Digital Disruption Analysis and its Impact on the Retail Sector

This report provides an analysis of digital disruption, focusing on its impact on the retail sector, with Sainsbury's as a case study. It explores how digital technologies and new business models are changing the industry. The report discusses the importance of adapting to digital transformation, the types of jobs and skills required, and how companies can leverage technology to improve customer experience. It includes an outline of an online questionnaire for industry professionals to gather insights on customer behavior, job requirements, and mobile application improvements. The report concludes that understanding digital disruption is crucial for companies to stay competitive and develop customer-centric strategies, ultimately leading to increased revenue and a larger customer base.

DIGITAL DISRUPTION

Digital disruption emphasize on the new
innovation that has additional features
and creates value addition in the lives of
customer in comparison to existing
product. In simple affect the existing
business model or technology by
deteriorating it value due to the
introduction of more customer friendly
technology
INTRODUCTION

 Digital disruption is a gradual change that
is caused by modern and new technologies
and business models.
 Sainsbury's is the third largest chain of
supermarket in UK as the company know
how important it is to use the updated
technology so that they can get attention
of the customer towards their products.
Digital Disruption

The impact of digital disruption is very
huge in a long run. In Sainsbury’s
company was aware about digital
transformation and used it as strength to
do well in the industry. They want to
serve their customers well and by that
wants to build an everlasting relationship
with them.
Impact on retail sector

Digital disruption need to be tackled
carefully so that it can work in favor of
company. To do the same Sainsbury has
recruited people to do the job in retail
sector and to overcome various problems
which can arise. Sainsbury has recruit
many digital experts who can cope up
with the problem and drive out new ideas
for company’s welfare.
Types of job and skill required
in retail sector

 Outline some qualities of retail job?
 Experience with the difficult customers?
 When searching for a product online,
what you look for?
 How can you make the mobile
application more attractive?
Online research questionnaire for
industry professional

The company generally follow standardized
open ended interview where a candidate can
express the answer the way they want to.
Before doing an interview I need to make
plans of how to go through with the interview
process. We should understand what is
requirement of the company and accordingly
we should ask question in an interview.
Face to Face interview

The questionnaire made is related to check
the candidate how they will react to a
particular condition. It is bit open ended
in nature as the possibility and range of
answer are wide. After asking the
question to a professional we got the
following response from the retail
manager.
Test the questionnaire on
industrial professional

From report it is concluded that proper
knowledge of digital disruption can help
a company to remain updated and form
customer centric strategy. By using
technological the company can earn huge
revenue by getting large customer base
and gain competitive advantage for a
short period of time.
CONCLUSION

 McQuivey, J., 2013. Digital disruption:
Unleashing the next wave of innovation.
 Iordanova, D. and Cunningham, S.,
2012. Digital disruption: Cinema moves on-
line. St Andrews film studies.
REFRENCES