Digital Disruption and Transformation: A Case Study of Unicorn Grocery

This report presents a comprehensive analysis of digital disruption and its impact on Unicorn Grocery. It begins with an introduction to digital technologies and their role in business transformation, emphasizing the importance of project aims and objectives. Task 1 outlines the project's aims, objectives, and research questions, followed by a detailed project management plan encompassing scope, cost, quality, risk, time, communication, and resources. Task 2 delves into small-scale research methodologies, including qualitative and quantitative approaches, with a focus on primary data collection through questionnaires. The assignment continues with a breakdown structure and Gantt chart for project management. Task 3 involves research analysis and data interpretation using appropriate tools and techniques. Task 4 presents a reflective report, summarizing the findings and drawing conclusions about digital disruption's influence on Unicorn Grocery. The report highlights challenges, transformations, and the overall impact of digital disruption on the company's operations and consumer satisfaction, with references to key literature.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain project aims and objectives.....................................................................................1
P2 Making project management plan..........................................................................................2
P3 Breakdown structure and Gantt chart....................................................................................4
..........................................................................................................................................................5
TASK 2............................................................................................................................................5
P4 Carry out Small scale research...............................................................................................5
TASK 3............................................................................................................................................8
P5 Research analysis and data using appropriate tools and techniques.....................................8
P6 Recommendation.................................................................................................................11
TASK 4..........................................................................................................................................11
P7 Reflective Report.................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The market have adopted the digital technologies for innovation and advancement in the
system and functioning of operations more conveniently. Digitization refer to conversion
information and technologies more digital and computerised. Digital disruption whereas s the
process of transformation of function into digital format. The company use digital technology
and its tool for advanced system and quick procedure (Bakker and et. al., 2011). It avail in
rendering proper communication procedures through which the company can communicate their
stakeholder more effectively as well as pace the process or various operations of organization.
The purpose of this assignment is to evaluate the results after the innovation of digital disruption
and how its transforms the barrier or challenges of business into strengths of company. This
report will analyse how the problems which merge cause of digital technology can avail in
meeting competitive objectives.
TASK 1
P1 Explain project aims and objectives
In each company, it is necessary to determine the aims and objectives in order to execute
advanced technologies in the business organisation which can increase the growth and
development process of company. This is required to innovate the technologies and introduce
some digital disruption and transformation in a company to make the functioning of operations
more revenant and fast. This not only avail in the convenience in the entire process but also help
in avoiding and resolving problems or conflicts of the company. With the help of digital
disruption, the organization can meet to the new growth and achievement level and ensure to
grab their consumer base (Bakker and et. al., 2011). These techniques are used for resolving the
issues and problems as well as replace the traditional methods into fresh. A company can
enhance the opportunities to develop and evolve in the competitive business industry through
adopting new trends and alternations. This also avail the employee in providing ease in their
work which is assisting to organisation as they enable in rendering services and products.
Background of Project
An organisation need to adopt several changes and alternation which occur with time for
sustaining the the competitive business and industry. Digital disruption helps an organisation in
not only developing their activities but also help in resolving issues and conflicts which emerge
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due to conflicts and complicated situation. This is essential nowadays to adopt the digital
technology in the system of services and product manufacture, documentation of records as it
provide easy access to file ins seconds and eases the process of production. When organization
adopt the new technologies or model of business to provide value to the products and services,
the company is able to establish a unique image of themselves within the competitive
organisation which is struggling to emerge as the company is able to manage a unique mission
and activities.
Topic: “How businesses have coped with the major challenges of digital disruption and
transformation: A case study of Unicorn Grocery.”
Aims: The major aim of company is to become the people's choice and develop the organisation
nationwide (Crane and Matten, 2016). The organisation is focusing over 'How businesses have
coped with the major challenges of digital disruption and transformation: A case study of
Unicorn Grocery.'
Objectives:
 To identify the influence of digital disruption in Unicorn Grocery.
 To assess the transformation of business organisation after the digital disruption in
Unicorn Grocery. To evaluate the impact of digital disruption and transformation in solving major
challenges of the company.
Research questions:
1. How digital disputation impact the business of Unicorn Grocery?
2. What are the transformation of business of Unicorn Grocery after the disruption of
digital technology?
