MG413 Assignment: Digital Disruption and Data's Role in Retail Sector

This presentation analyzes the impact of digital disruption on the retail sector, examining how emerging technologies and business models are transforming the industry. It defines digital disruption, explores its effects on job roles and required skills, and includes an online research questionnaire and a discussion guide for face-to-face interviews. The presentation also tests the questionnaire's validity and provides references to support the analysis. The research focuses on how digital disruption influences customer behavior, competitive advantages, and the need for retailers to adapt to technological advancements. The assignment is for the MG413 Data Insight for Business Decisions module, covering the role of information and data within the retail sector.

Business Decisions

Table of Content
• How digital disruption will impact on the sector
• Define what digital disruption means in terms of types of jobs within the
sector
• Online research questionnaire
• Discussion guide for use in a face to face interview
• Test the questionnaire
• References

How digital disruption will impact on the sector
Digital disruption is considered as a transformation that occur by the emerging digital
Technologies and Business models regarding the growth and success of business. The
innovative Technologies and Business models its impact the value of existing commodities
which are offered in the sector. In regard of this digital disruption in retail sector tends to
provide opportunities regarding the target new customers involve efficiently with the
current customer base eliminate expenses and motivate work force through several benefits
that impact the positivity. For this the retail sector is prevalent to organizational
transformation and digital innovation. In this context the customers involve and it because
of the convenience and ease of being clicked away from the reviews of users and
comparison of prices with other possibilities as these are the part of mobile shopping.

Define what digital disruption means in terms of
types of jobs within the sector
Digital disruption is considered as a rapid and employment for the use of mobile
devices regarding the personal use and work as it occurs when the flu Technologies
impact the value proposition of the existing products and services. Digital
destruction includes examples for the retail sector like the premium products on
demand services enhancement in the electronic reading and so on. In regard of this it
is important for companies to embrace the digital disruption to gain the competitive
advantage as it is the signal for the shifting needs of customers. For this the retail
sector tends to follow the best practices to make sure the digital destruction create
more opportunity for the retail sector in terms of pursuing the initiatives that can
cause destruction brainstorm ideas for the unique products services and channels and
also employee customer data in an innovative manner.

Online research questionnaire
Q1. Do you have knowledge about digital disruption?
Q2. According to you, what is the importance of digital disruption in retail
industry?
Q3. As per your viewpoint, what is the impact of digital disruption over retail
industry?
Q4. Is digital disruption being effective to enhance the performance of retail
industry?
Q5. What are the best strategies which can be opted by retail industry for
digital transformation?

Discussion guide for use in a face to face interview
Q1. Do you have knowledge about digital disruption?
Respondent 1: Digital destruction is considered as a transformation that occur by
emerging Technologies and models of businesses. It is the innovative technology that
impact the existing value of products and services which are being provided in the
sector.
Respondent 2: Digital disruption prominently marks changes within the requirements
and wants of customers as working with the tide with permit them to fulfil their
emerging requirements keep existing customers and open up suitable opportunities for
the new customers in order to find what they actually need from their brand.
Respondent 3: Digital disruption is considered as the effect that lead to bring changes
within the fundamental Expectations and behaviour considering the culture industry
market and suitable process which is being caused by the express digital capabilities
and channels.

Continue…
Q2. According to you, what is the importance of digital disruption in retail industry?
Respondent 1: Digital disruption is important in order to gain competitive advantage
interpret the signals that customers need to shift there demands. Considering the
disruption permit companies to keep their customers happy and also create
opportunities for the new customer base.
Respondent 2: Digital disruption is important for the virtual demonstration of products
as every organization know that the popularity of applications in the clothing and
cosmetic industry hold the suitable potential considering the significant enrichment of
shopping experience. In this context the experience can be additional for their
personalized products.
Respondent 3: Digital destruction is important because most of the organizations and
customers considered smartphones as it not only optimizing their websites but also add
new technologies to their standard Business models.

Continue…
Q3. As per your viewpoint, what is the impact of digital disruption over retail industry?
Respondent 1: Considering the new retail environment the customers are making effective use of
intermediaries considering the market places and also going straight to the manufacturer. Digital destruction
also increases the connectivity and describe the volume of data captured in a rapid manner.
Respondent 2: With the help of digital destruction retailers have effective opportunity to combine with the
new data systems considering the existing information which is the set of much deeper understanding to their
customers. For this organization in retail sector is prominently known for having the artificial intelligence
strategy that leads to increase the adoption of artificial intelligence for their use.
Respondent 3: Digital destruction needs to depict the integrating advancements into the existing Business
models considering the corporation in terms of gaining the robust competitive advantage that result for
emerging the industry leaders. In this it represents the innovations in the suitable areas that impact the retail
sector in the upcoming future.

Continue…
Q4. Is digital disruption being effective to enhance the performance of retail industry?
Respondent 1: Most of the retailer’s face problems in order to changes regarding the
technological age and required to stay competitive. For this day include cost which is
associated with replacing the existing system which is expensive but the process can
also be complicated considering the size of retailers.
Respondent 2: With the enhancement of Technology and connected customers retailers
need to change the focus of their Strategies and marketing from brand and imaginary
focus to the customer centric.
Respondent 3: Retailers try to keep up with the Shoppers which are out pacing with
them and their expectations and by this digital disruption enhance the performance of
retail sector.

Continue…
Q5. What are the best strategies which can be opted by retail industry for digital
transformation?
Respondent 1: According to me customer experience through digital transformation is
the best strategy as it become the classics for the customer who question to the seller
regarding the physical Store as if they get discount for the certain product due to the
customers has just seen on the Internet that they are completing stores for the cheaper
products.
Respondent 2: Operational process transformation is the best strategy as the digital
transformation is not about providing abettor customer experience buy virtual
shopping channels which is integrated with social networks.
Respondent 3: Business model transformation is effective as it leads to develop the
sense of changing within the organization regarding the products and deliver value Fox
to the market and also more competitive in terms of using digital transformation.

Test the questionnaire
Survey aggregation, information gathering and selection testing are essential parts of the
information generation phase.
The test provides a means of determining whether the survey is valid in itself (structure;
explanation of a question, including explanation of whether it is important; large-scale
construction and variations of questions or series of questions). May include) and approve the
collection of information (registration and preparation of respondents) intermediary arranged
where appropriate; errors in reaching respondents and presenting them to the survey; tools
used for field follow-up work and so on)
This is a key stage that should be prepared and properly designed.

References
• Liu, S., 2020. Knowledge management: an interdisciplinary approach for business
decisions. Kogan Page Publishers.
• Belwal, H and et. al., 2021. Data Mining Approaches for Profitable Business Decisions.
Smart and Sustainable Intelligent Systems, pp.427-442.
• Balla-Elliott, D and et. al., 2020. Business reopening decisions and demand forecasts
during the COVID-19 pandemic (No. w27362). National Bureau of Economic Research.