Analysis of Digital Disruption Awareness and Impact on Tesco Business

This report examines the impact of digital disruption on Tesco, a major UK retailer, through a mixed-methods approach. The study includes a questionnaire administered to 20 Tesco employees to gauge their awareness of digital disruption and its perceived impact on their jobs and career. The questionnaire explores employees' understanding of digital disruption, its effects on Tesco's performance, and its influence on their roles. Furthermore, the report incorporates face-to-face interviews with retail industry professionals to delve deeper into the strategic responses of Tesco to digital transformation, including the shift from traditional stores to online platforms like Tesco Direct. The interviews explore the impact of digital disruption on Tesco's operations, the expectations of business executives regarding digital transformation, and the role of applications in this process. The findings suggest that digital disruption has a direct impact on careers and jobs and that the industry is adapting to these changes through training and technological advancements.

Assessment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TOPIC: Awareness of digital disruption and person’s perception of it and it impact on their
job and career..............................................................................................................................3
LAURA'S Task...........................................................................................................................3
Analysis & interpretation: ..........................................................................................................4
Daniela's Task.............................................................................................................................6
Discussion...................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Digital disruption is an effect which changes the fundamental expectations as well as
behaviour in a market, processes or industry caused by digital capabilities, assets and channels.
The present study is conducted on TESCO which is one of the larger retailer and grocery
supermarket of UK. The report consist of three task that involve development of questionnaire,
face to face interview and discussion of research methods in a proper manner.
MAIN BODY
TOPIC: Awareness of digital disruption and person’s perception of it and it impact on their
job and career
In order to fill the questionnaire, 20 employees of Tesco is chosen with the help of
random sampling method.
LAURA'S Task
Questions: Frequency
Q1. Do you have the knowledge digital disruption?
a) Yes 15
b) No 5
Q2) According to you, how digital disruption impact on the performance of
TESCO?
a) Positive impact 8
b) Negative impact 8
c) Neutral 4
Q3) As per your view point, in what manner digital disruption affecting
you?
a) Positive manner 10
b) Negative manner 10

Q4) What is the impact of digital disruption on the jobs and career?
a) Increase in number of job opportunities 6
b) Learning of new technology 5
c) Increase in demand for skill workers 5
d) decline in risk 5
Q5) According to you, how digital disruption impact on businesses?
a) Change in consumer requirements 7
b) Keeping existing customers satisfied and happy 7
c) Opening up new opportunities for customers 6
Analysis & interpretation:
Q1. Do you have the knowledge digital disruption?
a) Yes 15
b) No 5
Interpretation: It is interpreted that out of total 20 participants, 15 respondents have the
knowledge about digital disruption whereas the remaining 5 participants have no idea about such
concept.
Q2) According to you, how digital disruption impact on the performance of
TESCO?
a) Positive impact 8
b) Negative impact 8
c) Neutral 4

Interpretation: It is analysed that digital disruption affect on the the performance of
Tesco in a positive manner that is said by 8 respondents from the total 20 participants. In
addition to this, 8 respondents perceived that it impact negatively whereas the remaining 4 said
that there is no impact on performance of respective organisation.
Q3) As per your view point, in what manner digital disruption affecting
you?
a) Positive manner 10
b) Negative manner 10
Interpretation: It is said that digital disruption affecting both negatively and positively
on people and consist of equal ratio as well.
Q4) What is the impact of digital disruption on the jobs and career?
a) Increase in number of job opportunities 6
b) Learning of new technology 5
c) Increase in demand for skill workers 5
d) decline in risk 4
Interpretation: It is analysed from the above that digital disruption impact on jobs as
well as career of people. From the total 20 participants, 6 respondents said that there is increase
in number of job opportunities because of digital disruption. The 5 participants said that they het
to learn about new technology and the other 5 perceived that there is raise in demand of skilled
labours because of digital disruption.
Q5) According to you, how digital disruption impact on businesses?
a) Change in consumer requirements 7
b) Keeping existing customers satisfied and happy 7

c) Opening up new opportunities for customers 6
Interpretation: Digital disruption impact on business as it change the customer needs
and requirements because of which the cost is arise which is said by 7 respondents. Along with
this, 7 participants assumes that it help business entity in keeping existing customers satisfied
and happy and the remaining 6 respondents said that it Opening up new opportunities for
customers that impact on the performance and profitability of organisation.
Daniela's Task
In this there is use of face to face round of interview with the retail industry professional
to analyse the awareness of digital disruption and the perception of a person with regards to
impact on career and job.
Question 1: Can you please explain the movement from Bricks and motor stores with
emergence of stores such as Tesco direct that is a online grocery platform:
Analysis: In year 2000 UK has been a online grocery store and they quickly responded to the
opportunity by adoption of a business model and establishment of a online grocery chain as
TESCO direct. The main aim of TESCO has been to achieve a competitive advantage by offering
of a omni-channel in form of a click and collect function.
Question 2: What has been the major impact of digital disruption on TESCO functioning?
Analysis: The emergence of new technology lead to a complete transformation in the overall
functioning as there was a focus on digital strategies in the business approaches (Krstić and
Tešić, 2016). There was requirement of HR department to focus on development of strategy that
is according to meeting of the dynamic challenges in the evolving business landscape.
Employees may not have the upgraded skill set and they need to focus on several training
measures to learn how to handle the technology disruption.
Question 3: What has been the major expectation of business executives with
transformation achieve in digital scenario?
Analysis: According to the view points of the industry professional the response was that major
expectation has been to gain a Competitive advantage in the changing market scenario. In
context with the retail industry there is leveraging of the big data analytics & algorithm so that
there can be proper changes adopted according to changing purchasing trends so that there can

be proper prediction of future purchasing habits of customers (Goodwin, 2018). It has lead to
employees getting aware of the way customised experiences can be provided to their customers.
Question 4: As per your observation can you please explain the role of application played
in the process of digital transformation?
Analysis: The main role that is played by digital transformation of the retail segment is that it
has led to higher employee engagement. As there is better internal communications and external
channels with customers through such transformation process. Employees have to focus towards
development of competence to deal with the impact of changing technology in business.
Discussion
After the discussion of LAURA'S task, it is analysed that digital disruption impact
directly on the career and jobs effectively. In addition to this, digital disruption is arise because
of rapid innovation within the technology. In the present report, a questionnaire is developed and
a face to face interview is conducted which is consider as a primary research technique. This data
collection technique is chosen because it help in gaining valid and reliable conclusion that is
based on the original information.
According to the information discussed on the Daniela’s tasks it can be Said that the
main aim of digital transformation process according to the views of industry professionals is to
move along with the changing external environment (Wolfe, 2020). For this management is
generally adopted several measures such as on the job training to employees so that they are
able to cope up with the changing environment conditions. One of the common challenge that is
faced by industry professionals is related to upgrading and replacing the work with IT system.
For this the use of technology advantages is becoming on of the most easily accessible solutions.

REFERENCES
Books and Journals
Wolfe, J.C., 2020. Disruption and Digital Trends for the Next Decade. In Disruption in the
Boardroom (pp. 29-49). Apress, Berkeley, CA.
Goodwin, T., 2018. Digital Darwinism: Survival of the fittest in the age of business disruption.
Kogan Page Publishers.
Krstić, N. and Tešić, D., 2016. Digital disruption of the banking industry: Threat or
opportunity?. Bankarstvo, 45(2), pp.12-33.