3. What are the impact of digital disruption and transformation in solving major problems?
P2 Making project management plan
This is essential for an organization to develop a plan for managing a project for team
evolution and proper administration of project. It avail in conducting the proper research as well
as helps seeking the facts and logical findings without any hurdles. The management plan of
project avail in determining scope, time, quality, risk and scope as well as communication
resources of the plan which is gaining to be executed. This helps in saving the time, cost and
unwanted barrier in execution of strategy and cope up with the completed situation while
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development of the study. There are various elements which is includes or undertook for analysis
for functioning of the operations.
 Scope: This is one of the most important factor to consider by an organisation to identify
the scope of the study and project which they are planning to execute. This is necessary
to analyse the impact of digital disruption in challenges hindrance for continuous
development (Crane and Matten, 2016). This can help company in finding appropriate
methods and approaches which avail a company in developing.
 Cost: For developing any project, it is required to plan a budget and maintain the cost
according to the requirements and different management needs. As the project will
require to undertake several process such as data analysis, Gantt chart, questionnaire
development or IT system for which help of experts will needed. Company need to
manage a budget and allocate the entire cost in various parts of the study or project to
trim the expenses of the organisation. The respected project have been determined to
complete in 25000 Euros.
 Quality: This is essential for an organisation or researcher to develop the product or
service in effective manner for providing effective quality of the operations which have
been undertaken. It is required to undertake the entire actives in a proper way through
analysing the content or information deeply to get to the factual finding and research
result to the company. Through determining aims and objectiveness of the study, Unicorn
grocery cleared the vision of this project. This project is linked with the evaluation of
digital disruption as well as its role in the solution process of major problems of the
organisation (Eweje, Turner and Müller, 2012). It is required to manage the quality of the
products through collecting data to redder an effective project to the company. Research
would undertake various process such as Gantt Chart, graphs, data collection, data
interpretation and other methods for meeting to the effective quality of the report. This
also increase the productivity and performance of the work which have been made.
 Risk: When an organisation initiate a project, various types of danger and risk come
along with it. These obstruct in the process of project succession which Unicorn Grocery
need to manage for successfully meeting the outcome. At the time, this become risky to
digitalise few process as people or consumer like those in traditional way more than new
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style. Also the new technologies carried with time is also risk to the company as it
obstruct the entire procedure.
 Time: time is the most important assets which avail a organisation in achievement as
well as also become the cause of failure of success of a company. It is required to comply
a project within the right time (Eweje, Turner and Müller, 2012). The company have set
the time to compete this project within 30 days in order to stay determinate and more
modified organisation among entire competitors.
 Communication: Effective communication are the tip of the cake which avail the
organisation in conveying the changes they have made and create an understanding
among the public of the Unicorn Grocery. This depend on the method that one is using
for conveying their message. The organisation is studying the impact along with logics
and facts (Fisher, 2011). The project is using questionnaire method for facts, graphics and
Gantt chart for proper and scheduled form of entire project .It will increase the creativity
of the project which is organised by Unicorn Grocery.
 Resources: This is also one of the necessary elements which is required to analyse before
developing a business project. The organization will required various resources for
analysing the impact of digital disproportion and how it helped in the transformation.
They will require human resources, technological resource final resource etc.
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P3 Breakdown structure and Gantt chart
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This can help in managing the risk and reducing the limitation probability from the
completion of business research project. The project management process underline those
elements which help in accomplishing better project as well as can risk the achievement of it.
Through the help of this procedure the upcoming danger can be measured. Also for overcoming
those elements, the company can plan and make a proper strategy of research completion.
TASK 2
P4 Carry out Small scale research
This is significant for a researcher or investigator for conducting a analysis through
properly using the methodologies of research in order to carry out effective and factual finding of
the respected project. Here are some of the major types of data collection process and research
types which is majorly used in a study: Qualitative Research: This is one of the most effective research method which focus
over the evaluation of behaviour or attitude of people to seek the quality related to the
tittle. This aid the company in reviewing the opinion, thoughts and views of people which
is linked with the digital disruption (Keller, Parameswaran and Jacob, 2011). Several
methodologies are used for getting the outcome of qualitative research including
interview, observation, questionnaire methods and many other activities. Majorly they
prefer those processes and method which can help in gaining information and knowledge
on the regarding topic. This type of research can help in carry out effective and more
suitable outcome analysing effectiveness.
