Presentation: Digital Disruption, Data, and IT Sector Career Skills

This presentation examines digital disruption within the IT sector, focusing on its impact on businesses, particularly Amazon. It defines digital disruption, explores its advantages and disadvantages, and analyzes its effect on the IT sector, including job creation and required skills. The presentation emphasizes the role of data as a business tool, highlighting its importance in evaluating performance and solving marketing problems. It includes a discussion of a questionnaire used to gather insights from industry professionals, detailing the sampling technique and the evaluation of job positions such as social media analyst, SEO, and data analyst. The presentation also includes an online questionnaire and interview guide, tested on Amazon employees to assess the effects of digital disruption at a professional level. The findings reveal how Amazon has adapted to digital changes and leveraged data for competitive advantage, emphasizing career opportunities and skill requirements in the evolving digital landscape.

DIGITAL DISRUPTION

TABLE OF CONTENTS
 INTRODUCTION
 DIGITAL DISRUPTION
 IMPACT OF DISRUPTION ON IT SECTOR
 EMPHASIS ON THE ROLE OF DATA AS A BUSINESS TOOL
 SAMPLING TECHNIQUE
 EVALUATION OF JOB POSITIONS AND REQUIRED SKILLS
 ONLINE RESEARCH QUESTIONNAIRE
 TEST THE QUESTIONNAIRE
 ROLE OF INTERVIEW
 PARTICIPANTS RESPONSE LEVELS
 CONCLUSION
 REFERENCES

INTRODUCTION
 This presentation is about understanding the key features in context to digital
disruption.
 It assesses about the impact on the Information Technology (IT) sector.
 It examines about types of jobs within this sector to evaluate the skills required for
creating career prospects.
 This has also shed light on conducting a monkey survey regarding the awareness of
digital disruption at organizational level.
 There is also an inclusion of face to face interview round with individuals working for a
reputed IT firm, Amazon.
 It gives awareness about the effects of digital disruption at professional levels in
context to job and career.

DIGITAL DISRUPTION
 Digital disruption is a term which refers to the change or transformation through the
digital technologies or models or tools.
 It affects the business and brand value proposition of goods and services. Here the term
disruption is not negative one.
 It changes the businesses and their models by impacting it. Thus, here disruption term
is being used (Gilbert, 2015).
 It is the reason behind the emergence of new markets and new needs of the customers.
 For the digital disruption, there are 5 top technologies which can be used by companies.
These technologies are intelligent agents, Augmented and virtual reality, Internet of
things software and solutions, artificial intelligent and cognitive technology and hybrid
wireless technologies.

CONTINUE
 Advantages of digital disruption are it makes customers' lifestyle comfortable,
standardized and easier which transform their experiences.
 It helps businesses to collect data very easily and at low cost regarding digital
marketing efforts which is beneficial for the companies.
 It helps various departments of the companies to work in collaboration which improve
the efficiency of the business performance and enhance the profitability (Bughin and
Van Zeebroeck, 2017).
 Disadvantages of digital disruption are such as – Due to rapidly change in digital
technology, issues of data security are rise which is related to the business.
 If business is not able to understand the digital technologies, tools and devices then it is
very difficult for them to maintain their digitalization business activities.

IMPACT OF DISRUPTION ON IT SECTOR
 Digital disruption affects the business, their model and industry, but its impacts on
every businesses and every industry is different.
 It creates a lot of opportunities and further growth for businesses, if businesses are able
to successfully embrace it with the help of proper and strategic planning and
implementation.
 It encourages businesses to think innovative and out of box which creates new market
for the businesses by creating new products and services.
 It not only affects the business and their activities, but also affects the customers’ base
of the business which directly affects the business' profitability (Krämer and Kalka,
2017).
 It also affects all the departments of businesses by providing new technologies, tools
and devices.
 A digital disruption is termed as reaching the expectations and requirements on the
basis of goals in an uncertain manner.

CONTINUE
Impact of digital disruption on Amazon
 Due to advance technologies and changes, Amazon disrupts retail industry as well as r-
commerce industry.
 Due to digital disruption, Amazon expands their business easily.
 Company's revenue and profitability also increases.
 Their goodwill and competitive position in the retail market at worldwide also enhances.
 Their shipping and delivery styles improve.
 Their customers’ base increases which helps company to gain loyal customers.
 Their customers' satisfaction level also increases (Dawson, Hirt and Scanlan, 2016).
 Their market share also increases.
 Overall, the impact of digital disruption on Amazon has been positive since company is
operating its business.

EMPHASIS ON THE ROLE OF DATA AS A BUSINESS TOOL
 Data is a piece of information which is basically a set of values with respect to
qualitative and quantitative variables regarding subjects.
 Generally data are considered to be information but there is a huge different between
these two terms. These two terms are interrelated to each other.
 When data is analysed and organized, it becomes information which is useful for the
researchers, respondents, public, businesses and government. Basically data is raw
material and unorganized.
 Researcher do research on data and extract the information as an output from doing
research.

CONTINUE
Role of data in Amazon Company
 Data plays an important role in Amazon Company as a business tool.
 Through data, Amazon evaluates its performance by extracting the useful information.
 It also helps company to solve various marketing and e-business problems.
 It helps company to find out the reason behind its under performance in particular area
by applying various research methods on data in order to extract the information
(Hartmann and et.al., 2016).
 It also helps company to understand its internal trends and process of their business and
activities so that company can reduce the wastage of time and money.
 Extraction of information from the data in the form of number of jobs, the income
received, the expenses incurred, the number of online users and the number of products
being delivered by the company etc. helps company to decide its next goals, objectives
and targets for upcoming financial years.

QUESTIONNAIRE AND ITS PURPOSE
 Questionnaire is a type of research method in which there is series of questions related to the topics in
order to gather information.
 In 1838, it was originated by the Statistical Society of London.
 It is considered to be same as survey but these both terms are not same.
 Questionnaire is a set of predetermined questions while survey is a method of collecting data from
various sources and analysis the data in order to get the results.
 After questionnaire, researchers do survey from the collection of data from questionnaire which is
filed by Respondents (Krosnick, 2018).
 Questionnaire has a lot of advantages over other research methods.
 These advantages are as follows – Questionnaire is cheap methods rather than another research
method such as interviews, focus groups, surveys, experiments and combination of these research
methods etc.
 Another advantage of questionnaire is that it is the easiest methods to collect data from intended
groups of respondents.
 It helps researchers to get any and every aspects of every topics by asking as much as questions.

CONTINUE
Purpose of questionnaire
 There are various purpose of questionnaire which are as follows -
 It helps researcher to get quick answers which saves his time on collecting data from
various sources.
 It also helps researcher's in increasing the speed of collecting and recording the data.
 It is also cost effectively as at the low cost, researcher can provide large numbers of
questionnaires to the large numbers of respondents.
 It allows maintaining anonymity without any leakage of respondents' privacy.
 Also, the questions under questionnaire are standardized which is easily understandable
by the respondents.
 Through questionnaire, researcher can collect and analysis the quantitative and
qualitative data.

SAMPLING TECHNIQUE
 • This is defined as the statistical method where subset of individuals has been
chosen in a targeted population.
 • This helps in quality assurance and survey methodology while gaining
knowledge about the principles and key features of the selected topic (Yeh and et.al.,
2018)
 • It is mainly of two types such as probability sampling and non-probability
sampling.
 • Here, simple random sampling is considered which consists of each
individual's perception in gaining understanding about the ongoing activities and
operations.
 Amazon is considered to know about the impact of digital disruption in the retailing
sector and it is fairly representative as this technique does not favour any specific
individual (Suleman, 2016).