Digital Disruption and Transformation: A Case Study of Unicorn Grocery

This report presents a comprehensive analysis of digital disruption and its impact on Unicorn Grocery. It begins with an introduction to digital technologies and their role in business transformation, emphasizing the importance of project aims and objectives. Task 1 outlines the project's aims, objectives, and research questions, followed by a detailed project management plan encompassing scope, cost, quality, risk, time, communication, and resources. Task 2 delves into small-scale research methodologies, including qualitative and quantitative approaches, with a focus on primary data collection through questionnaires. The assignment continues with a breakdown structure and Gantt chart for project management. Task 3 involves research analysis and data interpretation using appropriate tools and techniques. Task 4 presents a reflective report, summarizing the findings and drawing conclusions about digital disruption's influence on Unicorn Grocery. The report highlights challenges, transformations, and the overall impact of digital disruption on the company's operations and consumer satisfaction, with references to key literature.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain project aims and objectives.....................................................................................1
P2 Making project management plan..........................................................................................2
P3 Breakdown structure and Gantt chart....................................................................................4
..........................................................................................................................................................5
TASK 2............................................................................................................................................5
P4 Carry out Small scale research...............................................................................................5
TASK 3............................................................................................................................................8
P5 Research analysis and data using appropriate tools and techniques.....................................8
P6 Recommendation.................................................................................................................11
TASK 4..........................................................................................................................................11
P7 Reflective Report.................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The market have adopted the digital technologies for innovation and advancement in the
system and functioning of operations more conveniently. Digitization refer to conversion
information and technologies more digital and computerised. Digital disruption whereas s the
process of transformation of function into digital format. The company use digital technology
and its tool for advanced system and quick procedure (Bakker and et. al., 2011). It avail in
rendering proper communication procedures through which the company can communicate their
stakeholder more effectively as well as pace the process or various operations of organization.
The purpose of this assignment is to evaluate the results after the innovation of digital disruption
and how its transforms the barrier or challenges of business into strengths of company. This
report will analyse how the problems which merge cause of digital technology can avail in
meeting competitive objectives.
TASK 1
P1 Explain project aims and objectives
In each company, it is necessary to determine the aims and objectives in order to execute
advanced technologies in the business organisation which can increase the growth and
development process of company. This is required to innovate the technologies and introduce
some digital disruption and transformation in a company to make the functioning of operations
more revenant and fast. This not only avail in the convenience in the entire process but also help
in avoiding and resolving problems or conflicts of the company. With the help of digital
disruption, the organization can meet to the new growth and achievement level and ensure to
grab their consumer base (Bakker and et. al., 2011). These techniques are used for resolving the
issues and problems as well as replace the traditional methods into fresh. A company can
enhance the opportunities to develop and evolve in the competitive business industry through
adopting new trends and alternations. This also avail the employee in providing ease in their
work which is assisting to organisation as they enable in rendering services and products.
Background of Project
An organisation need to adopt several changes and alternation which occur with time for
sustaining the the competitive business and industry. Digital disruption helps an organisation in
not only developing their activities but also help in resolving issues and conflicts which emerge
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due to conflicts and complicated situation. This is essential nowadays to adopt the digital
technology in the system of services and product manufacture, documentation of records as it
provide easy access to file ins seconds and eases the process of production. When organization
adopt the new technologies or model of business to provide value to the products and services,
the company is able to establish a unique image of themselves within the competitive
organisation which is struggling to emerge as the company is able to manage a unique mission
