Digital Business Report: Evaluating Digital Business Strategies

This report delves into the realm of digital business, exploring its fundamental aspects and practical applications. It begins with an introduction to digital business, highlighting its significance and the transformative impact of digital technology. The main body of the report provides a comprehensive overview of digital business, discussing its advantages and disadvantages, such as improved data collection, global opportunities, and enhanced customer experience, as well as potential security threats and increased competition. The report then evaluates various new and emerging digital business models, including open source, e-commerce, and on-demand models, using Uber as a case study to illustrate these concepts. Furthermore, it analyzes the impact of new collaborative relationships and strategic alliances in the digital landscape, emphasizing the benefits and challenges associated with such partnerships. The report also covers e-commerce principles, providing insights into how businesses leverage the internet for transactions and customer engagement. Finally, the report concludes with a summary of the key findings and their implications for businesses navigating the digital age.

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Overview of digital business with its advantages and disadvantages..........................................4
Evaluate new and emerging digital business models..................................................................6
Impact of new collaborative relationship....................................................................................7
E-commerce principles................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Digital business is considered as the suitable method of doing business with the help of
internet. It is considered as the creation of new business within the physical world and this
transformation is adopted of digital technology to the transform services of businesses by
replacing the non digital and Manual process with the digital process or new digital technology
(Wåge and Crawford, 2020). To carry forward this report Uber is considered that provide
transportation services across the world with the help of internet and make their travelling
present. Moreover, the report leads to covered details regarding the identification of the suitable
advantages and disadvantages and emerging Business models are also described. With the help
of suitable analysis regarding the impact of new collaborative strategic alliances that are
developed with the help of digital technology is also covered.
MAIN BODY
Overview of digital business with its advantages and disadvantages
Digital business refers to the suitable institution that Use technology in order to create
value to the businesses and for the enhancement of internal capabilities. These types of
businesses need to use technological advancement in order to enhance customer experience.
Furthermore, to move towards the digital transformation organisations also need to shift towards
the adoption of new culture that helps in bringing efficiency in their digital business by focusing
over the creating new customer experience and valuable different services (Stolyarov and et. al.,
2019). Digital business strategy refers to the suitable capacity that leverage several digital
Technologies in order to create customer value that can be transformed and provide competitive
benefits to an organisation.
Advantages
 The prominent benefit of digital transformation is that it improves the data collection and
offer suitable resource of Management.
 Along with this with the help of globalisation digital businesses get majorly scope in
order to get future opportunities to their business and also effectively exploit
opportunities in order to enhance their sales and profitability.

 It becomes possible because of the effective capacity of digital technology and these
types of businesses need to integrate towards the hardware and software database for the
central system of business intelligence (Sahut, Iandoli and Teulon, 2019).
 Moreover, digital business is not only influencing the business operations but also the
attitude and behaviour perspective of company. It also works with the from end process
and centric perspective of people by which individuals can optimise effective functioning
of business to enhance the profitability.
 Despite from this enhancement of productivity with the help of digital business is
beneficial in order to improve the agility in business operations that motivate innovation.
Disadvantages
 Digital businesses lead to increase the transparency and communication within the
operations of businesses that leads to bring several demerits for company. The major
demerit includes the security threats that undertake constant debate within the Uber
regarding the leakage and misuse of the personal data of their customers.
 Moreover, increasing the networking Threads needs to bring challenges for an
organisation in order to Reform their process which is risky regarding the privacy of
individuals (Kraus, Roig-Tierno and Bouncken, 2019). Hence it not only undertakes the
concern regarding the privacy but also result towards the misuse of safety.
 Digital Services also made industry competitive by which most of the organisations and
customers are regularly tracked regarding the services by the various providers.
 By constantly monitoring becomes very challenging for the company to cope up with the
pressures and come up with the enhancement in services.
 Competition leads to develop price Wars regarding the promotional tactics it is clearly
visible and become very worse for the organisation to compete with each other (Kontić
and Vidicki, 2018). Therefore, digital businesses also have enhanced expectations of
customers that make other organisations hard to fulfil at respectively.
Application
Uber has one of the most successful digital business that operate its business across the
world with the help of its website and offering various online services like booking payment and
real time update to customers regarding their Orders and services that make company more

