Analyzing Digital Disruption's Impact on Retail and Manufacturing

This report examines the multifaceted impacts of digital disruption on the retail and manufacturing sectors. It begins by defining digital disruption and its implications, emphasizing the role of data as a crucial business tool. The report then details how digital disruption affects marketing strategies, job roles, and the required skill sets for career success. An online questionnaire and discussion guide were used to gather insights from industry professionals, assessing their perceptions and the effectiveness of the research techniques. The findings reveal that digital disruption significantly transforms business functions, necessitating digital skills and innovative approaches. The analysis highlights the importance of data in understanding customer behavior and making informed decisions. The report concludes with an overview of the research process, including the questionnaire's structure, discussion guidelines, and an evaluation of the collected data, offering valuable insights into the evolving landscape of digital disruption.