and activities.
Topic: “How businesses have coped with the major challenges of digital disruption and
transformation: A case study of Unicorn Grocery.”
Aims: The major aim of company is to become the people's choice and develop the organisation
nationwide (Crane and Matten, 2016). The organisation is focusing over 'How businesses have
coped with the major challenges of digital disruption and transformation: A case study of
Unicorn Grocery.'
Objectives:
 To identify the influence of digital disruption in Unicorn Grocery.
 To assess the transformation of business organisation after the digital disruption in
Unicorn Grocery. To evaluate the impact of digital disruption and transformation in solving major
challenges of the company.
Research questions:
1. How digital disputation impact the business of Unicorn Grocery?
2. What are the transformation of business of Unicorn Grocery after the disruption of
digital technology?
3. What are the impact of digital disruption and transformation in solving major problems?
P2 Making project management plan
This is essential for an organization to develop a plan for managing a project for team
evolution and proper administration of project. It avail in conducting the proper research as well
as helps seeking the facts and logical findings without any hurdles. The management plan of
project avail in determining scope, time, quality, risk and scope as well as communication
resources of the plan which is gaining to be executed. This helps in saving the time, cost and
unwanted barrier in execution of strategy and cope up with the completed situation while
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development of the study. There are various elements which is includes or undertook for analysis
for functioning of the operations.
 Scope: This is one of the most important factor to consider by an organisation to identify
the scope of the study and project which they are planning to execute. This is necessary
to analyse the impact of digital disruption in challenges hindrance for continuous
development (Crane and Matten, 2016). This can help company in finding appropriate
methods and approaches which avail a company in developing.
 Cost: For developing any project, it is required to plan a budget and maintain the cost
according to the requirements and different management needs. As the project will
require to undertake several process such as data analysis, Gantt chart, questionnaire
development or IT system for which help of experts will needed. Company need to
manage a budget and allocate the entire cost in various parts of the study or project to
trim the expenses of the organisation. The respected project have been determined to
complete in 25000 Euros.
 Quality: This is essential for an organisation or researcher to develop the product or
service in effective manner for providing effective quality of the operations which have
been undertaken. It is required to undertake the entire actives in a proper way through
analysing the content or information deeply to get to the factual finding and research
result to the company. Through determining aims and objectiveness of the study, Unicorn
grocery cleared the vision of this project. This project is linked with the evaluation of
digital disruption as well as its role in the solution process of major problems of the
organisation (Eweje, Turner and Müller, 2012). It is required to manage the quality of the
products through collecting data to redder an effective project to the company. Research
would undertake various process such as Gantt Chart, graphs, data collection, data
interpretation and other methods for meeting to the effective quality of the report. This
also increase the productivity and performance of the work which have been made.
 Risk: When an organisation initiate a project, various types of danger and risk come
along with it. These obstruct in the process of project succession which Unicorn Grocery
need to manage for successfully meeting the outcome. At the time, this become risky to
digitalise few process as people or consumer like those in traditional way more than new
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style. Also the new technologies carried with time is also risk to the company as it
obstruct the entire procedure.
 Time: time is the most important assets which avail a organisation in achievement as
well as also become the cause of failure of success of a company. It is required to comply
a project within the right time (Eweje, Turner and Müller, 2012). The company have set
the time to compete this project within 30 days in order to stay determinate and more
modified organisation among entire competitors.
 Communication: Effective communication are the tip of the cake which avail the
organisation in conveying the changes they have made and create an understanding
among the public of the Unicorn Grocery. This depend on the method that one is using
for conveying their message. The organisation is studying the impact along with logics
and facts (Fisher, 2011). The project is using questionnaire method for facts, graphics and
Gantt chart for proper and scheduled form of entire project .It will increase the creativity
of the project which is organised by Unicorn Grocery.
 Resources: This is also one of the necessary elements which is required to analyse before
developing a business project. The organization will required various resources for
analysing the impact of digital disproportion and how it helped in the transformation.
They will require human resources, technological resource final resource etc.
4

