Case Study: Deloitte Reporting on Digital Disruption and UBank

This case study analyzes the Deloitte report on digital disruption, examining its impact on various industries, with a specific focus on the finance sector and UBank. The report highlights the increasing adoption of big data technologies and digital analytics, emphasizing the need for businesses to adapt their models and leverage data to enhance customer experience. The study reviews the findings of the Deloitte report, including the industries most affected by digital disruption and the importance of transforming business models and cultures. It also evaluates the recommendations provided in the report, emphasizing the significance of data-driven decision-making and the need for infrastructure investments. The analysis includes suggestions for improving the visualizations and statistical analysis within the original report, advocating for more comprehensive data representation to aid decision-making and provide a broader market perspective.

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CASE STUDY: DELOITTE REPORTING
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Introduction
Big data technologies and digital data analytics continue to pervade the business environment
with a storm, as companies and organizations in all sectors strive to leverage on this development
to steer their business to profitability and efficiency. Digital disruption has permeated the
Australian economy with firms increasingly adopting the use of digital technologies in their
value chains.
Summary of the Findings
The information communication technology and media industry will experience the highest
impact of this disruption within a very short period of time in what is considered to be the driver
of the development in digital technology (Deloitte, 2014). The finance industry will also
experience tremendous impact, considering the application of big data technologies in risk
pricing and credit modeling. Effects in the education, health, and transport industries will be
huge but will take a while before they are actualized. Accommodation and food services will
have lower impacts below 15% but this will happen within a very short time. Manufacturing
industries will take some time before they really get to feel the effect of digital disruptions.
UBank: The Digital Experience
UBank falls within the finance sector which is expected to experience a short fuse big bang
impact according to Deloitte digital disruption map. UBank is an online customer centric entity
of the NAB bank which is designed to meet the needs of the clients who have developed a soft
spot for the integration of technology in their banking experience. The company has to transform
the inherent skillset, adapt the business model and culture and be flexible in their recruitment and

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remuneration structure, to align itself with the dynamic world of digital disruption. Going
forward, the company intends to continue to leverage big data to get consumer insights and
design products that deliver satisfaction to the clients (Anon., 2019).
Review of the Recommendations
The digital disruption age is inevitable, and without a doubt, the recommendations provided by
this report hold for the companies that were analyzed. This report is based on available
information and trends within the industry provides a factual representation of what has already
happened and what is expected to happen going forward. Without a doubt, data is a powerful tool
and if properly harnessed can turn around the tides within a business. The customers are the
source of the data and thus by a large extent, the business model should revolve around
transforming the customer experience. However, an investment by the companies is required to
ensure that they have the requisite infrastructure to facilitate this movement to take advantage of
the process of digitization (Bughin, et al., 2019).
Improvements in the Visualization
The visualizations used in this report by far achieve the objective of communicating the intended
message of the report. But more could still have been done to ensure that the visualization and
summary statistics used present the information succinctly and precisely with tremendous
conciseness. The report should have included some visualizations that show the patterns and the
trends that are currently in the industry. Further visualizations showing the predictive aspects
should have been included to enable decision makers to have a glimpse of what is expected to
happen in the future for effective decision making (Ward, et al., 2015). The comparisons

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between the various industries should have been quantified which a particular focus on how they
will respond differently to the disruption in technology. The use of summary statistics was
particularly limited in the report. Inclusion of the measures of dispersion and central tendency
can provide a quick glimpse of the description of the data. Measures of correlation are also
useful in establishing the nature of relationships between the various industries. Ideally, the
visualizations should in this report were meant to give a general point of information rather than
aid in the decision-making process. For the visualizations to be used in the process of decision
making they ought to provide a critical viewpoint considering all the factors that might affect the
business environment. There is a need to include visualizations that have a wider scope of the
market while still providing the clarity and simplicity of the abstract ideas for easy understanding
by people with non-technical skills.

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References
Anon., 2019. Mortgage Business. [Online]
Available at: https://www.mortgagebusiness.com.au/breaking-news/13381-entirely-digital-
mortgage-process-launched-in-nsw
[Accessed 18 May 2019].
Bughin, J. et al., 2019. McKinsey and Company. [Online]
Available at: https://www.mckinsey.com/featured-insights/future-of-work/tech-for-good-using-
technology-to-smooth-disruption-and-improve-well-being
[Accessed 18 May 2019].
Deloitte, 2014. Harnessing the ‘bang’ Stories from the digital frontline, Sydney: s.n.
Ward, M., Grinstein, G. & Keim, D., 2015. Interactive Data Visualization: Foundations,
Techniques, and Applications. 2nd ed. New York: s.n.