokuge, S., 2017. The role of enterprise systems in innovation in the
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