P3 Breakdown structure and Gantt chart
5

This can help in managing the risk and reducing the limitation probability from the
completion of business research project. The project management process underline those
elements which help in accomplishing better project as well as can risk the achievement of it.
Through the help of this procedure the upcoming danger can be measured. Also for overcoming
those elements, the company can plan and make a proper strategy of research completion.
TASK 2
P4 Carry out Small scale research
This is significant for a researcher or investigator for conducting a analysis through
properly using the methodologies of research in order to carry out effective and factual finding of
the respected project. Here are some of the major types of data collection process and research
types which is majorly used in a study: Qualitative Research: This is one of the most effective research method which focus
over the evaluation of behaviour or attitude of people to seek the quality related to the
tittle. This aid the company in reviewing the opinion, thoughts and views of people which
is linked with the digital disruption (Keller, Parameswaran and Jacob, 2011). Several
methodologies are used for getting the outcome of qualitative research including
interview, observation, questionnaire methods and many other activities. Majorly they
prefer those processes and method which can help in gaining information and knowledge
on the regarding topic. This type of research can help in carry out effective and more
suitable outcome analysing effectiveness.
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 Quantitative Method: Through using this type of research, the amount, quantity and
numerical data can be gather related to a subject or topic that can enhance the
manufacture process of an organisation. This is the process which is utilised for getting
numerical data, statics, logical outcome of a study. It is very different from qualitative
approach of research as qualitative prefer more quality and nature whereas quantitative
refer to more logics and data.
 Primary data: This type of research data collection method focus over the gathering fresh
and new information and data related to the topic or study (Too and Weaver, 2014). It
consist of response or feedback analysis, questionnaire method, observation as well as
other activities that is utilised by the research. The method can be used for both
qualitative and quantitative method of research to reach to outcome. It is required for a
company to create changes which can measured through the help of this method of
information gathering.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Does digitalisation is effective for growth of Unicorn Grocery?
a) Yes
b) No
Q.2. Which digital technology is the best and disruptive in the business?
a) AI
b) Virtual Reality
c) IT software and technology
d) Hybrid Wireless technologies
Q.3. Which technology have helped Unicorn grocery in their business and led it to innovation
and growth?
a) Cloud techniques
b) Drone Delivery
c) E-commerce
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d) scan As you shop
Q.4. Do You think that digitalisation is creating challenges in operation and business activities
of Unicorn Grocery?
a) Yes
b) No
Q.5. Do you think the consumer satisfaction and service quality have been increased after the
Digital disruption and transformation of Unicorn grocery?
a) Agree
b) Disagree
Q.6. In what area the organisation is feeling most issues and challenges within Unicorn
Grocery?
a) Big data and ineffective leveraging
b) Dearth of clear vision
c) Organisational resistance
Q.7. How Unicorn Grocery Cope up with transformation and digital disruption?
a) Organising digital platform
b) Managing IT service
Q.9. Recommand your views on how retail company can cope up with challenges from digital
disruption and transformation?
There are few more technique of conducting research project that can avail researcher in
gaining desired outcome. Here are some of those mentioned as below: Research Design: the research relay on the design of research for identifying its
influence. There are majorly three research design i.e. exploratory, descriptive and
experimental (Trevino and Nelson, 2016). In this research, descriptive research design
would be used for suitable outcome. Research Philosophy: This report will use interpretivism research philosophy for getting
analysis of data and information in more appropriate way. The other philosophy that is
utilise by researcher is positivism philosophy which will not be utilised in this project. Data Collection: There are two types of data which is used in this report which is
primary and secondary data. There are various tools which is used for data collection
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purpose i.e. questionnaire, interview, survey, feedback analysis, observation and various
other that is used for different research for accomplishing different sourpusses. Sampling: Sampling is the process of selecting target audiences on which or for which
the entire report is being made. This is used for proper population representation. There
are two types of sampling which is used that is random and non-random sampling
methods. This report will use simple non-random sampling techniques for proper
popularization sampling.
 Limitations: This refer to risk and limitation while completion of project. There are
various obstruction in a research project i.e. Time, cost, quality, communication resources
etc. This is fundamental for a researcher to manage a risk assessment or breakdance
structure to limit such risks
TASK 3
P5 Research analysis and data using appropriate tools and techniques
In this report, the research have took the responses of 20 people including consumer or
employee from the which the evaluation of challenges and probable solution have been asked.
Population refer to entire covered or area of research on which the project is targetting or
affecting mainly. The organisation will use simple non-random sampling method for
representing entire population of company in effective way. Here is entire interpolation of
gathered primary data have been mentioned which can help analyst in reaching the final and
authentic research outcome:
INTERPRETATION
Q.1. Does digitalisation is effective for growth
of Unicorn Grocery?
Frequency
a) Yes 14
b) No 8
9

a) Yes b) No
0
2
4
6
8
10
12
14
14
8
Series2
Frequency
From this above graphs, it can be said that digitalisation and transformation have helped
the company in growing and developing its activities. It have facilitated company ease in
operations and business operations which have availed in satisfying consumers as well as
managing relation with the worker and public. 14 out of 20 respondents believes that the
organisation have get the help of digital disruption and transformation in expansion of their
business. Whereas 6 out of 20 respondents claimed that digital disruption have no role in the
development and evolution of Unicorn Grocery.
Q.2. Which digital technology is the best and
disruptive in the business?
Frequency
a) Virtual Reality 4
b) IT software and technology 9
c) Hybrid Wireless technologies 7
10

