Analyzing Digital Disruption's Influence on Kodak and Data Usage

This report analyzes the impact of digital disruption on Kodak, focusing on how the company uses data to adapt to the changing market. The report begins with an overview of digital disruption, its effects on businesses, and the role of data as a business tool. It then details the use of questionnaires and sampling techniques in gathering data from Kodak employees. The study examines how digital disruption affects Kodak's business strategies, decision-making processes, and the skills required of its employees. Furthermore, it explores the impact of digital disruption on jobs and the future job market within the company. The report concludes with a summary of findings and references used in the research, providing valuable insights into how Kodak is navigating the challenges of digital transformation.

Role of Information
and data

Table of content
• Digital disruption
• Effect of digital disruption on businesses
• Use of data as a business tool
• Questionnaire and its purpose
• Sampling techniques
• Industry sector of degree and positions of participants
• Respondents and completion of questionnaire
• Questionnaire
• Amended questionnaire

Continued... Interview technique
 Digital disruption affecting Kodak
 The way in which data is used and digital disruption affect data
in Kodak
 The way in which digital disruption affect decisions making of
respondents
 Impact of digital disruption on jobs of Kodak
 Impact of digital disruption on skills requirements of Kodak
 Impact of digital disruption on future jobs
 Summary
 References

Digital disruption
Digital disruption can be defined as the change which takes place when new
techniques in digital era are invested and business models leave impact upon value
propositions of products and services. Main reason behind such type of events is
emergence of business model and digital technologies. It results in changes in
fundamental behaviors and expectations in a market, culture, process or industry
which is expressed by analogue assets. Organization which is selected for this
project is Kodak which a camera manufacturing company.

Effect of digital disruption on businesses
Digital disruption is an unstoppable force and trying to fight with it is a futile.
There are various affects of it on Kodak which are as follows:
 It results in changes in customer's need which results in decreased sales of
business entities which are not able to adapt technology transformation.
 Digital disruption enhances competition which affects business entities to make
changes in their strategies and continuous modification in them can result in
bad performance.

Uses of data as a business tool
Data which is gathered from different sources is used by organizations such as Kodak
as business tool for various purposes. It is required for a the company because with the
help of it different types of strategies such as marketing, sales, human resource etc. can
be formulated. It is collected by conducting market research, surveys, asking questions
from customers, through websites etc. In Kodak questionnaires are used in order to
collect data which is utilised while forming strategic decisions.

Questionnaire and its purpose
Questionnaire is a tool which is used by researchers to gather primary data from
different sources. Different types of questions are consisted by it which are
answered by respondents selected by researcher. With the help of it organizations
such as Kodak analyses market needs and launch new innovative products.
Main purpose of a questionnaire is to collect appropriate, relevant and
transparent information which could be used to make valid judgment

Sampling technique
Random sampling: The technique in which a sample is selected from a population
for the purpose of making interference about population. This technique is used for
the purpose of research because it eliminates biased behaviour and help to target
population. The sample size is 30 and questionnaire will be filled by them.
Advantage: Random sampling is a method which is easy to use and provide
accuracy.
Disadvantage: It is a time and money consuming method hence it is not suitable for
all researches.

Industry sector of degree and positions of
participants
The questionnaire which is prepared by researcher is mainly based upon digital
gadget's industry. It is focused with analysis of impacts which are left by digital
disruption on business entities. With the help of it detailed information regarding
this element can be gathered and knowledge about it can be enhanced. The
participants who filled questionnaire are employees of Kodak holding different
positions such as workers of marketing, IT and sales department.

Respondents and completion of
questionnaire
The questionnaire which is being formulated is sent to 30 respondents in order to
analyze their views and knowledge regarding digital disruption. Different types
of questions are asked by them to reach a conclusion regarding impacts of digital
disruption. All the questionnaires were completed by all of them and helped the
researcher to monitor their responses in order to gather information related to
digital disruption.

Amended questionnaire
Frequency in question 2 is
same for both the answers. In
order to get exact answers
participants made changes in
the questionnaires and amended
it as this question was not able
to provide accurate results.

Continued...