trustworthy and qualitative service provider. With the effective use of accurate Technology leads
to create sense of safety among the customers with unique features by which their customers feel
safe at the time of ride (Schallmo, Williams and Boardman, 2020). In this context the suitable
benefit of digital Technologies is that they are capable in order to make effective predictions
regarding the behaviour of customers.
By this Digital Services permit Uber to convert their physical services into digital one by
identifying the requirements of customers on the basis of their selection. It also needs to motivate
company to enhance their services prominently by which customers can be retained with the help
of innovative services. Therefore, the service user of Uber is capable enough to compare the
pricing and quality aspects with the other competitors of Uber and this transparency factor
helped company to develop themselves as the leading brand within the transportation services by
handling data through digital system in order to enhance decision making process.
Evaluate new and emerging digital business models
In modern world many organisations use digital technology in order to provide services to
their customers. With the help of effective technology that ends to make sure that customers are
able to use services and also involve towards the enhancement of on the reference services.
Moreover, Uber also used several digital models by which they can provide services to their
customers.
Discussion on digital business models
Open source: It is the factor business model in which companies offer the software that
are free to use and allow businesses to make improvement respectively. It is the suitable way by
which users are able to communicate with company and their developers and due to this the
operational performance of the software also increases (Cusumano, Gawer and Yoffie, 2019).
With the help of it effective results are accomplished but it is not quite effective for uber as
company provide organisational services to the customer with the help of mobile phones and
applications. Therefore, Rapid changes in UI (User Interface) Technology need to enhance the
complexity among users by which their positive experience can be impacted.
E-commerce: It is effective digital business model and the connecting medium of various
organisations. It leads to collect several individuals to the digital platforms by considering selling
and purchasing of the services on the physical basis and online services like music video
streaming pop up ads and many more (Kotarba, 2018). It is also used by uber and other

organisations as the connecting medium by which customers can order their services according
to their requirements and the chosen ride to reach their destination.
On-demand: This digital business model permit customers to accomplish defective type
of services according to their needs. It is also seen in uber by which company provide their
services all the time and because of this their customers are empowered to develop direct
connection with the company as per their preferences (Bereznoy, 2018). Along with this at the
same time customers are also able to set schedule for their operations as it leads to guarantee
their customers that are able to achieve effective level of experience for their users in order to
improve the loyalty.
Business issues faced by company
There are various types of issues which are faced by company in order to provide
services to their customers and some of them are discussed below:
Cyber security: This issue is related to the critical data of company like personal details
and banking information of their customers that can be misused by other individuals. Moreover,
uber has large number of customer base and because of this they have high level of threat
regarding the cyber security and because of this company tends to integrate various updates and
improvements in the technological factor (König and et. al., 2019). Because of this company
need to make sure that the data is properly secured that needs to enhance the expenditures of
company and also impact the economic growth.
Digital business ethics: Uber need to make sure that they are able to fulfil all the ethical
needs in order to perform the organisational operations. It is effective due to the various factors
like company need to have suitable data of their customers like banking information social media
id and so on in order to conduct social media marketing (Li, 2020). Therefore because of this it
becomes the ethical responsibility of company which they need to fulfil by considering the
various norms and ethical considerations.
Managing e-business efficiently: Uber tense to offer various services with the help of
internet as by this company needs to manage other offerings like personal experience to their
users. Because of this company leads to develop customer Ids in order to involve them within the
organisational activities. Despite from this in order to achieve it company need to install various
technological updates in order to store data as it includes various expenses and complexity in
their working style (Baiyere, Salmela and Tapanainen, 2020). Away with this it is important in

order to provide personalized and effective User experience to their customers by engaging them
towards the use of organisational services that will be e enhance the chances of accomplishment
of goals in the given period of time.
Impact of new collaborative relationship
Collaboration of business is considered as the effective organisational activity in which
company needs to develop partnership with other competitors by which they lead to make sure
that the involved parties are capable to execute things regarding the development of project
(Aversa, Hervas-Drane and Evenou, 2019). Effective collaboration of various types of
organisation defect the strategic alliances among the two or more Organisation in order to
develop competitive advantage for their project by which they both achieve benefit for them.
Moreover, every member needs to be independent regarding the maintenance of operations
despite from the mutual project according to the needs. Uber need to make sure that they are able
to provide services by which they make sure suitable quality in their offerings that leads to
enhance the experience of their customers. Strategic alliances are not so easy as in these
organisations need to invest regarding the development of customise technological updates that
need high capital investment.
Advantages of strategic alliances
 Strategic alliances are beneficial for the organisations as by this all the well reputed
parties are able to calibrate for their benefit regarding the development of the project.
 Moreover, it also offers enhanced quality of result as every individual is having different
perspective regarding the solution of an issue by which organisation get creative ideas for
their growth.
 Along with this effective funding of the development of project is also get by strategic
alliances as every member make some sort of financial investment in order to involve in
the decision-making process of organization (Gupta, 2018).
 Moreover, the operations of organisations are also being performed by the employees and
because of this they are able to perform collaborations. In context of uber the need to
make sure that their employees are capable enough identify the differences in the
working style by which involvement of employees can be done in order to get desired
outcome.

