Digital Marketing Report: E-commerce and Digital Landscape Analysis

This report provides a comprehensive analysis of digital marketing strategies, focusing on the Creme Crush company. It begins with an overview of the digital landscape, comparing online and offline marketing concepts, and identifying the challenges within this landscape. The report then delves into key consumer trends and insights driving the growth of digital marketing, such as voice search and augmented reality marketing. It examines the digital tools and hardware available to marketers, evaluating their use within the Creme Crush context. The development of e-commerce and digital marketing platforms and channels are explored, followed by a critical analysis of the digital marketing landscape and the impact of e-commerce growth. The role of digital communication in relation to the 7 Ps of marketing (Price, Product, Place, Promotion, People, Process) is also examined, providing a holistic view of digital marketing's application. The report concludes with a summary of the findings and references supporting the analysis.

DIGITAL MARKETING

Table of contents
Introduction
TASK 1
Conclusion
References

INTRODUCTION
 Digital marketing refers to strategy that includes selling of product and
services through online medium that includes mobile phones, computers etc.
(Ryan, 2016). It involves different channels through which marketing can be
done easily by the company.
 Present study will be based upon Creme Crush company. It is selling soft
drink to customers and was establishes in 1911.
 Report will include comparison between online and offline marketing concept
that will help in evaluating challenges that will be faced in marketplace. It also
includes trends and insights that will help in growth of digital marketing.

TASK 1

1. Overview of digital landscape and compare between online and offline
marketing concepts and challenges of digital marketing landscape.
Overview of digital marketing landscape
 Digital marketing landscape defined as constantly evolving state of digital
media and to conduct advertisement that inclusive of influence marketing,
social media marketing, search engine marketing and pay per click
advertisement.
 This is an effective approach that can be used to attract people by creating
their own landscape.
 Therefore, it is kind of field that need constant retooling and updating with
latest technical advancement that can be used to keep with changing
markets.

Comparison between online and offline marketing concepts-
Internet marketing has potential to attract customers. There are number of the
firm that uses human methods of business promotion such as promotion,
printing, distribution of leaflets, billboards and transport advertising etc.
Henceforth, there are two method of digital marketing that defined in below
context manner as are-
 Online marketing
 Offline marketing

Differences between online and offline
marketing
 Offline marketing follows traditional approach and this is way to notify
potential customer about the commodities.
 Therefore, offline marketing is the method that is involve of advertisement,
public transport, radio television, press and radio etc.
 On the other hand, online marketing involves of promotion of goods and
services on the network and it can be done with the help of text and graphic
materials.
 On the other hand, effectiveness of online advertising is easier to measure
service that designed to reflect the experience of user.

CONTINUE..
There are some aspects inn which comparison can be shown effectively. Therefore,
these are as-
 Cost- At this, online marketing is more affordable than offline marketing. Thus, in
offline marketing spend a lot of money to maintain stock exchange, pay rents and
bills etc.
 Exposure- offline promotions have its own limit. Therefore, this reaches out
globally and gets maximum exposure.
 Convenience- There is no barrier to internet marketing. Henceforth, customers visit
web and buy products and service at any time.
 Social media influence- Online stores can get promoted with social media approach
easily. If the firm are providing the best service than it can directly and indirectly
people start referring to online stores.

Determine and analyse key consumer trends and insights that
fuelling the growth of digital marketing.
 Organisation face more and more challenges when it’s come to the
digital marketing.
 Thus, growth and revenue are key priority for each enterprise and
due this the customer within the market are shifting their focus over
converting leads to digital approach.
 Digital marketing is one of the potential threat that aids to add more
advantage to working enterprise. Therefore, key consumer trends
that aid as to fuel the growth of digital marketing as-
 Voice search
 Smarter chat
 Augmented and virtual reality marketing
 Email based marketing

Key digital tools and hardware that avail to marketers in terms to
bricks and mortar and other physical channels.
 Digital platforms are strong drivers of innovation and also plays crucial
role in digital society and economy.
 Therefore, it also works as to enhance consumer choice, improve efficiency
and also competitiveness of industry.
 Thus, role of digital marketing is very crucial for undertaking business
growth. Hence, this can be stated that digital marketing is considered as
pivotal tool to business growth.

CONTINUE..
Different types of digital tools and digital hardware to support and
enhance marketing.
 Digital marketing is one of the cost-efficient techniques that aids to connect
with business and this also allows business to get connect with a greater
number of the customers. Henceforth, digital marketing tools are as-
 Traditional marketing media
 Digital marketing media
 Social media marketing-
 Promotional marketing tools

Critically analyse use of appropriate digital tools and both hardware and
software to use within crème and crush context to meet marketing
environment.
 As per the view of Saura, Palos-Sanchez and Correia, 2019 stated that digital
marketing tools plays crucial in order to enhance and improve the customer
experience towards product and services.
 By the use of effective strategies and better digital advancement affect the
growth within the enterprise in positive as it attracts customer within market.
 Traditional and digital media marketing will be helpful to crème and crush to
expand their activities at digital platform. Therefore, digital marketing has
become the umbrella term that aids to be effective marketing techniques.
 Additionally, overall aim of reaching better marketing techniques to drive more
organic traffic to website.