Analysis of Digital Business and E-commerce for Enhanced Performance

This report provides an introduction to digital business and e-commerce, emphasizing the crucial role of digital technology in enhancing business functions and performance. It explores the meaning, scope, and importance of digital business, highlighting its benefits such as increased market reach, competitive advantage, and improved customer relationships. The report discusses the development of e-commerce, the technologies employed, and the use of technological platforms and software as business tools. It concludes that digital business is essential for organizational growth, offering various advantages through the effective application of new and innovative technologies. The report references key concepts and provides a comprehensive overview of the subject matter, supporting the importance of integrating digital strategies in today's business environment. The report also includes references to support the findings.

Digital Business and New
Technologies

Introduction
In today modern world it is essential for organization to consider digital technology
in order to enhance business functions and performance. Digital technology can be
describing as the tool and technology which includes electronic media, internet and
online platform to perform organizational business.

Summary of findings
From the part one there are various finding regarding digital business and E-
commerce that will lead to have performance of business. Summary on the basis of
finding regarding different topic are explained.

Meaning and scope of digital business
and e commerce
Digital business can be describing as all those business which is performing
organizational activities by considering digital technology. It has been analyzed that
without using of technology and electronic media it is very difficult for organization
to perform business activities in accurate manner.

Importance of digital business and E-
commerce
 It provides easy to company for providing its products and services to different
market area with low cost of operations. Digital business will lead to increase the
reach of business in all around the world.
 Digital business and e- commerce is beneficial for gaining competitive edge over
other rival companies.
 E-commerce business is consider to be important as this will assist in developing
of customer relationship with organizations.

Development of digital business and E-
commerce
 An Organization is developing E –commerce business and considering digital
technology in order to develop revenues of organization. This will help Marks and
Spencer company to increase business revenues and profits.
 Business will be able to improve its market reach through digital business. In this
competitive era, it is essential for organization to increase reach in market and
target more customers.
 The main reason for considering digital market is improvement in customer
experience as well as satisfy needs and requirement of customers.

Technology used in digital business and E-
commerce
 Technology play a crucial role in effective and efficient performance of digital
business. There are different types of technology that is supportive to business for
conducting its operation in better manner. It is essential to use new and innovative
technology in order to successfully perform organizational that as well as
accomplishment of business targets.

Used technological platforms and software
in digital business and E-commerce
 In digital business, technological platform are used in order to communicate with
customer as well as with in business. This will help in collecting and transferring
information in organization.
 Technological platforms are used in E commerce organization for conducting
various business process such as selling and purchasing of products.

How technology and software of digital
business are used as a business tool
 This can be used as the application service of business in order to carry out
organizational task. Application services will assist in conducting task which is
related to customer to business, intra organizational activities as well as business
to business task.
 Technology will help in dealing with high amount of information through
networks. This is used as a information brokerage layers of business.
 This is significant tool for securing messaging layer between organization as well
as with customer and client of respective company.

Set of conclusions
 As per the above analyzing of finding it has been determined that digital business
play crucial role in effective and efficient performance of organization. In today’s
market environment there are various companies that focusing of growth and
development of business. It is essential of a company to growth its business
digital in order to attain its objectives. There are various advantages and benefits
that could be attain by organization while conducting business task in digital
manner.

Application of conclusion
 It is important for organization to successfully apply new and innovative
technology in digital business operation in order to effective perform
organizational task. There are various technology that will assist company to
enhance its performance and conduct business task according to the requirement
of organization.

Conclusion
From the above presentation it can be concluded that digital business and E –
commerce activities play significant role in growth and development of business.
There are various benefits and advantages that could be attain by organization by
performing organizational activities digitally.

REFERENCES
 Chaffey, D., Hemphill, T. and Edmundson-Bird, D., 2019. Digital business and e-
commerce management. Pearson UK.
 Bärenfänger, R. and Otto, B., 2015, July. Proposing a capability perspective on
digital business models. In 2015 IEEE 17th Conference on Business Informatics
(Vol. 1, pp. 17-25). IEEE.

Thank You