4
9
7
a) Virtual Reality
b) IT software and technology
c) Hybrid Wireless technologies
It can be state after looking a the graphs and data that digital technology have catered
drastic changes in the working styles and functions of business organisations. There are various
types of technologies which have transformed the working style drastically. Majorly there are
three types of transformation which are virtual reality, It software & technology as well as
Hybrid wireless technologies. After analysing data, it is coherent that most popular digital
technology which have helped retailing businesses specially Unicorn Grocery is IT software and
technology. 9 out of 20 respondents says that this have provided easy recording and documenting
data, quick billing etc. Where as Hybrid Wireless technologies are second most useful and
effective technique that've created convenient style. 4 out of 20 believes that virtual reality also
helped retailing business but not Unicorn Grocery.
Q.3. Which technology have helped Unicorn
grocery in their business and led it to
innovation and growth?
Frequency
a) Cloud techniques 8
b) Drone Delivery 1
c) E-commerce 10
11

d) scan As you shop 1
a) Cloud techniques
b) Drone Delivery
c) E-commerce
d) scan As you shop
0 1 2 3 4 5 6 7 8 9 10
8
1
10
1
Series2
Frequency
This report state in the era of digitalisation, Unicorn grocery have been facilitated
development in business by e-commerce. Also the company have formed cloud techniques for
their internal system and information protection that have cater digital disruption and
transformation in the retailing industry and Unicorn grocery. Drone delivery as well as Scan as
you shop is also facilitating technology which is emerging in nowadays.
Q.4. Do You think that digitalisation is
creating challenges in operation and business
activities of Unicorn Grocery?
Frequency
a) Yes 12
b) No 8
12

a) Yes b) No
0
2
4
6
8
10
12
14
12
8
Frequency
2 out of 20 people believe that digital disruption and transformation have catered changes
in the competitive era. This have aid organisation various challenges which is obstructing growth
and innovation in company as people are more digitalised, the issues raises. 8 out 20 people
state that there is lesser issues from digital disputation which isn't so big to barrier the growth.
Q.5. Do you think the consumer satisfaction
and service quality have been increased after
the Digital disruption and transformation of
Unicorn grocery?
Frequency
a) Agree 11
b) Disagree 9
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11
9
a) Agree
b) Disagree
It is clear that this is essential nowadays to adopt and include digital disruption and
transformation of business structure in the recent era of business for proper and effective
development. Unicorn grocery have been facilitated growth and consumer sanctification with the
help of digital technology. But 9 people still believe that there have no contribution of the
technology in the company's growth. Rather it have created challenges in organisation which the
company requires to resolve within the span of time before emergence.
Q.6. In what area the organisation is feeling
most issues and challenges within Unicorn
Grocery?
Frequency
a) Big data and ineffective leveraging 10
b) Dearth of clear vision 4
c) Organisational resistance 6
14

10
4
6
a) Big data and ineffective
leveraging
b) Dearth of clear vision
c) Organisational resistance
The issues and barrier can be traced within the entire company where the transformation
have been occurred. It have been obstructing organisation as well as sometime it can led toward
decrease in the dedication and credibility among consumer. The major challenge the organisation
face is toward big data and ineffective leveraging. 10 out of 20 people claim this challenge. Also
most of the companies are facing organisation resistance among employee, consumer as well as
issues with the framework and structure which restrain entire growth of company. 4 believes that
company lost clear vision after the digital disruption and transformation which are creating
challenges for company.
Q.7. How Unicorn Grocery Cope up with
transformation and digital disruption?
Frequency
a) Organising digital platform 10
b) Managing IT service 10
15

