This report analyzes the impact of digital disruption on the automotive industry. It defines digital disruption, explaining how new technologies and business models reshape markets and the need for re-evaluation. The report focuses on the automotive sector, detailing the rapid technology-driven transformation and implications for marketing, emphasizing customer experience and the shift towards digital processes. It explores the effects of digital disruption on job types, highlighting the need for new skills such as creativity, problem-solving, data analysis, and IT proficiency. The report also includes an online research questionnaire and a discussion guide for face-to-face interviews with industry professionals, outlining the structure of the interview to gather insights on awareness, perception, and impact of digital disruption, and concludes with a list of references.