 Despite from this effective use of resources of organisation is also being achieved
regarding the working strategy and also developed in an effective manner by which every
member gets an opportunity to effectively use the resources.
Disadvantages of strategic alliances
 Changes in the working manner leads to develop huge amount of complexity in work and
because of this Fellowship can be developed by various monitoring styles.
 Sharing of responsibility is also the major concern as it needs to happen when the
partnership completes its time duration because of the final quality of services which are
being offered to their customers.
 Quality working is also increased at the same time changes are developed regarding the
productivity that leads to occur unsynchronized working in the operations that impact the
completion of project.
 Moreover, huge amount of chances of brand switching is also possible by which
employees are able to identify different it working pattern that leads to create confusion
and Chaos in order to achieve organisational goals (Bressanelli and et. al., 2018).
Increment in conflicts can also impact the functioning and growth of company and it
happens when the participants are involved in the ownership of the product.
 By which the owner of the time segment does not align with the participants regarding
the organisational goals and target outcomes.
Application
Therefore, it is analysed that Uber need to make sure that they are able to identify
concerning risk factor which is related with effective collaboration and strategic alliances. By
this company need to make sure that they are capable enough to identify the wide range off
market by which they can get effective investment for their business. Therefore, they also need
to make sure that they are able to achieve the suitable benefits of strategic alliances in order to
get competitive advantage.
E-commerce principles
E-Commerce is the process of purchasing selling transferring fund and Undertaker vs
activities that can be done through electronic medium like internet. In modern time customers are
properly involved in order to use technological advancement like internet in their daily life. In

terms of uber there tends to provide services for their digital business with the help of Internet
and for this company need to follow suitable E-Commerce principles for the effective operations
in the market (Venkatesh, Mathew and Singhal, 2019). As these principles please to eliminate
risk factor and threats from the functioning of company.
Data security: Uber need to effectively perform its operations as by this company make
sure that they are able to secure suitable operations and information. By this company as
guarantee regarding the important information that can be secured and not be misused by other
organisations (Santos, Murmura and Bravi, 2018). Therefore, it is important to consider e
commerce activities while considering digital payment from their customers as it helps in
assuring that the data and personal details are secured.
User-friendly: Uber need to make sure that the customers are capable enough to use the
suitable services of company prominently. Because of this company tends to develop their own
user interface by which they are able to achieve effective level of involvement of their
customers. Therefore, in order to achieve this Uber tends to offer various services which are easy
to understand and attractive to their customers as they should be user-friendly.
Digital payment: customers are able to accomplish the success with the help of offering
valuable organisation services bi remote access. Because of this company also need to make sure
that the customers are effectively empowered in order to make digital payment as on that basis
company can achieve their name in the market and offer valuable services (Stolyarov and et. al.,
2019). Therefore, need to consider effective E-Commerce activities in order to ensure that the
digital payment services are being offered to their customers for their convenience.
Customer feedback option: Uber need to make sure that they are able to maintain effective
level of involvement of the customers within an organisation by which respective company need
to make sure that they are able to analyse prominent weaknesses within their operations that it
can impact the experience of their customers (Sahut, Iandoli and Teulon, 2019). Hence in terms
of analysing the weak areas e commerce websites like Uber need to offer the facility Like
customer feedback in order to give their suggestions regarding the enhancement of company.
Therefore, by this company can analyse the suitable areas and with targeted approach in order to
enhance the customer experience. By this company need to make sure that customers and their
solutions are valuable and should be taken into consideration regarding their development.

Real time information: Uber need to make sure that their customers are having Prime class
services as company provide transportation services to their customers and for this, they need to
use their personal details and real time data for the operations. In this context Uber need to make
sure that the suitable requirements of their customers are being fulfilled by which company need
to solve that they are able to provide suitable services which are beyond the Expectations of
customers (Kraus, Roig-Tierno and Bouncken, 2019). Therefore, the chances of brand switching
from the side of customers is being eliminated that leads to maintain constant profitability of
company regarding the economic growth.
Application of e-commerce principles:
In order to provide effective security regarding the data and information of customers
company need to install data encryption for the safety and security purpose of customers by
which the data cannot be misused. With the help of this Uber can also use suitable data securing
sources like prominent return can be achieved in minimum expenses. Moreover, at the same time
uber also need to make sure that they provide improvise process which is user friendly to their
customers. Along with this customer also has better experience by which they cannot face the
chances of brand switching from the side of customers (Kontić and Vidicki, 2018).
Furthermore, in terms of digital payment can be achieved by company by developing
strategic alliances and collaboration with the banking industry and also execute the secured level
of fund transfer methods. Therefore, this approach of company tends to provide guarantee to
their customers by which they are able to achieve Prime services to their customers.
CONCLUSION
By considering the above discussion it is summarised that companies need to make sure that
it tends to offer Prime quality of services to their customers in order to make them feel secured
regarding their data. Along with this organisation tends to provide services with the help of
internet by which they get proper involvement of customers in order to effectively use
organisational services and also enhance them. In regard of this at the particular time
organisation need to make sure that they tend to provide suitable security and safety towards the
data and personal details of their customers by which they are able to trust an organisation and a
short regarding the safety of data that will motivate them to opt various services of company.
With the help of this the sales of organisation can also be increased and by this company can
execute changes in the broad range of customer base. Therefore, in order to make business more

successful organisations need to make effective call operation and develop strategic alliances to
other developed countries in order to make sure that they get effective outcome in minimum
expenses.

REFERENCES
Books and Journals
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