a) Organising digital platform
b) Managing IT service
0 2 4 6 8 10 12
10
10
Series2
Frequency
This is required for an organisation to manage the solutions of the challenges which is
retraining growth and development of an organisation, the digital disruption have catered various
challenges and stress in organisation along with the pace and evolution in business activities.
This can not only restrain the growth of company but destruct the entire organisation through
revealing their secrecy. 10 out of 20 people responded that through digital organisational
platform, the company can manage the affairs of digital technology and its activities which can
help in resolving issue. Also managing IT services can render various assistance to organisation
which Unicorn Grocery is seeking for managing issues from digital disruption and
transformation. These are the best methods through which it can be solved.
P6 Recommendation
Digital technology and disruption not only carried convenience with it but catered issues
and challenges along. This is the concern and smartness of company how they manage the issues
and challenges related to it (Yuan, Bao and Verbeke, 2011). Unicorn grocery and other retailing
company need proper solution to resolve the challenge related to the digital distortion. Internet
things and mobility are the two major pillars of digital disruption. A company can manage
accurate administration and IT services as well as take the help of digital platform for curing the
problems of organisation linked with digitalisation. The company can communicate this changes
and activities with the worker group, people and public of organisation for making and
establishing proper interaction activities among stakeholder. This will avail organisation in
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managing their relations. Through the help of various promotional and marketing as well as press
conference way the company can communicate its outcome. Also by using inter-communication
activities and organ sing events or activities, they can deliver the changes and issues in
enterprise's internal environment.
TASK 4
P7 Reflective Report
After evaluating the entire report, it is clear that digital transformation have helped the
human being as well as organisation but it have made process more complicated (Zhao, 2012).
The business organisation require to manage the system of digital technology properly otherwise
it redder various types of mistakes such as big data leverage, hacking and many other challenges.
This is essential for business organisation to cope up with those challenges carefully to
appropriate development of business.
Despite of theoretical part, it have lessoned how to develop a report and make a
successful business project. This report taught me how to make a systematised and organised
study to make it more authentic (Digital Disruption: Dealing With The Flip Side Of Digital
Transformation. 2016). This also got me learned how to use Gantt Chart, interpretation software
and other computer system for developing a research project. Also this lessoned how to evaluate
books, journals and other written document within a short period of time.
The process of interpretation, collection of primary data, Gantt Chart development,
graphical analysis and development of breakdown structure have gone well among the entire
process which is presented the project in effective way. This have taught the ways through which
one can develop their research project and method i.e. determining aims and objectives, setting
research objectives and question and undertaking effective research techniques. Hence it have
lesioned not only theoretical but also some practical aspects which can help one in further
studies.
This report conclude that an organisation need to develop proper management and
administration of digital technology for managing issues and conflicts emerge from them. The
business companies are facing several troubles cause of transformation and digital disruption
which they need to resolve within a period of time before taking it a large shape. Enterprises
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coping up with situation through managing good software, AI and other administration process
to reduce these issues and problems.
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REFERENCES
Books and Journals
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toward project knowledge transfer. International journal of project management. 29(5).
pp.494-503.
Bakker, R. M. and et. al., 2011. Managing the project learning paradox: A set-theoretic approach
toward project knowledge transfer. International journal of project management. 29(5).
pp.494-503.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Eweje, J., Turner, R. and Müller, R., 2012. Maximizing strategic value from megaprojects: The
influence of information-feed on decision-making by the project manager. International
Journal of Project Management. 30(6). pp.639-651.
Eweje, J., Turner, R. and Müller, R., 2012. Maximizing strategic value from megaprojects: The
influence of information-feed on decision-making by the project manager. International
Journal of Project Management. 30(6). pp.639-651.
Fisher, E., 2011. What practitioners consider to be the skills and behaviours of an effective
people project manager. International Journal of Project Management. 29(8). pp.994-
1002.
Keller, K. L., Parameswaran, M. G. and Jacob, I., 2011. Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Too, E. G. and Weaver, P., 2014. The management of project management: A conceptual
framework for project governance. International Journal of Project Management. 32(8).
pp.1382-1394.
Trevino, L. K. and Nelson, K. A., 2016. Managing business ethics: Straight talk about how to do
it right. John Wiley & Sons.
Yuan, W., Bao, Y. and Verbeke, A., 2011. Integrating CSR initiatives in business: An organizing
framework. Journal of Business Ethics. 101(1). pp.75-92.
Zhao, M., 2012. CSR-based political legitimacy strategy: Managing the state by doing good in
China and Russia. Journal of Business Ethics. 111(4). pp.439-460.
Online
Digital Disruption: Dealing With The Flip Side Of Digital Transformation. 2016. [Online].
Available through: <https://www.forbes.com/sites/forbestechcouncil/2016/10/10/digital-
disruption-dealing-with-the-flip-side-of-digital-transformation/#171204644cc6>.
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