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 Quantitative Method: Through using this type of research, the amount, quantity and
numerical data can be gather related to a subject or topic that can enhance the
manufacture process of an organisation. This is the process which is utilised for getting
numerical data, statics, logical outcome of a study. It is very different from qualitative
approach of research as qualitative prefer more quality and nature whereas quantitative
refer to more logics and data.
 Primary data: This type of research data collection method focus over the gathering fresh
and new information and data related to the topic or study (Too and Weaver, 2014). It
consist of response or feedback analysis, questionnaire method, observation as well as
other activities that is utilised by the research. The method can be used for both
qualitative and quantitative method of research to reach to outcome. It is required for a
company to create changes which can measured through the help of this method of
information gathering.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Does digitalisation is effective for growth of Unicorn Grocery?
a) Yes
b) No
Q.2. Which digital technology is the best and disruptive in the business?
a) AI
b) Virtual Reality
c) IT software and technology
d) Hybrid Wireless technologies
Q.3. Which technology have helped Unicorn grocery in their business and led it to innovation
and growth?
a) Cloud techniques
b) Drone Delivery
c) E-commerce
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d) scan As you shop
Q.4. Do You think that digitalisation is creating challenges in operation and business activities
of Unicorn Grocery?
a) Yes
b) No
Q.5. Do you think the consumer satisfaction and service quality have been increased after the
Digital disruption and transformation of Unicorn grocery?
a) Agree
b) Disagree
Q.6. In what area the organisation is feeling most issues and challenges within Unicorn
Grocery?
a) Big data and ineffective leveraging
b) Dearth of clear vision
c) Organisational resistance
Q.7. How Unicorn Grocery Cope up with transformation and digital disruption?
a) Organising digital platform
b) Managing IT service
Q.9. Recommand your views on how retail company can cope up with challenges from digital
disruption and transformation?
There are few more technique of conducting research project that can avail researcher in
gaining desired outcome. Here are some of those mentioned as below: Research Design: the research relay on the design of research for identifying its
influence. There are majorly three research design i.e. exploratory, descriptive and
experimental (Trevino and Nelson, 2016). In this research, descriptive research design
would be used for suitable outcome. Research Philosophy: This report will use interpretivism research philosophy for getting
analysis of data and information in more appropriate way. The other philosophy that is
utilise by researcher is positivism philosophy which will not be utilised in this project. Data Collection: There are two types of data which is used in this report which is
primary and secondary data. There are various tools which is used for data collection
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purpose i.e. questionnaire, interview, survey, feedback analysis, observation and various
other that is used for different research for accomplishing different sourpusses. Sampling: Sampling is the process of selecting target audiences on which or for which
the entire report is being made. This is used for proper population representation. There
are two types of sampling which is used that is random and non-random sampling
methods. This report will use simple non-random sampling techniques for proper
popularization sampling.
 Limitations: This refer to risk and limitation while completion of project. There are
various obstruction in a research project i.e. Time, cost, quality, communication resources
etc. This is fundamental for a researcher to manage a risk assessment or breakdance
structure to limit such risks
TASK 3
P5 Research analysis and data using appropriate tools and techniques
In this report, the research have took the responses of 20 people including consumer or
employee from the which the evaluation of challenges and probable solution have been asked.
Population refer to entire covered or area of research on which the project is targetting or
affecting mainly. The organisation will use simple non-random sampling method for
representing entire population of company in effective way. Here is entire interpolation of
gathered primary data have been mentioned which can help analyst in reaching the final and
authentic research outcome:
INTERPRETATION
Q.1. Does digitalisation is effective for growth
of Unicorn Grocery?
Frequency
a) Yes 14
b) No 8
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a) Yes b) No
0
2
4
6
8
10
12
14
14
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Series2
Frequency
From this above graphs, it can be said that digitalisation and transformation have helped
the company in growing and developing its activities. It have facilitated company ease in
operations and business operations which have availed in satisfying consumers as well as
managing relation with the worker and public. 14 out of 20 respondents believes that the
organisation have get the help of digital disruption and transformation in expansion of their
business. Whereas 6 out of 20 respondents claimed that digital disruption have no role in the
development and evolution of Unicorn Grocery.
Q.2. Which digital technology is the best and
disruptive in the business?
Frequency
a) Virtual Reality 4
b) IT software and technology 9
c) Hybrid Wireless technologies 7
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